|By Kevin Benedict||
|July 16, 2014 10:28 AM EDT||
Following the recent Apple WWDC developer conference, it’s worth looking at what they are doing to make their products more attractive to the enterprise?
iOS: The accidental leader?
As NetApp’s Mike Elgan noted recently, iOS became the leading operating system for enterprise mobility almost by accident, although it might be more accurate to say that it wasn't originally designed for the enterprise or expected to be such a hit. The iPhone was released as a consumer device like the iPod into a world of feature phones with a small smartphone market dominated by Nokia’s Symbian, while the Blackberry was the fully-locked-down enterprise mobility device of choice. No one expected that the consumers who bought the iPhone would consider it to be so much better than their work devices that they would break every policy imaginable to use them at work, and kickstart the BYOD or Bring Your Own Device phenomenon.
The iPhone became the dominant enterprise mobile platform for several reasons, including the ease of developing corporate apps, the iPhone’s popularity as a status symbol that made it the choice for senior managers who were able to insist on using it, and a few enterprise-friendly features that were added to iOS over time. However the biggest reason is that it has a large, loyal customer base that love the device and feel it makes them more productive.
In the pre-BYOD world, it was assumed that consumers wanted usability, photo quality and a wide choice of applications (or the ability to do anything with the device), whereas enterprise users weren't important because it was all about management tools and easy integration into corporate systems. BYOD showed that enterprise users are also consumers, and want the same things from a work phone that they do from a personal one.
A good demonstration of this is that the first time I saw BYOD in action was at the end of a meeting when one participant took out his iPhone, took a photo of the whiteboard we had covered in notes, and sent it to everyone in the meeting. The reaction around the table was “what a useful device; what else can we do with it?” That team had woken up to the potential of BYOD and enterprise mobility.
The iPad took off in a similar way: originally sold as a media consumption device, it has become the enterprise mobility device to take to business meetings with an array of apps that let you present, collaborate, take notes and network far more effectively than was previously possible, and you can even catch up with that latest TV series on the train on the way home.
Possibly as important as any enterprise functionality is the way that Apple sells and supports iOS devices for business in its retail stores. I recently had a problem with my iPhone and while it was being repaired (which happened easily and seamlessly, by the way) the store staff were keen to discuss whether I used it for business, what apps and functionality I liked, what requirements it filled and so on. This showed a real commitment to making iOS devices easy for business users to get started with. iOS devices in the enterprise also lead to Mac sales as you need to use a Mac in order to deploy enterprise apps and settings to iOS.
Apple Adding Enterprise Features
The recent preview of iOS8 shows that Apple is now very deliberately targeting the enterprise mobility market both by reinforcing the user experience that got it this far but also by providing features that make it a more attractive choice for IT.
The newly-announced Device Enrollment Program allows corporate-issued iOS devices to automatically configure and access corporate apps, reducing the time and support needed to get a new device working; and LDAP is a key component as it brings auditability to the iOS deployment with account control and authentication.
Meanwhile, the ability to passcode-protect corporate data on the device, by protecting access to the calendar, contacts, mail, third-party apps and more mean greater security for the enterprise while fingerprint unlocking means the user doesn’t have a headache accessing that data. VIP messages allow users to keep track of important conversations more easily and even small things like automatic VPN connectivity could make a big difference to the user.
Overall, iOS8 brings advances with:
- Simplified IT administration and security, between MDM tools; enterprise grade security including encryption, per app iCloud controls and certificate-based single sign-on; and managed book and PDFs to easily deliver content
- Improved application development, with the TouchID API, document provider APIs, content filtering and extensibility, not to mention the new Swift language
- Greater ease of use and productivity with improved mail, seamless working between iOS and Mac, improved calendar and peer-to-peer AirPlay
I don't want to go into too much technical detail here, but if you are interested you can find a more detailed breakdown here.
From the enterprise mobility perspective, features like Continuity, which allows users to pick up work where they left off across multiple Apple devices and the ability to create purpose-built keyboards for specific task-related apps could help increase productivity.
iOS is unlikely to completely own the enterprise mobility space in a BYOD world, but it is certainly set to continue its strong performance.
