Click here to close now.

Welcome!

AJAX & REA Authors: AppDynamics Blog, Jason Bloomberg, Kevin Jackson, Carmen Gonzalez, Elizabeth White

Blog Feed Post

Digital Transformation's Impact on Enterprise Mobility and App Design Strategies

Peter Rogers
My friend and colleague, the Chief Technologist of Studio 13 at Cognizant, Peter Rogers, shares his insights on digital transformation and mobile strategies in this guest post.  He digs deep into the technologies involved in a digital transformation and the role of mobility?  This article is a real geekfest so be prepared to think and learn!

There is something strange in the air...like that feeling before a storm. You can feel the electric charge in the atmosphere and that anticipation of the mother of all storms, but, nothing comes. Instead there is just a prolonged feeling of anticipation of something coming down the line that will change everything. This is how it feels with "digital transformation" in the vast majority of companies across Europe today.

The first problem is what exactly is "digital."  For all intents and purposes a company has to define their own meaning for "digital." Most of the definitions I have found seem to hinge around the core concepts of Multi-Channel or even Omni-Channel support for emerging business and technology interfaces. This definition seems to go in a few different directions which may sound familiar:

  • Responsive Web Design being used to hit every channel possible
  • Mobile-First approach being used to target the mobile device demographic first
  • Something called 'Beyond-Mobile-First', which seems to end up in a debate about Internet of Things and touching on Google Glass

Let's now take a look at a few of the trends in mobility today and how they relate to digital transformation.  There are strong movements in mobility towards the concepts of backbone and angular due to the fact they are HTML5 frameworks that offer built in governance. Certainly there is a growing realization that the "30 second App" market is dead and we should instead be focusing on what happens 6 months down the line. Life cycle management is the new "30 second App" and that means frameworks need to support built in governance.

Architecturally speaking, best practices are an API driven approach with a 4-tier architecture supporting data transformation and high end scalability. Whilst many people are looking at accelerators for both the client tier and the service tier (cross platform code, design time APIs, App Factories, templates, Cloud Build farms, intelligent next generation scripting languages and Cloud cross-compilation), we often forget about the data itself.

Angular teaches us not only about Test Driven Development but also of the importance of Data Driven Development which means a data model is agreed upfront and then a globalized development team can work independently against the same data contract. Just as important is the data transformation tier, as championed by companies like MoovWeb with their Responsive Delivery solution powered by Tritium.

End-to-end holistic JavaScript solutions are certainly starting to become commonplace, with embedded JavaScript offering the same stack for implicit wearable devices. An often forgotten factor is mobile data virtualization as championed by companies like KidoZen. Particularly relevant in business verticals with many duplicate and disparate backend systems is the ability to virtualize and abstract data sources along with integrate into complex legacy Enterprise backends using transformational logic on complex system responses. WOW!  What a mouthful!

I often talk about Mobile Backend as a Service as a Cloud technology but I realized I have been underselling it from a business potential. Digital Transformation will need to be enacted through an actualization of Omni-Channel that strongly takes into account the socialization and connectedness of people, powered by a duology of API Gateways and Mobile Backend as a Service.

I have identified three key factors in a digital practice:

  1. Firstly the biggest challenge is the organizational, political and human effects of a digital transformation. 
  2. Secondly, you have to find the right experts in the field (Social, Mobile, Analytics, Cloud, Business Process Management, Technology, Strategy, Data Transformation) and elevate your current thought process up. The easy solution is of course just to downscale your thoughts and pick anti-expert generalists who view everything on a lower level of cognitive reasoning. I can see lots of organizations sadly settling for this approach and getting average results. 
  3. Thirdly you need to define the channels that you are actually targeting and the love you wish to give them.

Does this sound like your definition of a Digital Transformation and Mobile Strategy, "Multi-channel powered by Responsive Web Design (RWD) or Responsive Design with Server Side Components (RESS) for all the different channel end points. This is achieved by pushing a common presentational layer to all the clients and then allowing the client to adapt it using media queries. RESS allows for a mixture of adaptive and responsive behavior by adding in device families and adaptive knowledge which is shared between the client and the server." If this is your definition, then there is more work to do. Here are some reasons.

Mobile-First made people optimize for the mobile end point first, which had the tangible benefit that the other endpoints are all optimized as a result. However, with the advent of the Internet of Things people are already thinking about "next channels."

