Welcome!

Machine Learning Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Liz McMillan, Zakia Bouachraoui

News Feed Item

Adobe Named a Strong Performer in Digital Experience Delivery Platforms by Independent Research Firm

Adobe (NASDAQ:ADBE) today announced that Adobe Marketing Cloud has been recognized as a Strong Performer in “The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014” report by Forrester Research, Inc. Adobe was among the select companies Forrester invited to participate in the independent report, its first on the topic, which evaluated the 13 most significant software vendors in digital experience delivery platforms across 29 criteria. Adobe was positioned highest in current offering and among the top two vendors in strategy.

“Adobe has leveraged acquisitions from Day Software and Omniture among others to establish a platform with a broad array of functionality,” stated the Forrester report. “Its digital experience delivery capabilities include WCM, DAM, targeting, and social. Adobe embeds these as part of a ‘marketing cloud’ that also includes analytics, media optimization, and campaign management.”

The report added, “Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile.”

“The ability for brands to deliver personalized digital experiences across channels and devices has never been more important. It’s a point confirmed by virtue of Forrester’s first report on the topic,” said Suresh Vittal, vice president of marketing strategy, Digital Marketing, Adobe. “We believe our strong position and reference as a ‘pioneer’ in the report underscore our commitment to lead and innovate. Our global customers count on Adobe Marketing Cloud to maximize their impact; we’ll continue to push the boundaries to help them succeed.”

Adobe Marketing Cloud includes a comprehensive set of market-leading solutions to support digital experience delivery, such as Adobe Experience Manager for Web and app experience management; Adobe Campaign for cross-channel campaign management; Adobe Analytics for advanced, real-time Web and mobile analytics; Adobe Target for A/B and multivariate testing, targeting and optimization; and Adobe Social for social marketing.

A complimentary copy of “The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014” report is available here.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
"Cloud computing is certainly changing how people consume storage, how they use it, and what they use it for. It's also making people rethink how they architect their environment," stated Brad Winett, Senior Technologist for DDN Storage, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with budding DBAs as a SQL Server instructor at Conestoga College in Kitchener, Ontario. Drawing on his strong disaster-recovery skills, he monitors production environments to swiftly detect and resolve problems before they arise. A self-described adrenaline junkie, Chris likes tackling the biggest database problems and putting out the toughest fires – and hitting the road on his motorcycle.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by FTC, CUI/DFARS, EU-GDPR and the underlying National Cybersecurity Framework suggest the need for a ground-up re-thinking of security strategies and compliance actions. This session offers actionable advice based on case studies to demonstrate the impact of security and privacy attributes for the cloud-backed IoT and AI ecosystem.