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New HTML5 Chat Application From Workface Enhances User Experience

Fully-Responsive Interface Supports All Web Platforms and Mobile Browsers

MINNEAPOLIS, MN -- (Marketwired) -- 07/08/14 -- Workface, the leading solution for real-time and uniquely humanized Web-based sales enablement and customer support, today announces the launch of Workface v2.0 its HTML5-based technology. Built on the company's popular chat functionality, the new application makes Workface available to users on all modern Web platforms and mobile browsers, while offering a fully-responsive interface to facilitate real-time customer interaction.

"The ability to chat on all modern desktop and mobile browsers in real time is a benefit that will allow our agents, customers and potential customers greater access to each other, in a way that resembles face-to-face interaction," said Dawn Mortimer, American Family Insurance innovation director.

Workface founder Lief Larson said the user interface shift enhances the experience of both the customer and client. The IP geolocation can identify a customer's whereabouts to a level of granularity never seen before in live chat. In addition, real-time browser preview allows businesses to track the movements of website visitors in real time.

"This is a game changer for Workface users on many levels," Larson said. "Using HTML5, prospects can chat with agents from virtually any Web-connected device, including tablets, smart phones, and even some Web-enabled televisions. Customers can choose when and where they'd like to chat, even when they're on the go. The customers get flexibility and convenience, while the business gets more insight and visibility into the needs of their customers."

"Workface has always been about providing a communications platform that can restore the human element to real-time online sales and customer service," said Kevin Erdman, Workface CEO. "Our mission is to empower businesses by giving them tools for personalized, high-quality interactions. Whether their customers prefer text, audio or video chat, or want to connect with a specific agent, we provide the interactive relationship building and support tools that today's online prospective and current customers now demand."

Workface's overriding goal has been to make doing business on the Web more human. Its sales enablement Software-as-a-Service (SaaS) solution provides real-time, one-on-one communications with prospective and current clients. Clients range from Travel Leaders, to American Family Insurance to the Cleveland Browns NFL football team.

About Workface
Workface is a Web-based sales enablement platform based in Minneapolis, Minn. that humanizes the Internet by providing real-time communication between sales professionals and today's online prospects and customers. The SaaS model solution provides a platform to connect via authentic, multi-channel, real-time text, audio and video chat. The Workface solution includes website and social media integration to create a better online experience for customers and businesses. Workface tools bring human contact to the Internet-based buying process, delivering "Real People, Real Answers, Real Time." For more information, please visit

Helpful Links:
Twitter: @workface

About American Family Insurance
Based in Madison, Wis., American Family Insurance offers auto, homeowners, life, commercial and farm/ranch insurance in 19 states and is the nation's third largest mutual property/casualty insurance company. Web:; Facebook:; Twitter:; Google+:

Media Contact:
Jennifer Jewett
Ubiquity Public Relations
Email Contact
+1 (617) 913-2404

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