Welcome!

Machine Learning Authors: Carmen Gonzalez, Liz McMillan, Yeshim Deniz, Stackify Blog, Pat Romanski

News Feed Item

Research Meets Real-World: Tobii Glasses 2 Redefines Wearable Eye Tracking

The Analysis Division of Tobii Technology, the leader in eye-tracking research solutions, today announced the launch of Tobii Glasses 2, the lightest and most advanced wearable eye-tracking research system in the world. Based on a new, proprietary, wearable eye-tracking platform from Tobii that will support research and consumer applications, Tobii Glasses 2 offers unprecedented functionality including wireless live viewing and opens up new opportunities for human behavior research and discoveries in real-world environments.

“Our new Tobii Glasses 2 offers amazing opportunities to obtain real-world gaze data in real time, which provides great value for a wide range of users,” said Tom Englund, president of Tobii Technology Analysis Solutions. “In addition to offering live viewing, we’ve made the technology easier to use and more affordable, which supports our mission to help more researchers use wearable eye tracking to generate new insights and discoveries.”

The Tobii Glasses 2 Eye Tracker is capable of supporting a wide range of research projects and experience levels from first-time eye-tracking users working on one-time studies to researchers experienced in eye tracking needing advanced functionality for comprehensive analytical projects. The applications and uses for wearable eye-tracking research span many industries, including in-store shopper marketing, user experience and psychology.

In 2010, Tobii revolutionized the category of wearable eye-tracking technology by introducing the original Tobii Glasses, a first-of-its-kind wearable eye tracker for research professionals.

“Over the past four years, we have witnessed incredible new discoveries in shopper marketing, behavioral science and usability research that had not been possible before Tobii Glasses,” said Barbara Barclay, general manager of Tobii North America. “Tobii Glasses 2 offers a number of new features that will advance wearables significantly in all these fields but also open up a multitude of new research applications, providing a higher degree of ease of use, efficiency, flexibility and unobtrusiveness.”

Key new features of Tobii Glasses 2 include:

  • Live View – Tobii Glasses 2 provides a live viewing feature that allows researchers to watch a video stream of exactly what a person is looking at, wirelessly and in real time on any Windows 8 tablet, while moving around freely in any environment. This feature is very easy to use, even for first-time users, and serves as an extremely valuable tool for a wide variety of qualitative research.
  • True View – Tobii Glasses 2 is equipped with a wide-angle 1080p HD scene camera and four eye cameras, all built into a thin frame. This gives the wearer complete freedom of view and enables for the first time high-quality eye tracking of the “true view” of what participants see in large gaze angles, including peripheral sight. This feature, unique to Tobii Glasses 2, makes it possible to conduct studies of activities that naturally involve peripheral viewing, such as driving.
  • Flexible Mapping – Tobii Glasses 2 offers a new flexible manual mapping tool that significantly reduces time for coding videos with gaze data. This feature helps researchers more quickly and easily aggregate and process data from multiple participants related to specific objects in the study environment, such as a store shelf or a second screen.
  • Light, Unobtrusive Design – At 45 grams in weight, the Tobii Glasses 2 head-unit is by far the lightest in the world and looks and feels almost like a regular pair of sport glasses. These characteristics allow participants to have maximum mobility, be less distracted by the testing process and behave naturally, giving researchers confidence in gaining valid insights. This is especially helpful in testing that involves a lot of physical movement, such as sports research.
  • Efficient Workflows – System-guided procedures and quick calibration provide an efficient workflow and make it easy for anyone to start using the system. The system tracks a large cross section of the population, which helps reduce field time and overall research project costs.

Through Tobii’s extensive training programs and the Tobii Insights division, a services unit of Tobii Technology established in 2011, customers who need training or want to outsource any part of their eye-tracking research project can benefit from the global eye-tracking expertise of the Tobii team.

“Eye tracking is a valuable way to deepen our understanding of what is happening at the shelf. The new wireless glasses from Tobii will allow us to watch the shopper in real-time and create a more dynamic environment to observe shopper’s behavior,” said Gill Aitchison, president, Ipsos Marketing, global shopper and retail research company. “At Ipsos, we believe that layering various neuroscience measurements such as eye tracking on top of more conventional research allows us to see the full picture and really drive shopper insights to grow sales.”

Tobii Glasses 2 package options range from Live View packages (USD 14,900/EUR 11,900) to Premium Analytics packages (USD 29,900/EUR 24,900) for the full spectrum of qualitative and quantitative analysis. A 12-month subscription option is also available for the Premium Analytics package (USD 800/EUR 600 per month). Orders can be placed starting today and shipments are expected to begin in October 2014.

Tobii’s new wearable eye-tracking platform will open up possibilities to sync data input from a variety of wearable devices. For software developers or OEMs interested in creating innovative new applications for research, sports, consumer technology, gaming, automotive, medical and a wide array of other industries, Tobii will be making a software development kit available for its new platform. For more information about Tobii Glasses 2, go to: www.tobiiglasses.com.

Webinars about Tobii Glasses 2 will be held on May 22 and 29. To register, go to: www.tobii.com/GlassesWebinars.

For sales in the U.S., contact +1-888-898-6244 or [email protected].

For sales in Europe, contact +46 8 52 29 50 04 or [email protected].

About Tobii Technology

Tobii Technology is the global leader in eye tracking and gaze interaction. Tobii delivers comprehensive, market-leading eye-tracking solutions and OEM components for applications such as computers, gaming and vehicles. Tobii has accelerated the development of gaze interaction in personal computing, transformed research in many fields and enabled communication for thousands of people with special needs. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. Based in Sweden, Tobii has a global presence with offices in the U.S., China and Norway, as well as a worldwide network of resellers and partners. For more information, visit www.tobii.com.

About Tobii Technology Analysis Solutions

Tobii Technology is the global market leader in eye tracking. The Analysis Division of Tobii Technology offers products and services for the scientific community, market research and usability studies. Tobii eye-tracking systems enable researchers and designers to efficiently obtain valid and reliable research results because Tobii’s products are easy to use, unobtrusive, and highly accurate and precise. Eye tracking is used to answer an endless array of research questions in fields ranging from psychology, infant and reading research to neuroscience and vision research. In usability studies and market research, eye tracking provides unique methods to evaluate how users and consumers experience and perceive different media and communication messages. More information is available at www.tobii.com/analysis.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTred processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing be...
Back in February of 2017, Andrew Clay Schafer of Pivotal tweeted the following: “seriously tho, the whole software industry is stuck on deployment when we desperately need architecture and telemetry.” Intrigue in a 140 characters. For me, I hear Andrew saying, “we’re jumping to step 5 before we’ve successfully completed steps 1-4.”
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
As pervasive as cloud technology is -- and as persuasive as the arguments are for using it -- the cloud has its limits. Some companies will always have security concerns about storing data in the cloud and certain high-transaction applications will always be better suited for on-premises storage. Those statements were among the bottom-line takeaways delivered at Cloud Expo this week, a three day, bi-annual event focused on cloud technologies, adoption and associated challenges.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to o...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...