Welcome!

Machine Learning Authors: Zakia Bouachraoui, Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan

News Feed Item

Openwave Mobility, Alcatel-Lucent and ItsOn Leading Policy Engagement says Strategy Analytics

Policy Engagement will Drive New Mobile Service Evolution, Delivering Personalization and Control in Real Time on the Device

BOSTON, Aug. 6, 2014 /PRNewswire/ -- Policy engagement will drive the next big move in mobile service evolution, delivering personalization and control to smartphone users right where they need it—on the device—according to the Strategy Analytics Wireless Network & Platforms (WNP) service report, "On Device Customer Engagement: Putting Policy and Analytics in the Hands of the Mobile User." Extending network intelligence, policy control and charging (PCC) and analytics to the device to create a more engaging and relevant experience for consumers positions mobile operators to improve margins in the face of strong competition.

Photo - http://photos.prnewswire.com/prnh/20140805/133756

Click here for the report: http://sa-link.cc/BY

Key findings from the report:

  • Sprint is the most recent wireless carrier announcing launch of services with policy engagement, with its new Virgin Mobile Custom plans launching August 9 with customizable, app-based pricing and rich parental controls enabled by ItsOn technology.
  • Policy engagement involves in-line, context aware solutions that drive interaction with the consumer at the time and place of need, in ways that are relevant and easy to use without being overly disruptive.
  • Policy engagement lets operators differentiate their services and engage their users more actively —both prepaid and postpaid—in real-time across voice, text, data, content and value added services.
  • By engaging users more frequently and more directly while they are using their mobile services, operators are likely to increase brand engagement and customer satisfaction.
  • Users have increased options for control at an application and device level to migrate family shared data plans to a new level of improved user experience.
  • Multi-vendor ecosystem is now in place to support real time Policy Control and Charging (PCC) and enable elements of policy engagement. Strategy Analytics has looked at five vendors with compelling or interesting solutions relating to Policy Engagement: Openwave Mobility, ItsOn, Alcatel-Lucent, Openet and Opera Software.

Quotes:

Susan Welsh de Grimaldo, Director, Wireless Operator Strategies said: "Mobile operators require enhanced tools to engage their customers in real-time right on their devices to provide them with the control and personalization they want. Solutions for on-device, in-line engagement drive incremental increases in ARPU, reduce the cost of customer care, and improve customer satisfaction. These in turn lower churn and increase referral rates to drive subscriber net additions."

Sue Rudd, Director, Service Provider Strategies, commented: "With 'Policy Engagement', operators have an opportunity to become a partner with their customers as a value added provider of a curated, customized experience that puts the user in control."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

US Contact: Susan Welsh de Grimaldo, +1 617 614 0724, [email protected]

European Contact: Phil Kendall, +44 1908 423620, [email protected]

Strategy Analytics

Logo - http://photos.prnewswire.com/prnh/20130207/NE56457LOGO-b

 

SOURCE Strategy Analytics

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also received the prestigious Outstanding Technical Achievement Award three times - an accomplishment befitting only the most innovative thinkers. Shankar Kalyana is among the most respected strategists in the global technology industry. As CTO, with over 32 years of IT experience, Mr. Kalyana has architected, designed, developed, and implemented custom and packaged software solutions across a vast spectrum o...
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, will discuss how this same philosophy can be applied to highly scaled applications, and can dramatically increase your resilience to failure.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at Dice, he takes a metrics-driven approach to management. His experience in building and managing high performance teams was built throughout his experience at Oracle, Sun Microsystems and SocialEkwity.
Despite being the market leader, we recognized the need to transform and reinvent our business at Dynatrace, before someone else disrupted the market. Over the course of three years, we changed everything - our technology, our culture and our brand image. In this session we'll discuss how we navigated through our own innovator's dilemma, and share takeaways from our experience that you can apply to your own organization.
DXWorldEXPO LLC announced today that Nutanix has been named "Platinum Sponsor" of CloudEXPO | DevOpsSUMMIT | DXWorldEXPO New York, which will take place November 12-13, 2018 in New York City. Nutanix makes infrastructure invisible, elevating IT to focus on the applications and services that power their business. The Nutanix Enterprise Cloud Platform blends web-scale engineering and consumer-grade design to natively converge server, storage, virtualization and networking into a resilient, software-defined solution with rich machine intelligence.