Welcome!

Machine Learning Authors: Zakia Bouachraoui, Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan

News Feed Item

Elijah Degen Joins Interakt to Spearhead Digital Product & Service Expansion

Growing Digital Agency Taps Former Lenovo Global Exec to Lead Digital Marketing Strategy and Solutions

SAN FRANCISCO, Aug. 7, 2014 /PRNewswire/ -- Global digital marketing agency Interakt today announced Elijah Degen has joined the firm as Global Head – Digital Solutions. An international mobile and digital marketing expert, Degen previously led Lenovo's worldwide digital marketing strategy and operations team, where his work contributed significantly to elevating the company to the number one position in the worldwide PC market.

In his new role at Interakt, Degen will play a pivotal role in the company's Digital Marketing practice worldwide, including the launch of Resulticks, the agency's new marketing automation platform, the first truly omnichannel solution for helping marketers reach connected customers both online and off. Resulticks enables unprecedented granular targeting, detailed audience insights, multi-dimensional campaign creation, campaign management and measurement, summary and trend reporting and industry benchmarking all in a single, comprehensive platform.

With nearly 15 years of experience in building, launching and managing cross-cultural international campaigns for both Fortune 500 and startup companies, Degen brings an impressive growth-focused track record to Interakt, including business management, strategic planning, analytics, content marketing and advertising across a broad range of markets, audiences and industries.

"As a client, I was so impressed with the Interakt team and its phenomenal ability to apply emerging digital technology to engage audiences with compelling creative concepts," Degen said. "Now, I'm thrilled to come on board to launch Resulticks and help grow the agency on a global scale."

Degen also brings valuable on-the-ground experience in emerging markets to Interakt, having lived and worked in China for five years managing Lenovo's digital marketing practice for emerging markets while earning his MBA from Tsinghua University in collaboration with MIT's Sloan School of Management.

"Elijah is an extremely savvy marketing technologist who knows how to leverage advanced concepts and platforms to develop technology-enabled marketing campaigns that resonate across cultures and accelerates brand growth in global markets," said Redickaa Subrammanian, CEO and chief strategist at Interakt. "We're very excited to have that expertise on our team to expand our capabilities and solidify our position to serve clients across the spectrum, from agile startups to established enterprise brands, anywhere in the world."

To sign up for a free demo of Resulticks or learn more, visit www.resulticks.com.

About Interakt

Interakt is an award-winning global digital agency providing omnichannel digital marketing, engaged learning, user experience and technology services to brands like Levi's, HP, Estée Lauder Companies, Ecolab and Lenovo. Its Communications inside out™ approach helps companies close the gap between the brand promises they make and the brand experiences they deliver by aligning internal and external communications for a more cohesive strategy that creates and sustains long-term engagement. Interakt is headquartered in Singapore, with 9 global offices including New York, Chicago, San Francisco, London, Dubai, Chennai, Bangalore, and Mumbai. For more information, visit www.interaktco.com.

SOURCE Interakt

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes. We are offering early bird savings on all ticket types where you can save significant amount of money by purchasing your conference tickets today.
This is going to be a live demo on a production ready CICD pipeline which automate the deployment of application onto AWS ECS and Fargate. The same pipeline will automate deployment into various environment such as Test, UAT, and Prod. The pipeline will go through various stages such as source, build, test, approval, UAT stage, Prod stage. The demo will utilize only AWS services including AWS CodeCommit, Codebuild, code pipeline, Elastic container service (ECS), ECR, and Fargate.
SAP is the world leader in enterprise applications in terms of software and software-related service revenue. Based on market capitalization, we are the world's third largest independent software manufacturer. Harness the power of your data and accelerate trusted outcome-driven innovation by developing intelligent and live solutions for real-time decisions and actions on a single data copy. Support next-generation transactional and analytical processing with a broad set of advanced analytics - run securely across hybrid and multicloud environments.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also received the prestigious Outstanding Technical Achievement Award three times - an accomplishment befitting only the most innovative thinkers. Shankar Kalyana is among the most respected strategists in the global technology industry. As CTO, with over 32 years of IT experience, Mr. Kalyana has architected, designed, developed, and implemented custom and packaged software solutions across a vast spectrum o...
Despite being the market leader, we recognized the need to transform and reinvent our business at Dynatrace, before someone else disrupted the market. Over the course of three years, we changed everything - our technology, our culture and our brand image. In this session we'll discuss how we navigated through our own innovator's dilemma, and share takeaways from our experience that you can apply to your own organization.