Machine Learning Authors: Yeshim Deniz, Pat Romanski, Liz McMillan, Elizabeth White, Corey Roth

News Feed Item

POSSIBLE Acquires Leading Mobile App Developer Double Encore

Global creative digital agency POSSIBLE announced today the acquisition of Denver-based mobile application developer Double Encore. The acquisition strengthens POSSIBLE’s mobile app user experience, design and development capabilities, solidifying its position as a leader in delivering innovative, digital brand strategies to Fortune 500 brands. Double Encore will be rebranded as POSSIBLE Mobile over the next 12 months.

This acquisition for POSSIBLE reflects the continued growth of the mobile app market. According to the Flurry Five Year Report, there have been over 1.5 million apps developed for iOS and Android, with consumers spending 86% of their mobile time on apps in less than five years.* Clients globally are moving even faster to develop apps for their brands. POSSIBLE is now positioned, with the acquisition of Double Encore, to move brands more quickly and efficiently into this market, yielding stronger business results for clients.

“To remain the leader in creative innovation, POSSIBLE must continue to expand its capabilities in mobile, including helping clients develop engaging apps specific to their brand needs,” said Shane Atchison, Global CEO, POSSIBLE. “The acquisition of Double Encore contributes to the agency’s ongoing growth strategy, while furthering our ability to deliver world-class mobile experiences for the ‘on-the-go’ consumer.”

The addition of Double Encore brings a new level of technology development to POSSIBLE’s global mobile offering. The new team brings strong user-experience, creative design skills in application development, highly sophisticated technology skills and a culture of thinking what's next in mobile, not what's now. The acquisition also adds a number of clients to the POSSIBLE roster including the PGA TOUR, JetBlue, Major League Soccer (MLS), Kingston Technologies and Better Homes and Gardens.

“Joining POSSIBLE gives us a chance to put our technical skills to use with an agency that understands the importance of mobile, while providing even more value and capabilities to our amazing clients,” said CEO Ben Reubenstein of Double Encore. “Having worked on many projects together, we see a natural fit to our work styles and ability to think creatively on behalf of our clients. This is an exciting period of growth for POSSIBLE, and we look forward to helping fuel it.”

*Statistics based on the Flurry Five Year Report, March 1, 2014.


POSSIBLE is a global creative digital agency that cares about results. We back up every idea with real-world insights to create work that makes a difference — and makes a measurable impact. On paper, POSSIBLE is 25 offices spanning five continents. In practice, we are 1,100+ people offering local expertise to some of the world’s most dynamic brands. These include Microsoft, P&G, Starwood Hotels and Resorts Worldwide, The Bill & Melinda Gates Foundation, AT&T and Coca-Cola. POSSIBLE is part of WPP Digital; for more information, visit possible.com, or follow us on Twitter@possible, on facebook.com/possible and linkedin.com/company/possible.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and GM, discussed how clients in this new era of innovation can apply data, technology, plus human ingenuity to springboard to advance new business value and opportunities.
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will detail these pain points and explain how cloud can address them.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to the new world.