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Ignite Visibility Announces John Lincoln to Teach UCSD Extension Web Analytics Summer 2014

San Diego, CA, June 09, 2014 --(PR.com)-- Ignite Visibility, a premier digital marketing company focusing on SEO, social media, CRO, pay per click and more, will have their own President of SEO and Social Media, John Lincoln, teach a Web Analytics class at UCSD Extension from June 30th to August 18th.

Web analytics focuses on the ins and outs of collecting and evaluating internet data from a website. Students will be able to work on Google Analytics and learn tips and tricks on how to track on-line visitors and their activities. This will include referral sources, keywords, time on site, conversion rate and much more.

The class has been extremely popular with students, working professionals and local business owners.

Lincoln has taught many UCSD Extensions courses previously such as SEM, SEO and social media. Lincoln will be returning for his fourth year to teach this Web Analytics course.

“Having a solid understanding of web analytics is critical for running any business with an online presence,” Lincoln said. “It’s important to know how a visitor came to your site, how they interacted with the site and whether they accomplished one of the websites goals. If they didn't accomplish the intended goal, having a good understanding of web analytics can tell us why they did not and how we can improve the goal completion process. It is the single most important and effective tool for accurately measuring the effectiveness of our marketing efforts."

The course is officially called Web Analytics: Techniques, Tools, and Tricks. It is a 3 unit course, which is part of the following UCSD certification programs.

Digital Media Content Creation


User Experience (UX) Design

Web Publishing

Learn more about the UCSD Extension Web Analytics course here
The course is designed for web designers, SEO and marketing specialists.

About Ignite Visibility

Ignite Visibility has a vision to be the most innovative, effective and honest Internet marketing company in the world. With a low client to project manager ratio, Ignite Visibility provides high-touch expertise to each client to ensure maximum results. Learn more about Ignite Visibility and their completely customized and advanced Internet marketing strategies.

Contact Information:
Ignite Visibility
John Lincoln
Contact via Email

Read the full story here: http://www.pr.com/press-release/563048

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