Welcome!

IoT User Interface Authors: Elizabeth White, Pat Romanski, Stefan Dietrich, Liz McMillan, AppDynamics Blog

News Feed Item

Demandbase Introduces the First B2B Marketing Cloud for End-to-End Management of B2B Marketing Performance

Demandbase, the leader in B2B advertising and personalization, today introduced the B2B Marketing Cloud, the first-ever subscription-based marketing platform that enables businesses to precisely target accounts across the web, plan marketing and ad spending, visualize performance, and tie acquisition costs for target accounts to revenue. At the center of the B2B Marketing Cloud is Performance Manager, also launched today, an interactive dashboard that brings ad impressions, web site activity and CRM data into one unified view. This enables CMOs to view campaign performance for each account or any business audience across the entire marketing funnel and truly tie those campaigns to revenue. The announcement was made at the inaugural Marketing Innovation Summit for B2B, held on May 7 and 8 at AT&T Park in San Francisco.

Demandbase Performance Manager graphically illustrates the specific levels of awareness, engagement and conversion for each targeted audience and executed campaign. It connects data to any number of customers’ existing marketing technologies, including marketing automation, CRM, analytics, chat and CMS programs.

“Demandbase has helped some of the largest and most innovative and successful marketing cloud companies in the world drive their own B2B marketing efforts,” said Chris Golec, CEO of Demandbase. “With the B2B Marketing Cloud and Performance Manager, our solutions have even more impact by helping B2B CMOs regain control of their programs, and giving them the full-funnel visibility they need to drive superior performance. No other company has the patented technology to accomplish this in the B2B market.”

With the Performance Manager, the B2B Marketing Cloud allows marketers to focus only on the specific accounts that matter most to the sales team and company’s overall bottom line, and also offers a view of the complete marketing funnel for any account or business audience. Key features of the Performance Manager include:

View Marketing Performance Across the Funnel: Dashboard provides a quick snapshot of the awareness, engagement and conversions across the entire marketing funnel, and enables marketers to act on the data in real-time. Marketers can drill down into the specific activity of each company or account being targeted with the campaign.

Map Campaigns to Revenue: Visualization charts provide deep intelligence around the performance of specific programs, identifying the probability of closing for the companies being targeted with the campaign, as well as the potential revenue converting those customers represent. In addition, the charts show both hidden opportunities -- companies that are not currently being targeted by a campaign but have shown a high degree of engagement and activity – as well as warning signals to illuminate companies that are currently being targeted but have little to no engagement.

Benchmark: View performance against customer average benchmarks, to gain an understanding of where specific campaigns are excelling or falling short.

Programmatic Audience Creation: Marketers can build a targeted audience from pre-defined lists, such as the Fortune 1000 or Top 100 Manufacturing Companies, for example, and further filter the list by over 40 attributes including revenue, geographic location, other technologies used and other attributes. Marketers can also upload their own list of accounts by importing a CSV file from their marketing automation or CRM system.

The Performance Manager is included within the overall B2B Marketing Cloud offering, in addition to website personalization, programmatic audience creation and cross-channel targeting, the first subscription-based advertising platform, and analytics. The B2B Marketing Cloud offers customers a full set of solutions for every stage of the funnel, improving their ability to attract, engage and covert those targets. Customers can be live in less than 24 hours to visualize results.

Demandbase is used by hundreds of companies, including Adobe, Box, CSC, Dell, and others. To learn more about the B2B Marketing Cloud and Performance Manager, register here to join the introductory webinar on May 15 at 1pm ET/10am PT. To learn more about Demandbase, visit http://www.demandbase.com.

About Demandbase
Demandbase is the leading targeting and personalization company for B2B. The Demandbase B2B Marketing Cloud is the only subscription-based ad targeting and web personalization solution that enables marketers to connect campaigns directly to revenue. Demandbase makes it possible for businesses to deliver personalized ads targeting specific businesses across the web, and then tailor the messages on their websites to convert these companies to customers. The B2B Marketing Cloud is powered by patented technology that enables marketers to identify and segment companies on the web and delivers detailed, targetable business attributes in real-time. The B2B Marketing Cloud connects to existing sales and marketing technologies – including CMS, CRM, marketing automation, analytics, chat and others -- and provides a unified view of all activity across the entire sales funnel. With Demandbase, businesses can target, engage, convert and retain the customers only that matter most to their bottom line. Enterprise leaders and high-growth companies such as Adobe, Salesforce.com, Box, CSC, DocuSign, Dell and others use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
SYS-CON Events announced today that CollabNet (www.collabnet.com) a global leader in enterprise software development and delivery solutions that help customers create high-quality applications at speed, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The CEO of CollabNet Flint Brenton will also present about DevOps challenges in today’s global, open, and heterogeneous world of software development.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...