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IoT User Interface Authors: Kevin Benedict, David H Deans, Liz McMillan, Trevor Parsons, Gary Kaiser

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Outside Lands Festival and Magisto, Mobile Video App Bring Social Music Videos to San Francisco

Magisto will enable attendees to make mobile movies of their experience and share them with friends

SAN FRANCISCO, Aug. 7, 2014 /PRNewswire/ -- Outside Lands is a three-day music, food and arts festival that takes place in Golden Gate Park in San Francisco, CA. Performers at the festival this year include Kanye West, Tom Petty and the Heartbreakers, The Killers, Macklemore and Ryan Lewis and many others. This year, the festival has teamed up with Magisto, the cloud-based video editing application to help participants at the festival, and the public at large, create videos that celebrate music, art and food.

Magisto is a video editing application that turns users photos and videos into professional quality movies in a matter of minutes. In honor of the Outside Lands festival the "indie" theme at Magisto will include a "presented by Outside Lands" post roll and all the music offered in the theme will be from bands playing at the festival.

"The festival celebrates a mix of music, food, wine, beer and art from the Bay Area and Northern California," said Superfly's Neal Cohen. "By using the Magisto mobile video app, we're encouraging fans to tell their own unique stories about how the weekend plays out for them and their friends. There is a special Outside Lands editing style with soundtrack options from awesome bands playing this weekend so participants can set their own videos and photos to some great music. We're excited to see the movies that get made when we put this tool into the creative and enthusiastic hands of the Outside Lands community."

Reid Genauer, CMO of Magisto said, "Outside Lands is an unforgettable San Francisco gathering that is quickly becoming one of the most prominent festivals in the US.  It brings together the best in music, food and art and a richness of experiences that will be amplified when fans capture and share their stories with Magisto. We're excited to be part of the event and to share new music from Outside Lands' artists with Magisto's 40 million users worldwide."

"As a musical collective, our mission is to be the motivation and inspiration for the members of our Tribe," said Nahko of Nahko and Medicine for the People, who also created the video below. "We are excited that our music will be part of the Magisto video editing application that has such a huge global audience.  We are dedicated to gathering the stories and experiences of our tribe and we look forward to seeing the Magisto movies that our music inspires."

Magisto is a game changer in the social video landscape.  Users can transform everyday pictures and videos into dynamic movies.  With just a few clicks, users can upload unedited video footage and photos, and like an expert video editor Magisto automatically selects the most compelling moments and weaves them together to convey a video story loaded with emotion, complete with music and customized editing. Movies can easily be shared across social media channels, including Facebook, Twitter, YouTube and Google+.

In honor of the Outside Lands Festival, Magisto has a national competition to win tickets to the 2015 Outside Lands Festival or one of three $250 Amazon gift cards. Users are invited to use music from an Outside Lands band in the Indie theme and make movies expressing what they love about music, art, food and drink.

Magisto has curated a selection of new bands playing the festival this year for inclusion as the music in our Indie theme. Previous music promotions have resulted in hundreds of thousands of movies made with the app, using new artists' music as the soundtrack.


Tumbleweed Wanderers: Roll with the Times

Soul Rebels: Let Your Mind Be Free

Nocona: Brimstone

Nahko and Medicine For The People:: Budding Trees

Tycho: Awake

Nicki Bluhm and the Gramblers: Little Too Late

Aer: Spades, Clubs & Diamonds

Lucius:  Hey, Doreen

About Magisto:

Driven by artificial intelligence and simple user experience, Magisto is a cloud-based mobile technology service for creating and sharing beautiful quality personal movies. It automatically selects the most compelling moments from ordinary videos and photos and, like an expert video editor, weaves them together to convey a story with customized styles and music. Magisto is used by millions of customers and can be accessed across iOS, Android, the Amazon Appstore for Android and the Web, and is the highest-rated video creation app in the Google Play and iOS App Stores.

The company is funded by Horizons Ventures, Magma Venture Partner, Qualcomm Incorporated, through its venture capital arm, Qualcomm Ventures, and SanDisk Ventures. The company maintains its headquarters in Tel Aviv, Israel with offices in New York and California.

More information is available at and .

About Outside Lands:

San Francisco's Outside Lands Festival began in 2008 and takes place annually in historic Golden Gate Park. With an incomparable vision for marrying food, wine and music in a fashion unlike any other festival in the country, Outside Lands has become one of the most popular summer events for both the culinary and music enthusiast alike. It is a welcomed and beloved world-class tradition in its hometown, as it is now known as the event that celebrates in grand style all the things that make the Bay Area one of the most desirable places to live and visit. In its first six years, Outside Lands has raised over $8.3 million dollars for the San Francisco Recreation and Park Department, and, while honoring Northern California's spectacularly diverse culture, it has set a new standard for live events worldwide.

Video -

SOURCE Magisto

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