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By Business Wire |
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May 8, 2014 08:01 AM EDT |
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Demandbase, the leader in B2B advertising and personalization, today
introduced the B2B
Marketing Cloud, the first-ever subscription-based
marketing platform that enables businesses to precisely target accounts
across the web, plan marketing and ad spending, visualize performance,
and tie acquisition costs for target accounts to revenue. At the center
of the B2B Marketing Cloud is Performance
Manager, also launched today, an interactive dashboard that
brings ad impressions, web site activity and CRM data into one unified
view. This enables CMOs to view campaign performance for each account or
any business audience across the entire marketing funnel and truly tie
those campaigns to revenue. The announcement was made at the inaugural Marketing
Innovation Summit for B2B, held on May 7 and 8 at AT&T Park in San
Francisco.
Demandbase Performance Manager graphically illustrates the specific
levels of awareness, engagement and conversion for each targeted
audience and executed campaign. It connects data to any number of
customers’ existing marketing technologies, including marketing
automation, CRM, analytics, chat and CMS programs.
“Demandbase has helped some of the largest and most innovative
and successful marketing cloud companies in the world drive their own
B2B marketing efforts,” said Chris Golec, CEO of Demandbase. “With the
B2B Marketing Cloud and Performance Manager, our solutions have even
more impact by helping B2B CMOs regain control of their programs, and
giving them the full-funnel visibility they need to drive superior
performance. No other company has the patented technology to accomplish
this in the B2B market.”
With the Performance Manager, the B2B Marketing Cloud allows marketers
to focus only on the specific accounts that matter most to the sales
team and company’s overall bottom line, and also offers a view of the
complete marketing funnel for any account or business audience. Key
features of the Performance Manager include:
View Marketing Performance Across the Funnel: Dashboard provides
a quick snapshot of the awareness, engagement and conversions across the
entire marketing funnel, and enables marketers to act on the data in
real-time. Marketers can drill down into the specific activity of each
company or account being targeted with the campaign.
Map Campaigns to Revenue: Visualization charts provide deep
intelligence around the performance of specific programs, identifying
the probability of closing for the companies being targeted with the
campaign, as well as the potential revenue converting those customers
represent. In addition, the charts show both hidden opportunities --
companies that are not currently being targeted by a campaign but have
shown a high degree of engagement and activity – as well as warning
signals to illuminate companies that are currently being targeted but
have little to no engagement.
Benchmark: View performance against customer average benchmarks,
to gain an understanding of where specific campaigns are excelling or
falling short.
Programmatic Audience Creation: Marketers can build a targeted
audience from pre-defined lists, such as the Fortune 1000 or Top 100
Manufacturing Companies, for example, and further filter the list by
over 40 attributes including revenue, geographic location, other
technologies used and other attributes. Marketers can also upload their
own list of accounts by importing a CSV file from their marketing
automation or CRM system.
The Performance Manager is included within the overall B2B Marketing
Cloud offering, in addition to website personalization, programmatic
audience creation and cross-channel targeting, the first
subscription-based advertising platform, and analytics. The B2B
Marketing Cloud offers customers a full set of solutions for every stage
of the funnel, improving their ability to attract, engage and covert
those targets. Customers can be live in less than 24 hours to visualize
results.
Demandbase is used by hundreds of companies, including Adobe, Box, CSC,
Dell, and others. To learn more about the B2B Marketing Cloud and
Performance Manager, register here
to join the introductory webinar on May 15 at 1pm ET/10am PT. To learn
more about Demandbase, visit http://www.demandbase.com.
About Demandbase Demandbase
is the leading targeting and personalization company for B2B. The
Demandbase B2B Marketing Cloud is the only subscription-based ad
targeting and web personalization solution that enables marketers to
connect campaigns directly to revenue. Demandbase makes it possible for
businesses to deliver personalized ads targeting specific businesses
across the web, and then tailor the messages on their websites to
convert these companies to customers. The B2B Marketing Cloud is powered
by patented technology that enables marketers to identify and segment
companies on the web and delivers detailed, targetable business
attributes in real-time. The B2B Marketing Cloud connects to existing
sales and marketing technologies – including CMS, CRM, marketing
automation, analytics, chat and others -- and provides a unified view of
all activity across the entire sales funnel. With Demandbase, businesses
can target, engage, convert and retain the customers only that matter
most to their bottom line. Enterprise leaders and high-growth companies
such as Adobe, Salesforce.com, Box, CSC, DocuSign, Dell and others use
Demandbase to drive better marketing performance. For more information,
visit http://www.demandbase.com.

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.
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