Click here to close now.

Welcome!

IoT User Interface Authors: Jayaram Krishnaswamy, Lori MacVittie, Liz McMillan, Elizabeth White, Tim Hinds

News Feed Item

Research Meets Real-World: Tobii Glasses 2 Redefines Wearable Eye Tracking

The Analysis Division of Tobii Technology, the leader in eye-tracking research solutions, today announced the launch of Tobii Glasses 2, the lightest and most advanced wearable eye-tracking research system in the world. Based on a new, proprietary, wearable eye-tracking platform from Tobii that will support research and consumer applications, Tobii Glasses 2 offers unprecedented functionality including wireless live viewing and opens up new opportunities for human behavior research and discoveries in real-world environments.

“Our new Tobii Glasses 2 offers amazing opportunities to obtain real-world gaze data in real time, which provides great value for a wide range of users,” said Tom Englund, president of Tobii Technology Analysis Solutions. “In addition to offering live viewing, we’ve made the technology easier to use and more affordable, which supports our mission to help more researchers use wearable eye tracking to generate new insights and discoveries.”

The Tobii Glasses 2 Eye Tracker is capable of supporting a wide range of research projects and experience levels from first-time eye-tracking users working on one-time studies to researchers experienced in eye tracking needing advanced functionality for comprehensive analytical projects. The applications and uses for wearable eye-tracking research span many industries, including in-store shopper marketing, user experience and psychology.

In 2010, Tobii revolutionized the category of wearable eye-tracking technology by introducing the original Tobii Glasses, a first-of-its-kind wearable eye tracker for research professionals.

“Over the past four years, we have witnessed incredible new discoveries in shopper marketing, behavioral science and usability research that had not been possible before Tobii Glasses,” said Barbara Barclay, general manager of Tobii North America. “Tobii Glasses 2 offers a number of new features that will advance wearables significantly in all these fields but also open up a multitude of new research applications, providing a higher degree of ease of use, efficiency, flexibility and unobtrusiveness.”

Key new features of Tobii Glasses 2 include:

  • Live View – Tobii Glasses 2 provides a live viewing feature that allows researchers to watch a video stream of exactly what a person is looking at, wirelessly and in real time on any Windows 8 tablet, while moving around freely in any environment. This feature is very easy to use, even for first-time users, and serves as an extremely valuable tool for a wide variety of qualitative research.
  • True View – Tobii Glasses 2 is equipped with a wide-angle 1080p HD scene camera and four eye cameras, all built into a thin frame. This gives the wearer complete freedom of view and enables for the first time high-quality eye tracking of the “true view” of what participants see in large gaze angles, including peripheral sight. This feature, unique to Tobii Glasses 2, makes it possible to conduct studies of activities that naturally involve peripheral viewing, such as driving.
  • Flexible Mapping – Tobii Glasses 2 offers a new flexible manual mapping tool that significantly reduces time for coding videos with gaze data. This feature helps researchers more quickly and easily aggregate and process data from multiple participants related to specific objects in the study environment, such as a store shelf or a second screen.
  • Light, Unobtrusive Design – At 45 grams in weight, the Tobii Glasses 2 head-unit is by far the lightest in the world and looks and feels almost like a regular pair of sport glasses. These characteristics allow participants to have maximum mobility, be less distracted by the testing process and behave naturally, giving researchers confidence in gaining valid insights. This is especially helpful in testing that involves a lot of physical movement, such as sports research.
  • Efficient Workflows – System-guided procedures and quick calibration provide an efficient workflow and make it easy for anyone to start using the system. The system tracks a large cross section of the population, which helps reduce field time and overall research project costs.

Through Tobii’s extensive training programs and the Tobii Insights division, a services unit of Tobii Technology established in 2011, customers who need training or want to outsource any part of their eye-tracking research project can benefit from the global eye-tracking expertise of the Tobii team.

“Eye tracking is a valuable way to deepen our understanding of what is happening at the shelf. The new wireless glasses from Tobii will allow us to watch the shopper in real-time and create a more dynamic environment to observe shopper’s behavior,” said Gill Aitchison, president, Ipsos Marketing, global shopper and retail research company. “At Ipsos, we believe that layering various neuroscience measurements such as eye tracking on top of more conventional research allows us to see the full picture and really drive shopper insights to grow sales.”

Tobii Glasses 2 package options range from Live View packages (USD 14,900/EUR 11,900) to Premium Analytics packages (USD 29,900/EUR 24,900) for the full spectrum of qualitative and quantitative analysis. A 12-month subscription option is also available for the Premium Analytics package (USD 800/EUR 600 per month). Orders can be placed starting today and shipments are expected to begin in October 2014.

Tobii’s new wearable eye-tracking platform will open up possibilities to sync data input from a variety of wearable devices. For software developers or OEMs interested in creating innovative new applications for research, sports, consumer technology, gaming, automotive, medical and a wide array of other industries, Tobii will be making a software development kit available for its new platform. For more information about Tobii Glasses 2, go to: www.tobiiglasses.com.

Webinars about Tobii Glasses 2 will be held on May 22 and 29. To register, go to: www.tobii.com/GlassesWebinars.

For sales in the U.S., contact +1-888-898-6244 or [email protected].

For sales in Europe, contact +46 8 52 29 50 04 or [email protected].

About Tobii Technology

Tobii Technology is the global leader in eye tracking and gaze interaction. Tobii delivers comprehensive, market-leading eye-tracking solutions and OEM components for applications such as computers, gaming and vehicles. Tobii has accelerated the development of gaze interaction in personal computing, transformed research in many fields and enabled communication for thousands of people with special needs. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. Based in Sweden, Tobii has a global presence with offices in the U.S., China and Norway, as well as a worldwide network of resellers and partners. For more information, visit www.tobii.com.

About Tobii Technology Analysis Solutions

Tobii Technology is the global market leader in eye tracking. The Analysis Division of Tobii Technology offers products and services for the scientific community, market research and usability studies. Tobii eye-tracking systems enable researchers and designers to efficiently obtain valid and reliable research results because Tobii’s products are easy to use, unobtrusive, and highly accurate and precise. Eye tracking is used to answer an endless array of research questions in fields ranging from psychology, infant and reading research to neuroscience and vision research. In usability studies and market research, eye tracking provides unique methods to evaluate how users and consumers experience and perceive different media and communication messages. More information is available at www.tobii.com/analysis.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes. In his session at DevOps Summit, Michael Demmer, VP of Engineering at Jut, will discuss how this can...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
"AgilData is the next generation of dbShards. It just adds a whole bunch more functionality to improve the developer experience," noted Dan Lynn, CEO of AgilData, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...
"We help to transform an organization and their operations and make them more efficient, more agile, and more nimble to move into the cloud or to move between cloud providers and create an agnostic tool set," noted Jeremy Steinert, DevOps Services Practice Lead at WSM International, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
"What Dyn is able to do with our Internet performance and our Internet intelligence is give companies visibility into what is actually going on in that cloud," noted Corey Hamilton, Product Marketing Manager at Dyn, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...