|By Jyoti Bansal||
|June 5, 2014 12:00 PM EDT||
In Part 1 of this series, I talked about my transition from the world of Analytics into the APM space and my assertion that APM is simply another form of Analytics. It’s turning large amounts of data into information you can use to take quick action. Like other forms of Analytics it can help you drive revenue, reduce costs and mitigate risks. The impact to the business can be truly compelling — but that’s only the beginning of the story.
As powerful as traditional APM is, it’s very quickly evolving into what we call Application Intelligence. Our Application Intelligence Platform allows you to do three key things: See, Act and Know.
- See what’s happening in real-time: We enable an integrated view of real-time user experience, application performance and infrastructure capacity.
- Act fast to resolve issues: We provide the ability to automate resolution of application or infrastructure bottlenecks – in production.
- Know that you’re running at your best: We enable deep, real-time analytics to help businesses make better decisions and create bigger impact – all with certainty and confidence.
It gives IT the operational visibility and control they need. It gives end users the great experience they demand. It gives the business real-time insight into business performance that most have never had.
In this post I’m going to focus on real-time analytics, but before I dive into how it works let me start with the context of traditional analytics. In the past people have tried to directly query the underlying databases of an application. Unfortunately these databases are primarily designed for inserting small amounts of data. When complex queries run against it there can be a significant performance hit to the application, which is a very bad thing. The workaround was an Operational Data Store (ODS) that would replicate the data in its current structure so you could run queries without impacting the application’s performance. However, since the structure was designed to support transactional applications with short reads and writes, query performance and the ability to ask complicated questions easily weren’t good enough. This meant extracting the data from the ODS, transforming it and loading it into a data mart or data warehouse in a structure that was much easier to query. Given ever-growing data volumes query performance was still an issue, so the next step was adding indexes and aggregates. These workarounds put the end business user further and further away from real-time information. Often the delay in usable information means you’re looking at information that’s hours, days, or even weeks old. In the last few years there have been some disruptive technologies introduced that can simplify this. Though they’re actually quite effective, they come with an exorbitant price tag.
The Application Intelligence approach is considerably different. To get the benefits of Application Intelligence, the complete path the transaction takes through the end user device, the application server tiers, middleware, third party API calls, databases etc. is fully instrumented and the transaction context is propagated in real time. That’s how it sees everything and identifies performance problems and bottlenecks, often before end users are impacted. It also provides the opportunity to extract payload information such as the quantity of items in a shopping cart, revenue in executed transactions, dollar amount of funds transferred and so much more. AppDynamics introduced this concept with Real-Time Business Metrics. It’s allowed customers access to metrics like revenue, number of new accounts, support ticket volume, items shipped and campaign effectiveness in real-time. You can even correlate them with the performance of the application to see how changes in response times for end users impact business performance. It plucks all of this information out as it passes through the application and stores it in a data platform that’s easy to query. AppDynamics is taking this concept to the next level in the recently announced Transaction Analytics, which will extend the scale of the underlying data platform, enabling larger data volumes, more complex queries and impressive visualizations. In real time you can answer questions like:
- What was the revenue impact by product category associated with the two marketing campaigns we ran on Black Friday?
- Which Android users experienced failed checkout transactions in the last 24 hours, and what was in their cart at the time?
- How many customers experienced a slow ‘submit reservation’ transaction in the last hour from a Chrome browser in New York and what was the total dollar amount of those reservations?
- How many transactions originated from Tier 1 partners over the last 90 days and what was the resource utilization and revenue associated with those requests?
This is the transformation from APM to Application Intelligence. IT has leveraged APM to drive business success through application performance and efficiency. Application Intelligence extends beyond those benefits, allowing the business to use information to make better decisions and differentiate against the competition. In an era where IT and the CIO are expected to lead the business into the future, Application Intelligence is an incredible opportunity for leaders to drive success.
If you’d like to get started using AppDynamics to try business & operational analytics out for yourself, you can create a free account and start monitoring and analyzing your applications today. If you are interested in being a part of our upcoming Transaction Analytics beta program, you can find more information here.
The post The new battleground in Analytics Part 2: Transforming APM into Application Intelligence written by Kyle Duffy appeared first on Application Performance Monitoring Blog from AppDynamics.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Feb. 24, 2017 03:00 AM EST Reads: 1,799
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 24, 2017 02:15 AM EST Reads: 13,179
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
Feb. 24, 2017 01:45 AM EST Reads: 9,518
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...
Feb. 24, 2017 01:45 AM EST Reads: 3,762
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 24, 2017 01:30 AM EST Reads: 5,720
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Feb. 24, 2017 01:00 AM EST Reads: 1,885
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Feb. 24, 2017 12:45 AM EST Reads: 962
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Feb. 23, 2017 11:30 PM EST Reads: 6,288
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Feb. 23, 2017 11:00 PM EST Reads: 7,009
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
Feb. 23, 2017 10:00 PM EST Reads: 4,597
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Feb. 23, 2017 09:15 PM EST Reads: 1,516
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Feb. 23, 2017 08:45 PM EST Reads: 1,290
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Feb. 23, 2017 08:30 PM EST Reads: 1,451
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Feb. 23, 2017 08:15 PM EST Reads: 8,033
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Feb. 23, 2017 07:45 PM EST Reads: 3,385
FinTech is the sum of financial and technology, and it’s one of the fastest growing tech industries. Total global investments in FinTech almost reached $50 billion last year, but there is still a great deal of confusion over what it is and what it means – especially as it applies to retirement. Building financial startups is not simple, but with the right team, technology and an innovative approach it can be an extremely interesting domain to disrupt. FinTech heralds a financial revolution that...
Feb. 23, 2017 07:30 PM EST Reads: 1,742
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Feb. 23, 2017 06:45 PM EST Reads: 1,454
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Feb. 23, 2017 06:30 PM EST Reads: 6,292
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
Feb. 23, 2017 06:30 PM EST Reads: 1,722
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Feb. 23, 2017 06:00 PM EST Reads: 13,054