|By Marketwired .||
|May 6, 2014 12:00 AM EDT||
SAN JOSE, CA -- (Marketwired) -- 05/06/14 -- Fourandsix Technologies, Inc. today has launched izitru.com, a free image hosting site that applies advanced image forensics to prove that hosted photos have not been modified with Photoshop or other tools. Addressing a growing distrust of manipulated images, the new website and its companion iPhone app provide an easy way for consumers to share photos with credibility assured. In addition, a developer API offers the opportunity to integrate photo authentication into any website, or to support enterprise workflows that demand reliable photo evidence.
Restoring Trust in Photography
Due to the wide availability of image editing software, it is becoming rare to see photos that haven't been modified in some way from the time they were first captured. Viewers are unsure of what to trust, whether they're looking at a selfie on Facebook, an item for sale on eBay, or a dramatic storm cloud photo on Twitter. Notable photo hoaxes, sometimes even fooling legitimate news outlets, have heightened the sense of distrust to the point that even real photos are often questioned and picked apart online.
"While there's value in creative manipulation of photos, there remains a critical role for photos to play in documenting reality," said Fourandsix co-founder and CEO Kevin Connor. "Our goal with izitru is to provide the anchor for that reality, so that the most trustworthy photos can easily stand out from the chatter of manipulated imagery."
Izitru integrates more than a decade's worth of image forensics research that can distinguish an original JPEG file captured with a digital camera from subsequent derivations of that file that may have been changed in some way. As soon as an image has been uploaded to izitru, it is subjected to a series of six different forensic tests. Images that pass all six of these tests get the highest trust rating.
Share Trusted Images in Seconds
First-time visitors to izitru.com can generate an authenticated image link in seconds. Just tap the Upload button, and choose to upload any unmodified JPEG file from a digital camera. There's no need to create a user ID, though users who want to track and maintain multiple image links can sign in with an existing social media ID. The iPhone app further simplifies the process by including a built-in camera for capturing images.
Every image uploaded to izitru is hosted on a dedicated page with a prominent trust rating. A short URL and convenient sharing buttons make it easy to share the result on social media or via email.
Expert Forensic Analysis When Needed
The automated forensic techniques used by izitru are sufficient for most images, but there may occasionally be more challenging images that would benefit from a trained eye and more specialized analysis. For this reason, every image page on izitru features a Challenge button that visitors can tap to indicate they disagree with the forensic analysis. Images that receive a high number of challenges will get a closer look from izitru experts who will run more advanced tests. If appropriate, the trust rating will then be updated. This community feedback will also contribute to a continual refinement of izitru's automated testing routines.
API for Integration with Websites and Business Processes
Though the izitru app and website are immediately useful on their own, the greatest potential of this new service lies with an API that will permit third-party websites and businesses to bypass izitru.com and send images directly to the izitru servers for analysis. Using this API, a social media site could automatically rate the trustworthiness of photos as they are shared, or an insurance company could flag suspicious accident claim photos as they are submitted from a smartphone app.
The izitru website is available immediately, and the izitru app will be made available today in the Apple App Store. Both are free. Direct use of the API for integrating izitru with other websites or services is fee-based, and interested parties should contact izitru directly at [email protected].
About Fourandsix Technologies, Inc.
Fourandsix Technologies, Inc. serves the mission of developing practical solutions that separate truth from deception in photos. It was co-founded in 2011 by two established imaging experts: Kevin Connor, a former leader of the Adobe Photoshop product line, and Dartmouth College's Dr. Hany Farid, whose pioneering research in image forensics established the technical foundation of the company.
©2014 Fourandsix Technologies, Inc. Fourandsix and izitru are trademarks of Fourandsix Technologies, Inc. Adobe and Photoshop are registered trademarks of Adobe Systems Incorporated. Other company and organization names may be trademarks of their respective owners.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2583244
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2583247
Video-Link Available: http://www2.marketwire.com/mw/frame_mw?attachid=2583255
Fourandsix Technologies, Inc.
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Aug. 27, 2015 06:15 PM EDT Reads: 377
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Aug. 27, 2015 05:45 PM EDT
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Aug. 27, 2015 02:30 PM EDT Reads: 298
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Aug. 27, 2015 02:15 PM EDT Reads: 505
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Aug. 27, 2015 02:00 PM EDT Reads: 320
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Aug. 27, 2015 02:00 PM EDT Reads: 296
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 27, 2015 01:00 PM EDT Reads: 282
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Aug. 27, 2015 11:30 AM EDT Reads: 383
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Aug. 27, 2015 10:45 AM EDT Reads: 310
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Aug. 27, 2015 10:30 AM EDT Reads: 301
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
Aug. 27, 2015 10:00 AM EDT Reads: 117
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Aug. 27, 2015 07:00 AM EDT Reads: 186
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
Aug. 27, 2015 06:15 AM EDT Reads: 505
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Aug. 27, 2015 05:00 AM EDT Reads: 120
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Aug. 27, 2015 04:00 AM EDT Reads: 248
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Aug. 27, 2015 04:00 AM EDT Reads: 361
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
Aug. 27, 2015 03:45 AM EDT Reads: 406
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Aug. 26, 2015 08:00 AM EDT Reads: 153
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device acce...
Aug. 26, 2015 07:00 AM EDT
SmartBear Software has updated its API tools, ServiceV for API service virtualization and LoadUI NG for API load testing, to accelerate development and testing processes in Agile teams. Updates to ServiceV enable software teams to rapidly build advanced mocks from real-time API traffic and quickly switch between virtualized “mock” services and actual APIs during diagnostic, load or integration testing in the continuous delivery lifecycle.
Aug. 21, 2015 11:00 AM EDT Reads: 291