The Internet of Things is about the ambient quantification and associated predictive analytics applied to the Big Data models that will couple Artificial Intelligence systems to subsequently guide your life choices. If you think that sounds like mumbo jumbo then just wait till your watch warns you of your blood sugar level.

Beyond-Mobile-First and Omni-Channel means we need to think about all of our channel endpoints and give them all the optimal experience. This pretty much necessitates a client-side rendering approach with (adaptive) Responsive Delivery Cloud Transformation solutions as a fallback for dumb clients (no offense intended). I certainly see cross-compiled JavaScript and JSON as a viable Omni-channel solution and most IoT hardware vendors actually have chipsets that can run embedded JavaScript now.

Future channels include: automobiles; implicit wearable devices; explicit wearable devices; virtual reality devices; TVs; game consoles; eReaders; low end tablets; advertising boards; and even clothing. I actually had a programmable T-Shirt from CyberPunk 15 years ago - you could program different sequences which looked amazing in nightclubs (at least to me).

You need to choose the channel end points which are of interest to you and not all will be initially successful which is why you need to employ the guidance of technology strategists. Explicit wearable devices like Google Glass are financially prohibitive and the implicit wearable device market is fragmented without a clear leader. The automotive market for apps is not in a good shape due to the financial cost of getting an application released due to security sign-offs. Smart TVs seem to offer a bad form of widgets which you cannot interact with very well and the Angry Birds TV App looks quite prohibitive to one's health.

The future architecture looks to be client controlled rendering with JavaScript based frameworks (Angular, Embedded JavaScript, Cross-Compilation through Hyperloop) that pull the JSON data models they need through a combination of Mobile Backend as a Service and API Gateways. The allows a down-scaling of the traditionally heavy Java EE middle tier and a movement away from the expensive and monolithic server frameworks of yesteryear. Node scales far better than anything other than Scala/Lift and that is just the way the market is going.  We also have to consider the real wow factor of iOS 8 was transient channels which can maintain state between different user channel interactions. We will also see a shift from Customer Relationship Management software to Customer Experience Management software and Digital Enterprise Platforms, of which Adobe is leading the way in terms of mindshare.

I therefore propose the following definition of an effective digital strategy:

"Transient Omni-channel with dedicated channels for most of the following: desktop; mobile; tablets; eReaders; wearables; TVs; automobiles; and PoS. The correct channels are chosen by a business consultant who can accurately map your business model with appropriate technology predication. Builds on top of Cloud-First, Mobile-First, but adds in optimized end-point specific rendering for new channels like small screen wearables. This is achieved by the client pulling data through APIs to offer the very best experience; as opposed to the server pushing non-optimized presentational layers. Powered by a 4-tier architecture that utilizes API Gateways, Mobile Backend as a Service, data transformation and data virtualization. Customer Experience Management works in tandem with Customer Relationship Management to deliver Digital Enterprise Platforms. A focus on connected people and the new business models associated with that brave new world. The experience of the people is key and the way you connect to them and gauge their reactions should shape your business if you are to be successful"

~Peter Rogers, Chief Technologist, Studio 13, Cognizant

************************************************************************
Kevin Benedict
Writer, Speaker, Editor
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Read the original blog entry...

More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.

@CloudExpo Stories
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing systems, that enables c...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
SYS-CON Events announced today that On the Avenue Marketing Group, a sales and marketing firm that utilizes events to market and sell products to consumers, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. On the Avenue Marketing Group (OTA) is a sales and marketing firm that utilizes events to market and sell products to consumers. On behalf of our clients, we attend thousands of fairs, festivals, exp...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists will discuss how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations m...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provide...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Compa...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
DevOps tasked with driving success in the cloud need a solution to efficiently leverage multiple clouds while avoiding cloud lock-in. Flexiant today announces the commercial availability of Flexiant Concerto. With Flexiant Concerto, DevOps have cloud freedom to automate the build, deployment and operations of applications consistently across multiple clouds. Concerto is available through four disruptive pricing models aimed to deliver multi-cloud at a price point everyone can afford.
ProfitBricks has launched its new DevOps Central and REST API, along with support for three multi-cloud libraries and a Python SDK. This, combined with its already existing SOAP API and its new RESTful API, moves ProfitBricks into a position to better serve the DevOps community and provide the ability to automate cloud infrastructure in a multi-cloud world. Following this momentum, ProfitBricks has also introduced several libraries that enable developers to use their favorite language to code ...