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Pyxl Publishes Resource to Help Healthcare Companies Increase Leads

Pyxl, a digital marketing firm honored on the 2013 Inc. 5000 list of fastest growing companies, recently published Next Generation Healthcare Marketing, a resource that will help marketers in the healthcare industry reach their ideal audience and increase their customer base.

“We create digital experiences that engage audiences, drive leads and grow revenue for a broad range of healthcare clients including physicians, hospitals, medical device manufacturers, pharmaceutical companies and hosting service providers,” said Brian Winter, owner of Pyxl. “Our entire team enjoys the challenge of developing successful digital marketing strategies that enable our healthcare customers to reach their respective target audiences, while adhering to strict compliance requirements, laws and regulations. Our ability to fuse creativity, technology, business acumen and compliance makes us a leader in driving digital marketing success in the healthcare industry.”

Pyxl’s recent publication, Next Generation Healthcare Marketing, gives readers an inside look at how to achieve success in digital marketing across the healthcare spectrum. This white paper offers guidance on how to reach and engage different audience groups – whether that’s patients, healthcare providers, insurance companies or the general public – while ensuring compliance with HIPAA and FDA regulations.

While working with a wide variety of healthcare organizations, Pyxl has demonstrated the ability to successfully connect them with their target audiences. Through ongoing client engagements, Pyxl has experience helping:

  • Pharmaceutical companies connect with both patients and healthcare providers
  • Medical facilities connect with patients
  • Medical device manufacturers connect with hospitals and physicians
  • HIPAA-compliant technology providers connect with hospital systems and insurance providers
  • Insurance companies connect with their various stakeholders

Pyxl recently worked with ProNova Solutions, a healthcare company that delivers lower-cost, smaller, lighter and more energy efficient proton therapy for cancer treatment, to design and develop a website, along with marketing collateral, branding and a motion graphics video, all within a 30-day period. This project allowed ProNova to successfully reach their potential customers, driving over 1,000 unique visits and over 45,000 brand impressions in the first month.

“Pyxl has gone the extra mile and dedicated time to thoroughly understand and help us effectively connect with our target audience,” said Michael Bozeman, Vice President, Sales & Marketing, ProNova Solutions. “Pyxl was able to bring our brand to life, perfectly illustrating who we are, our progression and mission. They helped us develop a precise digital strategy to meet specific company goals and objectives. Pyxl exceeded our expectations; they get it right the first time, and when you are tight on time this is extremely important.”

Pyxl landed on the Inc. 5000 list of America’s fastest growing private companies in 2013 following a 299 percent growth rate throughout the past three years. With a strong client focus and an integrated, results-driven strategy, Pyxl has served national healthcare clients including INSYS Therapeutics, ProNova Solutions, Delta Dental of Arizona, Northwest Biotherapeutics and TEAMHealth, among many others.

For more information about the work that Pyxl has done with healthcare companies, visit www.thinkpyxl.com/portfolio.

About Pyxl, Inc.

Founded in 2000, Pyxl designs and develops custom websites, web applications and mobile apps that balance technology and design with an effective user experience. With offices in Knoxville, Tenn., Phoenix, Ariz. and Boulder, Colo., Pyxl utilizes its digital marketing experience to help clients meet their digital goals, whether that means driving traffic through an integrated digital marketing and public relations campaign, encouraging online engagement via social media or increasing sales through e-commerce functionality. Pyxl builds online tools for nationwide brands seeking enterprise level support. For more information, visit www.thinkpyxl.com.

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