|By Business Wire||
|May 8, 2014 08:01 AM EDT||
Demandbase, the leader in B2B advertising and personalization, today introduced the B2B Marketing Cloud, the first-ever subscription-based marketing platform that enables businesses to precisely target accounts across the web, plan marketing and ad spending, visualize performance, and tie acquisition costs for target accounts to revenue. At the center of the B2B Marketing Cloud is Performance Manager, also launched today, an interactive dashboard that brings ad impressions, web site activity and CRM data into one unified view. This enables CMOs to view campaign performance for each account or any business audience across the entire marketing funnel and truly tie those campaigns to revenue. The announcement was made at the inaugural Marketing Innovation Summit for B2B, held on May 7 and 8 at AT&T Park in San Francisco.
Demandbase Performance Manager graphically illustrates the specific levels of awareness, engagement and conversion for each targeted audience and executed campaign. It connects data to any number of customers’ existing marketing technologies, including marketing automation, CRM, analytics, chat and CMS programs.
“Demandbase has helped some of the largest and most innovative and successful marketing cloud companies in the world drive their own B2B marketing efforts,” said Chris Golec, CEO of Demandbase. “With the B2B Marketing Cloud and Performance Manager, our solutions have even more impact by helping B2B CMOs regain control of their programs, and giving them the full-funnel visibility they need to drive superior performance. No other company has the patented technology to accomplish this in the B2B market.”
With the Performance Manager, the B2B Marketing Cloud allows marketers to focus only on the specific accounts that matter most to the sales team and company’s overall bottom line, and also offers a view of the complete marketing funnel for any account or business audience. Key features of the Performance Manager include:
View Marketing Performance Across the Funnel: Dashboard provides a quick snapshot of the awareness, engagement and conversions across the entire marketing funnel, and enables marketers to act on the data in real-time. Marketers can drill down into the specific activity of each company or account being targeted with the campaign.
Map Campaigns to Revenue: Visualization charts provide deep intelligence around the performance of specific programs, identifying the probability of closing for the companies being targeted with the campaign, as well as the potential revenue converting those customers represent. In addition, the charts show both hidden opportunities -- companies that are not currently being targeted by a campaign but have shown a high degree of engagement and activity – as well as warning signals to illuminate companies that are currently being targeted but have little to no engagement.
Benchmark: View performance against customer average benchmarks, to gain an understanding of where specific campaigns are excelling or falling short.
Programmatic Audience Creation: Marketers can build a targeted audience from pre-defined lists, such as the Fortune 1000 or Top 100 Manufacturing Companies, for example, and further filter the list by over 40 attributes including revenue, geographic location, other technologies used and other attributes. Marketers can also upload their own list of accounts by importing a CSV file from their marketing automation or CRM system.
The Performance Manager is included within the overall B2B Marketing Cloud offering, in addition to website personalization, programmatic audience creation and cross-channel targeting, the first subscription-based advertising platform, and analytics. The B2B Marketing Cloud offers customers a full set of solutions for every stage of the funnel, improving their ability to attract, engage and covert those targets. Customers can be live in less than 24 hours to visualize results.
Demandbase is used by hundreds of companies, including Adobe, Box, CSC, Dell, and others. To learn more about the B2B Marketing Cloud and Performance Manager, register here to join the introductory webinar on May 15 at 1pm ET/10am PT. To learn more about Demandbase, visit http://www.demandbase.com.
Demandbase is the leading targeting and personalization company for B2B. The Demandbase B2B Marketing Cloud is the only subscription-based ad targeting and web personalization solution that enables marketers to connect campaigns directly to revenue. Demandbase makes it possible for businesses to deliver personalized ads targeting specific businesses across the web, and then tailor the messages on their websites to convert these companies to customers. The B2B Marketing Cloud is powered by patented technology that enables marketers to identify and segment companies on the web and delivers detailed, targetable business attributes in real-time. The B2B Marketing Cloud connects to existing sales and marketing technologies – including CMS, CRM, marketing automation, analytics, chat and others -- and provides a unified view of all activity across the entire sales funnel. With Demandbase, businesses can target, engage, convert and retain the customers only that matter most to their bottom line. Enterprise leaders and high-growth companies such as Adobe, Salesforce.com, Box, CSC, DocuSign, Dell and others use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.
- The Odd Couple: Marrying Agile and Waterfall
- The Butterfly Effect Within IT
- The Agile PMO
- Zuora Caps Record Breaking Subscribed 2014 with the 63rd Release of the Award Winning Z-Business Platform
- Web Service Monitoring 101: Identifying Bad Deployments
- IoT: I Don't Care How Big It Is!
