|By Marketwired .||
|May 29, 2014 06:15 AM EDT||
IRVINE, CA -- (Marketwired) -- 05/29/14 -- Multi-channel audience and content monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, announced today the launch of Content Express. The new product enables publishers to seamlessly supplement on-page content with relevant video using Adaptive Media's predictive content engine.
Content Express is groundbreaking in that it allows publishers and online editors to avoid sifting through entire video libraries to find video that is relevant to their audience. Adaptive Media's dynamic player gives publishers the resources to create a smart player and set up full video streams within minutes using simple, fast-execution embed codes. The player scans keywords on the page and matches video content to the content on the page.
"Content Express harnesses the power of our predictive content engine and proactively suggests and populates relevant video content most applicable to users," said Nick Lynch, VP of Content Syndication. "For example, a fitness article can be accompanied by a video on the latest exercise trends, and a travel article could run alongside a video about popular vacation destinations."
To get video now, publishers have to go through a complex and time-consuming process. Adaptive Media's solution is designed to simplify that process. Adaptive Media has added three early adopters to Content Express. Their initial experiences have proven that the product is easy to use and scalable.
"When you look at the video syndication space today, there are very few solutions in the marketplace like Content Express. Adaptive Media is introducing a turnkey video solution where we offer a video player, video content, and the demand. We're simplifying the process for publishers so they can tailor video content to their audiences without having to spend large amounts of time doing it. We believe this product will provide a much-needed solution in the marketplace," Lynch said.
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
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