Welcome!

Machine Learning Authors: Elizabeth White, William Schmarzo, Stackify Blog, Liz McMillan, Progress Blog

Blog Feed Post

World Cup 2014 Fans Deterred from Watching Games on Mobile Devices

Low video quality and data-charge fears will let down a third of Europe's World Cup fans

REDWOOD CITY, Calif - June 5, 2014- Research commissioned by Openwave Mobility, across UK, Spain and Germany has revealed that 1 in 3 British consumers who would love to watch the Brazilian World Cup on a mobile device are put off by poor mobile video quality and fears of "bill shock" from their operators. The dissatisfaction with pricing and the quality of mobile video are some of the findings from the independent survey conducted by Censuswide, which interviewed over 2,200 mobile users across the three countries last month (May 2014).

Subscribers from the previous World Cup winners Spain were three times more likely (68%) to watch the likes of Sergio Ramos or Xabi Alonso in action on a mobile device than UK subscribers watching Roy Hodgson's men. 1 in 4 in the UK (21.6%) and just under half of (39%) German fans will switch on their mobiles to watch the matches from Brazil. Spain's mobile subscribers are clearly reflecting their country's chances of lifting the cup again!

However there was disappointing news from Europe's smartphone savvy football fans when it came to data charges and the quality of mobile video. Of the people who would like to watch the games on mobile, 1 in 3 Brits will refrain from doing so due to fears of bill shock or expectation of poor video quality. In Germany - three times World Cup winners- similarly 1 in 3 said they would refrain due to fears around bill shock but a huge 1 in 2 quoted appalling mobile video quality as the reason for staying indoors with a conventional TV set. In Spain there was less criticism with only1 in 4 subscribers quoting bill shock fears and quality of mobile video as factors deterring them from watching the World Cup on mobile.

John Giere, CEO at Openwave Mobility commented: "Mobile operators must capitalize on the exponential demand for video. A major event like the World Cup does not only generate instantaneous revenues, it can also change habits as people who were not mobile video users realise that this is a great way to keep up with the action. As part of the research, we also looked at the growth in mobile video from the 2010 World Cup. Across Europe we saw 2 to 4 times as many people wanting to view at least part of the games on mobile in 2014. This is not just due to an increase in smartphone penetration, that was already high in 2010. This is more about the increasing penetration of mobile video as an activity people can engage with and enjoy. Unfortunately it seems that much of this momentum will be lost through the old perceptions of high price and low quality."

The survey also asked consumers if they were prepared to pay their mobile operators for high quality mobile video. Interestingly, despite the fears described over unknown data charges, of those people wanting to watch the games on mobile 43% of Spanish, 34% of German and 21% of British subscribers were all happy to pay a fixed fee, ie a video-service subscription fee, to their mobile operator for HD quality World Cup footage. Giere continued: "The fact is that consumers are happy to pay a fee for a service that delivers quality and gives them a great user experience. It is now more important than ever for mobile operators to meet the insatiable appetite for mobile video and monetize their data."

Sue Rudd, Director Service Provider at Strategy Analytics commented "Strategy Analytics surveys show that consumers are now regularly watching video on mobile devices. Mobile operators and their TV partners around the world are gearing up for mobile delivery of the 2014 World Cup to smartphones and tablets and there is the opportunity for operators to let users experience the addictiveness of high quality video as a service. To ensure a premium experience these operators need to offer end-to-end optimized delivery and management. Vendors like Openwave Mobility offer important video mechanisms to help these operators deliver a great viewing experience over mobile broadband for what is likely to be the most watched World Cup ever."

Visit http://www.owmobility.com/ or contact [email protected] for more information.

About Openwave Mobility
Openwave Mobility enables operators to manage and monetize mobile data using the industry's most scalable, Layer7 SDN/NFV platform. The company operates within the policy control and charging (PCC) space and delivers Policy Engagement with solutions that include Video Optimization to eliminate data congestion, and Mobile Data Monetization and Analytics to increase ARPU through personalized data plans. These solutions are supplemented by Subscriber Data Management, providing a single consolidated store for policy and subscriber data, and Mobile Analytics, providing subscriber segmentation and Business Intelligence.

Openwave Mobility delivers over 40 billion transactions daily and over half a billion subscribers worldwide use data services powered by its solutions. The company's global customer base consists of over 40 of the largest communication service providers including AT&T, Du, KDDI, Rogers, Sprint, Telus, T-Mobile, Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave Mobility is owned by Marlin Equity Partners, a leading investment firm with over a billion dollars of capital under management that has publicly committed to building the company through expanded investment in R&D. The company has built a robust portfolio of Intellectual Property, which is growing month-by-month.

# # #

Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.

For further information
Sonus PR for Openwave Mobility
Johnny Truong
[email protected]
Tel: +1-415-830-4530

For APAC and EMEA Inquiries
Openwave Mobility
Chevaan Seresinhe
Sonus PR
[email protected]
Tel: +44 20 7300 7216

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@CloudExpo Stories
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...