|By Business Wire||
|June 5, 2014 10:20 AM EDT||
Key Surgical Inc., a leading provider of sterile processing, operating room and instrument care supplies, has launched a new responsive website that is designed for an improved overall user experience (UX). The online experience of searching for products such as surgical instrument cleaning brushes, procedure trays or a pair of brightly-colored surgical scissors will never be the same.
With the goal of redesigning a website that is both user friendly and informative, Key Surgical delivers a new online experience for sourcing sterile processing and O.R. supplies. Whether accessing Key Surgical’s new website on a personal computer, smartphone or tablet, www.keysurgical.com is now designed to be responsive and improve the overall UX. While automatically optimizing the layout to the user’s particular device, this responsive website greatly reduces the amount of zooming or panning needed to access information on a smartphone or tablet.
“We know that people, especially in the healthcare industry, are being asked to do more with less time and that means needing to access information on-the-go via a smartphone or tablet,” comments Alana Suomela, Product Marketing Manager for Key Surgical. “We wanted to improve the experience we gave our customers with the previous website, in terms of learning about our products and getting answers, by providing an updated look, new information and the ability for the site to respond to the particular type of device the customer happens to be using.” The new website features:
- Translations of the website into several languages
- The ability to create and print a customized wish list for easy ordering
- Improved search capabilities
- Enhanced resources such as Instructions for Use (IFUs) and other detailed product information
- Viewing optimization for personal computers, smartphones and tablets
- Downloadable product catalog
The new website stays true to the Key Surgical brand, highlighting the company’s broad range of products in a colorful and vibrant approach that is unique to the infamously ‘cold and sterile’ world of sterile processing and operating room supplies; all while underlining the ease of doing business – finding products easily and quickly.
About Key Surgical
Founded in 1988, Key Surgical specializes in sterile processing, operating room and instrument care supplies with a focus on cleaning, protecting and identifying surgical instruments. Key Surgical serves the needs of hospitals, surgical centers and more throughout the U.S. and internationally. Dedicated to delivering exceptional customer service, Key Surgical offers more than 3,000 products available for same-day shipping without a minimum purchase requirement. Key Surgical is committed to manufacturing and distributing the highest quality medical products, is ISO 13485:2003 certified and registered with the FDA.
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