Welcome!

Machine Learning Authors: Yeshim Deniz, Zakia Bouachraoui, Elizabeth White, Pat Romanski, Liz McMillan

Blog Feed Post

Cannes: Mobile First

Cannes

Tickets? Check. Passport? Check. Invitations to awesome parties and events? Check. Mobile phone? Che… err… um… mobile phone? Smart phone? Cell phone?

Heading to the south of France for a conference that self-describes as “the world’s greatest celebration of creative communications in all its forms,” I’m expecting to see some amazing examples of mobile creativity. After all, we live in a connected world that is “mobile first.”

But mobile means something different in almost every market. Technology is heterogeneously deployed country-by-country, and even region-by-region. Smartphones are not all smart. Android phones are not all Google Play-enabled and Apple does not dominate outside the United States.

Up Close and Personal

If you need an up close and personal example of regional mobile issues, you’ll get one when you arrive in Cannes with a non-French mobile device.

First, you will notice that the rates for making and receiving calls are reminiscent of mobile phone plans in the 90s. American Verizon customers (who have not purchased the $29.95 per month international roaming add-on) may pay several dollars per minute. Even with the plan, calls are $.99 per minute, txts are $.05 and you only get 25MB of data. That’s enough for about one day of heavy e-mail, a few Google maps and some light web browsing. AT&T, T-Mobile and Sprint customers won’t fare much better. If you use your phone in France the way you use it in America, you’ll spend somewhere between $100-$150 per day of voice, txt and data.

Remarkably, Verizon’s recommendation for customers traveling abroad is, and this is a direct quote: “Shelton, I would recommend you turning your data roaming off the phone – I would turn data off completely to avoid any further charges.” (Yes, Shelton is my given name, but you can still call me Shelly.)

Verizon vs. AT&T, T-Mobile & Sprint

While many believe that Verizon is the “best” network in the United States, its phones are not compatible with the rest of the world. Verizon uses a radio system known as CDMA (Code division multiple access). It may be awesome here, but overseas – it’s a hot mess! AT&T, T-Mobile and Sprint all use a radio system known as GSM (Global System for Mobile) and, if you have an unlocked GSM phone from one of these carriers, you can simply pop in a relatively cheap, local prepaid SIM card and your phone will become “French.” (If you’re wondering… yes, this is why AT&T, T-Mobile and Sprint iPhones and iPads, all which take GSM SIM cards, have such a high resale value – they are sold unlocked overseas.)

The Catch?

There’s a catch, of course. The relatively cheap, local prepaid SIM card is going to come with a brand new “French” phone number. This is only a big deal if you need to receive calls on your real mobile number in real time. If not, you can just check your American smartphone voicemail a few times a day. Or, have your stateside admin do it and email the messages to you. Problem solved.

Bring a Second Phone To France

If you’re a Verizon customer, or you just want to make your life as easy (and inexpensive) as possible, bring a second GSM phone to France. Any 3G or 4G device will work (as long as it is unlocked). You can then pick up a relatively cheap, local prepaid SIM card from one of the four most popular carriers in France: Free, SFR, Bouygues Telecom, or Orange (formerly France Telecom). Then you can talk, txt and browse to your heart’s content.

Who Cares?

To be fair, most people who can afford to go to a festival in Cannes probably don’t care what their phone bill looks like. What’s a $700 phone bill when you compare it to the cost of a hotel room at the Martinez?

Actually, it’s not about the money… it’s about the user experience. We have all come to rely upon our mobile devices as extensions of ourselves. You won’t even hand your phone to someone when showing them a picture; you select the picture then hold the phone where they can see it. You sleep with it close to your bed, you take it with you everywhere. This begs for the question, “How will you have to adapt your behavior when you’re data roaming?” Those of us who pay for our phone service will behave very differently when a new cost structure is imposed on our habitual behaviors. What does this mean in a mobile world? Would you craft different tools to address the egregious costs? Can you say, “WhatsApp?”

I Cannes, So I Will!

I’m excited to go to Cannes this year. It’s going to be the year for breakthrough omni-platform creative executions, mobile first consumer strategies and new advertising technologies. It is also going to be a weeklong party with some of the smartest, most successful people in the business.

What will I do for to solve my personal smartphone problem? Let’s get together on the palais for a rosé and discuss it.

Read the original blog entry...

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

CloudEXPO Stories
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In this presentation, I'll talk about what automation is, and how to approach implementing it in the context of IT Operations. Ned will discuss keys to success in the long term and include practical real-world examples. Get started on automating your way to a brighter future!
Cloud is the motor for innovation and digital transformation. CIOs will run 25% of total application workloads in the cloud by the end of 2018, based on recent Morgan Stanley report. Having the right enterprise cloud strategy in place, often in a multi cloud environment, also helps companies become a more intelligent business. Companies that master this path have something in common: they create a culture of continuous innovation.
Eric Taylor, a former hacker, reveals what he's learned about cybersecurity. Taylor's life as a hacker began when he was just 12 years old and playing video games at home. Russian hackers are notorious for their hacking skills, but one American says he hacked a Russian cyber gang at just 15 years old. The government eventually caught up with Taylor and he pleaded guilty to posting the personal information on the internet, among other charges. Eric Taylor, who went by the nickname Cosmo the God, also posted personal information of celebrities and government officials, including Michelle Obama, former CIA director John Brennan, Kim Kardashian and Tiger Woods. Taylor recently became an advisor to cybersecurity start-up Path which helps companies make sure their websites are properly loading around the globe.
DevOpsSUMMIT at CloudEXPO, to be held June 25-26, 2019 at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is correlated with 20% faster time-to-market, 22% improvement in quality, and 18% reduction in dev and ops costs, according to research firm Vanson-Bourne. It is changing the way IT works, how businesses interact with customers, and how organizations are buying, building, and delivering software.
Automation is turning manual or repetitive IT tasks into a thing of the past-including in the datacenter. Nutanix not only provides a world-class user interface, but also a comprehensive set of APIs to allow the automation of provisioning, data collection, and other tasks. In this session, you'll explore Nutanix APIs-from provisioning to other Day 0, Day 1 operations. Come learn about how you can easily leverage Nutanix APIs for orchestration and automation of infrastructure, VMs, networking, and even backup/DR. We'll review available APIs and conduct live demonstrations of integrations and the automating common IT tasks.