IoT User Interface Authors: Liz McMillan, Elizabeth White, William Schmarzo, David Paquette, Janakiram MSV

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House Party Unveils Mobile App for Easy and Instant Social Sharing

Allows One Million Plus Community Members to Connect With Favorite Brands Anytime, Anywhere -- and Share, Share, Share

IRVINGTON, NY -- (Marketwired) -- 05/07/14 -- Now you can bring the party with you. Leading social marketing company House Party, Inc. has released its mobile app, allowing the one million plus community members to connect with their favorite brands in more ways and more places than ever before. The app is available now at the iTunes App Store and will soon be available for Android devices.

House Party's new mobile app will more effectively connect House Party's robust digital platform to the physical product experience, driving content and social sharing that's timely, relevant and authentic. For partner brands, it will increase the already unparalleled user generated content and social sharing.

House Party's powerful platform drives consumer advocacy, at scale, to build brands and increase sales. A typical House Party campaign drives millions of earned media impressions, with thousands of photos and videos and hundreds of thousands of Facebook posts, tweets and other social media mentions. With the mobile app, consumers can engage with brands, and with each other, even more deeply and in real-time. Campaign participants can:

  • Browse and interact with real-time content streams from any campaign
  • Upload photos, videos and other content to campaigns, quickly and easily
  • Complete guided activities, including branded content creation, product reviews and more
  • Seamlessly share their content, activity and recommendations across social networks
  • Connect with other participants to share party ideas, chat about the featured brand and more
  • Set up their digital party page, invite guests and send updates
  • Find new House Party and Chatterbox campaigns

"We're excited about our app because it will provide significant value to our two favorite groups of people: our clients and our consumers," said House Party Chief Technology Officer Mike Hermus. "An enhanced user experience, with reduced friction for key engagement activities such as content creation and sharing, will enable a deeper connection with the brand, and facilitate better storytelling on its behalf. As a result, the same great House Party and Chatterbox campaigns will now generate more UGC and social reach than ever, ultimately resulting in even bigger brand and sales lifts."

About House Party
House Party is an experience-driven social marketing platform that drives consumer recommendations, at scale, to build brands and increase sales. Our platform enables brands to easily identify influential advocates, engage them with in-person brand experiences, and amplify their advocacy through social media, generating unmatched results. House Party offers brands two advocacy marketing solutions -- House Party campaigns (for a shared group experience) and Chatterbox campaigns (for an individual brand experience). For clients who want to leverage the resulting earned-media content to create more effective paid digital media, House Party also offers "Reality Advertising."

House Party programs, all rigorously measured, are employed by many of the world's best-known brands, including Kraft, Kellogg, Kimberly Clark, MillerCoors and Hasbro. Follow us at @HousePartyInc.

Media Contact:
Audrey Mann Cronin
Mann Cronin PR
Email Contact
914-861-2009 - c
914-260-9651 - o

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