Welcome!

Machine Learning Authors: Yeshim Deniz, Liz McMillan, Pat Romanski, Elizabeth White, Corey Roth

News Feed Item

StrongView Adds Two Digital Marketing Veterans to Management Team

StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced the appointment of Steve Melamed as Chief Sales Officer (CSO) and Mark Parks as Vice President of Product. As an independent provider of enterprise-level digital marketing technology and services, StrongView is expanding its management team to capitalize on the company’s unique position to drive email and contextual marketing innovation in an increasingly consolidated marketplace.

Melamed brings a wealth of experience to StrongView in building high-performance, challenger sales organizations and in helping brands find strategic value in their marketing solution investments. Parks has joined StrongView to accelerate innovation and investment in building data-driven marketing solutions, enabling marketers to deliver more contextually relevant marketing.

“We have been at the leading edge of helping forward-looking brands evolve their relationships with consumers through contextual marketing," said Bill Wagner, CEO of StrongView. “Steve’s experience working with global brands to transform how they engage customers will be instrumental to help drive the shift to contextual. Mark’s wealth of knowledge in data, campaign management, and how marketers utilize solutions to deliver great marketing will shape the evolution of our products and accelerate the success of contextually-enabled marketers.”

Melamed joined StrongView to drive adoption of its suite of products and services with enterprise marketers looking to gain a competitive advantage. With more than 19 years of sales leadership experience, Steve is responsible for driving StrongView’s global growth across direct and indirect sales channels. Previously, Melamed held leadership positions with BrightEdge, Responsys, Coremetrics, DoubleClick and E.piphany, driving sales of a variety of marketing technologies, including marketing automation, email marketing, display advertising, search marketing, mobile marketing and media planning solutions. At Responsys, he led a sales organization during a period of rapid growth from a $20 million private business to a $200 million public company with a successful IPO in 2011.

“I’m excited to join the StrongView team as they are taking a different approach to both technology and services, one that opens up the possibility of making marketing truly contextual,” said Steve Melamed, Chief Sales Officer, StrongView. “StrongView’s investments and innovation in the area of understanding interaction data across every channel for every customer means marketers can now understand each customer’s needs at any moment in time and then act on that insight to effectively create value for them. I’ve seen marketers struggle without these capabilities, and I’m eager to meet this pent-up demand with a world-class solution.”

As Vice President of Product, Parks is building on StrongView’s position as a technology innovator to ensure that marketers have the performance and data capabilities required to engage customers based on their real-time context. His deep experience in analytics and cloud technology will continue to push the company’s efforts to provide the most flexible and extensible marketing platform, delivering on the company’s elastic SaaS initiative announced in February.

Parks comes to StrongView from Acxiom, where he successfully led a cross-functional team of product, user-experience, engineering, testing and documentation resources devoted to expanding the usability and capabilities of the company’s cross-channel campaign management platform.

“I’ve seen the challenge marketers face today; lacking the tools to gain deep customer insight and act on that knowledge to execute marketing programs at scale,” said Mark Parks, Vice President of Product, StrongView. “Now more than ever, marketing needs solutions that can deliver the experiences which consumers demand, ones that are highly relevant. I’m excited to join StrongView, a company that understands what it will take to bring marketing to the next level and is leading innovation towards a future where all marketing is fully contextual.”

About StrongView

StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.

A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.

For a stronger view of marketing go to www.StrongView.com and follow us at www.twitter.com/StrongView and www.facebook.com/StrongViewInc.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage of data and analytics in the cloud, Architecture, integration, governance and security scenarios and Key challenges and success factors of moving data and analytics to the cloud
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value extensible storage infrastructure has in accelerating software development activities, improve code quality, reveal multiple deployment options through automated testing, and support continuous integration efforts. All this will be described using tools common in DevOps organizations.