Welcome!

Machine Learning Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Zakia Bouachraoui, Liz McMillan

News Feed Item

Openwave Mobility, Alcatel-Lucent and ItsOn Leading Policy Engagement says Strategy Analytics

Policy Engagement will Drive New Mobile Service Evolution, Delivering Personalization and Control in Real Time on the Device

BOSTON, Aug. 6, 2014 /PRNewswire/ -- Policy engagement will drive the next big move in mobile service evolution, delivering personalization and control to smartphone users right where they need it—on the device—according to the Strategy Analytics Wireless Network & Platforms (WNP) service report, "On Device Customer Engagement: Putting Policy and Analytics in the Hands of the Mobile User." Extending network intelligence, policy control and charging (PCC) and analytics to the device to create a more engaging and relevant experience for consumers positions mobile operators to improve margins in the face of strong competition.

Photo - http://photos.prnewswire.com/prnh/20140805/133756

Click here for the report: http://sa-link.cc/BY

Key findings from the report:

  • Sprint is the most recent wireless carrier announcing launch of services with policy engagement, with its new Virgin Mobile Custom plans launching August 9 with customizable, app-based pricing and rich parental controls enabled by ItsOn technology.
  • Policy engagement involves in-line, context aware solutions that drive interaction with the consumer at the time and place of need, in ways that are relevant and easy to use without being overly disruptive.
  • Policy engagement lets operators differentiate their services and engage their users more actively —both prepaid and postpaid—in real-time across voice, text, data, content and value added services.
  • By engaging users more frequently and more directly while they are using their mobile services, operators are likely to increase brand engagement and customer satisfaction.
  • Users have increased options for control at an application and device level to migrate family shared data plans to a new level of improved user experience.
  • Multi-vendor ecosystem is now in place to support real time Policy Control and Charging (PCC) and enable elements of policy engagement. Strategy Analytics has looked at five vendors with compelling or interesting solutions relating to Policy Engagement: Openwave Mobility, ItsOn, Alcatel-Lucent, Openet and Opera Software.

Quotes:

Susan Welsh de Grimaldo, Director, Wireless Operator Strategies said: "Mobile operators require enhanced tools to engage their customers in real-time right on their devices to provide them with the control and personalization they want. Solutions for on-device, in-line engagement drive incremental increases in ARPU, reduce the cost of customer care, and improve customer satisfaction. These in turn lower churn and increase referral rates to drive subscriber net additions."

Sue Rudd, Director, Service Provider Strategies, commented: "With 'Policy Engagement', operators have an opportunity to become a partner with their customers as a value added provider of a curated, customized experience that puts the user in control."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

US Contact: Susan Welsh de Grimaldo, +1 617 614 0724, [email protected]

European Contact: Phil Kendall, +44 1908 423620, [email protected]

Strategy Analytics

Logo - http://photos.prnewswire.com/prnh/20130207/NE56457LOGO-b

 

SOURCE Strategy Analytics

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In this presentation, I'll talk about what automation is, and how to approach implementing it in the context of IT Operations. Ned will discuss keys to success in the long term and include practical real-world examples. Get started on automating your way to a brighter future!
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next-gen applications and how to address the challenges of building applications that harness all data types and sources.
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments that frequently get lost in the hype. The panel will discuss their perspective on what they see as they key challenges and/or impediments to adoption, and how they see those issues could be resolved or mitigated.
CloudEXPO New York 2018, colocated with DevOpsSUMMIT and DXWorldEXPO New York 2018 will be held November 12-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI and Machine Learning to one location.
DXWorldEXPO LLC announced today that Nutanix has been named "Platinum Sponsor" of CloudEXPO | DevOpsSUMMIT | DXWorldEXPO New York, which will take place November 12-13, 2018 in New York City. Nutanix makes infrastructure invisible, elevating IT to focus on the applications and services that power their business. The Nutanix Enterprise Cloud Platform blends web-scale engineering and consumer-grade design to natively converge server, storage, virtualization and networking into a resilient, software-defined solution with rich machine intelligence.