In addition, Apple and IBM announced a partnership yesterday, to aggressively go after the enterprise market. Here is an excerpt from The New York Times, "In a deal that could deepen Apple’s sales to corporations and strengthen IBM’s position in business software, the two companies announced a wide-ranging partnership intended to spread advanced mobile and data analysis technology in the corporate world."
David Akka, MBA, M.Sc.
Managing Director, Magic Software Enterprises UK Ltd.
Thanks for sharing Dave!
The speed of product development has increased massively in the past 10 years. At the same time our formal secure development and SDL methodologies have fallen behind. This forces product developers to choose between rapid release times and security. In his session at DevOps Summit, Michael Murray, Director of Cyber Security Consulting and Assessment at GE Healthcare, examined the problems and presented some solutions for moving security into the DevOps lifecycle to ensure that we get fast AND ...
Mar. 6, 2015 06:00 AM EST Reads: 2,926
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing ...
Mar. 6, 2015 04:00 AM EST Reads: 1,231
Docker is becoming very popular--we are seeing every major private and public cloud vendor racing to adopt it. It promises portability and interoperability, and is quickly becoming the currency of the Cloud. In his session at DevOps Summit, Bart Copeland, CEO of ActiveState, discussed why Docker is so important to the future of the cloud, but will also take a step back and show that Docker is actually only one piece of the puzzle. Copeland will outline the bigger picture of where Docker fits a...
Mar. 6, 2015 04:00 AM EST Reads: 3,374
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use c...
Mar. 6, 2015 04:00 AM EST Reads: 3,079
Software Defined Storage provides many benefits for customers including agility, flexibility, faster adoption of new technology and cost effectiveness. However, for IT organizations it can be challenging and complex to build your Enterprise Grade Storage from software. In his session at Cloud Expo, Paul Turner, CMO at Cloudian, looked at the new Original Design Manufacturer (ODM) market and how it is changing the storage world. Now Software Defined Storage companies can build Enterprise grade ...
Mar. 6, 2015 03:30 AM EST Reads: 2,883
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
Mar. 6, 2015 02:45 AM EST Reads: 4,079
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS soluti...
Mar. 6, 2015 02:30 AM EST Reads: 1,333
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
Mar. 6, 2015 02:30 AM EST Reads: 4,729
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and ex...
Mar. 6, 2015 01:30 AM EST Reads: 3,801
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness,...
Mar. 6, 2015 01:30 AM EST Reads: 3,681
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Mar. 6, 2015 01:00 AM EST Reads: 4,599
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize sup...
Mar. 6, 2015 12:30 AM EST Reads: 3,732
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science f...
Mar. 6, 2015 12:15 AM EST Reads: 3,911
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along...
Mar. 5, 2015 09:00 PM EST Reads: 7,153
FedRAMP is mandatory for government cloud deployments and businesses need to comply in order to provide services for federal engagements. In his session at 16th Cloud Expo, Abel Sussman, Director for Coalfire Public Sector practice, will review the Federal Risk and Authorization Management Program (FedRAMP) process and provide advice on overcoming common compliance obstacles.
Mar. 5, 2015 08:00 PM EST Reads: 1,617
The cloud is now a fact of life but generating recurring revenues that are driven by solutions and services on a consumption model have been hard to implement, until now. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss how a top European telco has leveraged the innovative recurring revenue generating capability of the consumption cloud to enable a unique cloud monetization mod...
Mar. 5, 2015 08:00 PM EST Reads: 1,965
Are your applications getting in the way of your business strategy? It’s time to rethink your IT approach. In his session at 16th Cloud Expo, Madhukar Kumar, Vice President, Product Management at Liaison Technologies, will discuss a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will b...
Mar. 5, 2015 07:00 PM EST Reads: 1,687
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Mar. 5, 2015 07:00 PM EST Reads: 967
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will disc...
Mar. 5, 2015 07:00 PM EST Reads: 1,153
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance...
Mar. 5, 2015 06:00 PM EST Reads: 2,039