- Unified IT Monitoring Software
- How to Monitor Swift/iOS8 Applications for Crashes and Performance Issues
- How to Monitor the Web Performance of Your Competition
- Complete Surface Pro 3 Review - 3 days later
- Storage Made Easy Brings Private Enterprise File Share and Sync for Amazon S3 to AWS GovCloud
- "Cloud Computing 2.0" -- I'm Serious
- The Odd Couple: Marrying Agile and Waterfall
- Flexera Software’s InstallShield 2014 Release Introduces New Support of Cloud and Virtualised Installations, High-DPI Displays and Touch Devices, and Agile Development
- FlexNet Manager Suite Wins CODiE Award for Best Asset Management Solution - 4th CODiE Award for Flexera Software
- The Butterfly Effect Within IT
- New Photo Sharing Service izitru Establishes Photoshop-Free Zone
- The Problem with Cloud SLAs
- Emulex and Compuware Team Up to Drastically Improve Data Centre Problem Identification and Resolution
- The Linux Foundation's Core Infrastructure Initiative Announces New Backers, First Projects to Receive Support and Advisory Board Members
- The Agile PMO
- How to Strategically Benefit from AANPM
- Web Service Monitoring 101: Identifying Bad Deployments
- Building a Drag-and-Drop Shopping Cart with AJAX
- What Is AJAX?
- Google Maps! AJAX-Style Web Development Using ASP.NET
- Where Are RIA Technologies Headed in 2008?
- Dolphin Announces Open API With Over 50 Add-ons Including Dropbox and Wikipedia
- How and Why AJAX, Not Java, Became the Favored Technology for Rich Internet Applications
- Flashback to January 2006: Exclusive SYS-CON.TV Interviews on "OpenAjax Alliance" Announcement
- "Real-World AJAX" One-Day Seminar Arrives in Silicon Valley
- AJAXWorld Conference & Expo to Take Place October 2-4, 2006, at the Santa Clara Convention Center, California
- AJAX Sponsor Webcasts Are Now Available at AJAXWorld Website
- AJAXWorld University Announces AJAX Developer Bootcamp
- i-Technology 2008 Predictions: Where's RIAs, AJAX, SOA and Virtualization Headed in 2008?
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Jul. 29, 2014 10:00 AM EDT Reads: 1,575
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
Jul. 29, 2014 09:45 AM EDT Reads: 813
SYS-CON Events announced today that Esri has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Esri inspires and enables people to positively impact the future through a deeper, geographic understanding of the changing world around them. For more information, visit http://www.esri.com.
Jul. 29, 2014 09:00 AM EDT Reads: 905
After a couple of false starts, cloud-based desktop solutions are picking up steam, driven by trends such as BYOD and pervasive high-speed connectivity. In his session at 15th Cloud Expo, Seth Bostock, CEO of IndependenceIT, cuts through the hype and the acronyms, and discusses the emergence of full-featured cloud workspaces that do for the desktop what cloud infrastructure did for the server. He’ll discuss VDI vs DaaS, implementation strategies and evaluation criteria.
Jul. 28, 2014 09:00 AM EDT Reads: 1,472
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
Jul. 28, 2014 01:30 AM EDT Reads: 2,031
“Distrix fits into the overall cloud and IoT model around software-defined networking. There’s a broad category around software-defined networking that’s focused on data center, and we focus on the WAN,” explained Jay Friedman, President of Distrix, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
Jul. 27, 2014 11:45 PM EDT Reads: 2,628
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Jul. 27, 2014 11:45 PM EDT Reads: 2,590
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Jul. 27, 2014 11:00 PM EDT Reads: 2,180
“The Internet of Things is a wave that has arrived and it’s growing really fast. The concern at Aria Systems is making sure that people understand the ramifications of their attempts to monetize whatever it is they build on the Internet of Things," explained C Brendan O’Brien, Co-founder and Chief Architect at Aria Systems, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
Jul. 27, 2014 09:00 PM EDT Reads: 2,329
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
Jul. 21, 2014 11:17 AM EDT Reads: 1,966
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.
Jul. 20, 2014 03:00 PM EDT Reads: 1,764
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only abo...
Jul. 20, 2014 02:00 PM EDT Reads: 2,441
SYS-CON Events announced today that the Web Host Industry Review has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property.
Jul. 20, 2014 09:15 AM EDT Reads: 1,943
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
Jul. 19, 2014 10:00 AM EDT Reads: 1,916
SYS-CON Events announced today that Verizon has been named “Gold Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic networking and advanced communications platforms, Verizon Enterprise Solutions helps open new opportunities around the world for innovation, investment and business transformation. Visit verizonenterprise.com to learn more.
Jul. 18, 2014 11:00 AM EDT Reads: 1,927