|By AppDynamics Blog||
|June 5, 2014 12:00 PM EDT||
In Part 1 of this series, I talked about my transition from the world of Analytics into the APM space and my assertion that APM is simply another form of Analytics. It’s turning large amounts of data into information you can use to take quick action. Like other forms of Analytics it can help you drive revenue, reduce costs and mitigate risks. The impact to the business can be truly compelling — but that’s only the beginning of the story.
As powerful as traditional APM is, it’s very quickly evolving into what we call Application Intelligence. Our Application Intelligence Platform allows you to do three key things: See, Act and Know.
- See what’s happening in real-time: We enable an integrated view of real-time user experience, application performance and infrastructure capacity.
- Act fast to resolve issues: We provide the ability to automate resolution of application or infrastructure bottlenecks – in production.
- Know that you’re running at your best: We enable deep, real-time analytics to help businesses make better decisions and create bigger impact – all with certainty and confidence.
It gives IT the operational visibility and control they need. It gives end users the great experience they demand. It gives the business real-time insight into business performance that most have never had.
In this post I’m going to focus on real-time analytics, but before I dive into how it works let me start with the context of traditional analytics. In the past people have tried to directly query the underlying databases of an application. Unfortunately these databases are primarily designed for inserting small amounts of data. When complex queries run against it there can be a significant performance hit to the application, which is a very bad thing. The workaround was an Operational Data Store (ODS) that would replicate the data in its current structure so you could run queries without impacting the application’s performance. However, since the structure was designed to support transactional applications with short reads and writes, query performance and the ability to ask complicated questions easily weren’t good enough. This meant extracting the data from the ODS, transforming it and loading it into a data mart or data warehouse in a structure that was much easier to query. Given ever-growing data volumes query performance was still an issue, so the next step was adding indexes and aggregates. These workarounds put the end business user further and further away from real-time information. Often the delay in usable information means you’re looking at information that’s hours, days, or even weeks old. In the last few years there have been some disruptive technologies introduced that can simplify this. Though they’re actually quite effective, they come with an exorbitant price tag.
The Application Intelligence approach is considerably different. To get the benefits of Application Intelligence, the complete path the transaction takes through the end user device, the application server tiers, middleware, third party API calls, databases etc. is fully instrumented and the transaction context is propagated in real time. That’s how it sees everything and identifies performance problems and bottlenecks, often before end users are impacted. It also provides the opportunity to extract payload information such as the quantity of items in a shopping cart, revenue in executed transactions, dollar amount of funds transferred and so much more. AppDynamics introduced this concept with Real-Time Business Metrics. It’s allowed customers access to metrics like revenue, number of new accounts, support ticket volume, items shipped and campaign effectiveness in real-time. You can even correlate them with the performance of the application to see how changes in response times for end users impact business performance. It plucks all of this information out as it passes through the application and stores it in a data platform that’s easy to query. AppDynamics is taking this concept to the next level in the recently announced Transaction Analytics, which will extend the scale of the underlying data platform, enabling larger data volumes, more complex queries and impressive visualizations. In real time you can answer questions like:
- What was the revenue impact by product category associated with the two marketing campaigns we ran on Black Friday?
- Which Android users experienced failed checkout transactions in the last 24 hours, and what was in their cart at the time?
- How many customers experienced a slow ‘submit reservation’ transaction in the last hour from a Chrome browser in New York and what was the total dollar amount of those reservations?
- How many transactions originated from Tier 1 partners over the last 90 days and what was the resource utilization and revenue associated with those requests?
This is the transformation from APM to Application Intelligence. IT has leveraged APM to drive business success through application performance and efficiency. Application Intelligence extends beyond those benefits, allowing the business to use information to make better decisions and differentiate against the competition. In an era where IT and the CIO are expected to lead the business into the future, Application Intelligence is an incredible opportunity for leaders to drive success.
If you’d like to get started using AppDynamics to try business & operational analytics out for yourself, you can create a free account and start monitoring and analyzing your applications today. If you are interested in being a part of our upcoming Transaction Analytics beta program, you can find more information here.
The post The new battleground in Analytics Part 2: Transforming APM into Application Intelligence written by Kyle Duffy appeared first on Application Performance Monitoring Blog from AppDynamics.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 25, 2016 04:45 PM EDT Reads: 2,491
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 25, 2016 04:45 PM EDT Reads: 923
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 25, 2016 04:00 PM EDT Reads: 1,174
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
May. 25, 2016 03:45 PM EDT Reads: 2,109
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 25, 2016 02:45 PM EDT Reads: 1,426
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 25, 2016 02:30 PM EDT Reads: 1,858
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
May. 25, 2016 02:15 PM EDT Reads: 2,121
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
May. 25, 2016 02:00 PM EDT Reads: 1,512
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
May. 25, 2016 02:00 PM EDT Reads: 1,129
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
May. 25, 2016 02:00 PM EDT Reads: 1,026
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 25, 2016 01:45 PM EDT Reads: 930
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 25, 2016 12:45 PM EDT Reads: 1,174
Cloud-based NCLC (No-code/low code) application builder platforms empower everyone in the organization to quickly build applications and executable processes that broaden access, deepen collaboration, and enhance transparency for all team members. Line of business owners (LOBO) and operations managers know best their part of the business and their processes. IT departments are beginning to leverage NCLC platforms to empower and enable LOBOs to lead the innovation, transform the organization, an...
May. 25, 2016 12:00 PM EDT Reads: 1,661
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
May. 25, 2016 11:00 AM EDT Reads: 3,288
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 25, 2016 11:00 AM EDT Reads: 847
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 25, 2016 10:15 AM EDT Reads: 415
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
May. 25, 2016 10:00 AM EDT Reads: 1,839
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
May. 25, 2016 09:45 AM EDT Reads: 1,709
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
May. 25, 2016 09:30 AM EDT Reads: 1,262
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...
May. 25, 2016 09:15 AM EDT Reads: 2,080