Click here to close now.

Welcome!

AJAX & REA Authors: Elizabeth White, Ian Khan, Trevor Parsons, VictorOps Blog, Plutora Blog

News Feed Item

Mashero integriert die IP-Geolocation-Technologie von Digital Element in seine dynamische Werbeplattform

Digital Element, der führende Anbieter von IP-Geolocation-Technologie, gab heute bekannt, dass Mashero, eine führende deutsche kreative Werbeplattform, seine hyperlokale Geolocation-Technologie NetAcuity Edge® eingeführt hat, um die Optimierung seiner Echtzeitwerbung zu verbessern.

Mashero hat die Technologie von Digital Element in seine Werbe-Softwaresuite TargAdComposer zur Erstellung und Optimierung kreativer Werbung basierend auf Echtzeit-Leistung integriert. Die Verbindung des Nutzerstandorts als Targeting-Kriterium mit Faktoren wie Geschäftsnähe und lokale Wetterverhältnisse ermöglicht es Advertisern, Werbung zu erstellen, die Verbraucher auf bedeutungsvolle Weise anspricht, um so Wirkung und Leistung zu steigern.

Guido Brand, Gründer und Geschäftsführer, Mashero, sagt dazu: „Wir setzen die führende IP-Geolocation-Technologie von Digital Element in vielen unserer Kundenkampagnen ein und sind höchst zufrieden mit den Ergebnissen. Der ausschlaggebende Faktor für unsere Entscheidung für Digital Element war die Gewährleistung hochgenauer Geo-Daten. Dieser Aspekt ist kritisch für unser Unternehmen, da wir die Daten zur Verbesserung der Werberelevanz einsetzen. Dies hat sich als erfolgreich erwiesen und zu einer signifikanten Steigerung der Klickraten der Kampagnen geführt - in einigen Fällen mehr als zehnfach.“

Das 1999 gegründete Unternehmen Digital Element ist ein Vorreiter der IP-Geolocation-Technologie, und seine NetAcuity Edge Technologie hat das Gebiet der IP-Geolocation revolutioniert. Durch eine Kombination der Routinginfrastrukturanalyse mit anonymen Erkenntnissen durch ein Netzwerk globaler Handelspartner liefert NetAcuity Edge die weltweit detailliertesten hyperlokalen Datensätze, die User-Anonymität wahren und den höchsten Datenschutzstandards für Enduser entsprechen.

„Das Einbringen von Standortdaten in das dynamische Ad-Toolkit von Mashero verleiht der Kampagnenoptimierung eine zusätzliche Dimension und gewährleistet die bestmöglichen Ergebnisse für die Werbekampagnen der Kunden“, so Kate Owen, Digital Elements Managing Director, Europe. „Die Anpassung des Werbeinhalts basierend auf der jeweiligen Umgebung des Users hat sich für Mashero und seine Advertiser als erfolgreich erwiesen.“

Mashero erweitert die Liste angesehener Kunden von Digital Element im Bereich Werbung und digitale Analyse, einschließlich AT Internet, Adobe, Webtrekk, Webtrends, Atlas, ADTECH von AOL, Collective, Infectious Media und DoubleClick.

ENDE

Über Digital Element

Seit 1999 bietet Digital Element globale Geolocation-Lösungen an, die Online-Initiativen mit Jederzeit-Überall-Relevanz und Kontext versehen ― von Desktop- bis hin zu Mobilgeräten. Die patentierte Technologie des Unternehmens wurde zertifiziert und akkreditiert, Echtzeit-Zugang zu genauer und zuverlässiger Location Intelligence ohne Verletzung der Privatsphäre des Users bereitzustellen. Seit mehr als einem Jahrzehnt vertrauen viele der weltweit größten Websites, Marken, Werbenetzen, Social Media Plattformen und Mobile Publisher auf Digital Elements Technologie in Bezug auf das Targeting ihrer Werbung, die Lokalisierung des Inhalts, Verbesserung der Analysen und Verwaltung der Inhaltsrechte sowie Erfassung und Verhinderung von Betrug. Besuchen Sie www.digitalelement.com für weitere Informationen darüber, wie Sie die Online-Welt mit der Offline-Power des Standorts bereichern können.

Mit seinen Hauptsitzen in Atlanta und London ist Digital Element eine Division der Digital Envoy Inc.

Über Mashero

Mashero ist ein junges Unternehmen mit Sitz in Berlin, das 2009 von Guido Brand, André Gräf und Daniel Pieper gegründet wurde. Sein innovatives Adserving-Webtool, TargAdComposer, ermöglicht es Advertisern und Agenturen, Anzeigen während einer Live-Kampagne zu personalisieren und zu optimieren.

Die Plattform ermöglicht es Advertisern, Banner durch Integration aller Targeting-Arten individuell für eine Zielgruppe gestalten, um so Relevanz und Klickraten zu steigern, und all das ohne Programmierkenntnisse.

Mashero hat 2008 den Gründerwettbewerb Multimedia und 2010 beim Businessplanwettbewerb Berlin-Brandenburg gewonnen. Für weitere Informationen besuchen Sie bitte: www.mashero.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
The speed of product development has increased massively in the past 10 years. At the same time our formal secure development and SDL methodologies have fallen behind. This forces product developers to choose between rapid release times and security. In his session at DevOps Summit, Michael Murray, Director of Cyber Security Consulting and Assessment at GE Healthcare, examined the problems and presented some solutions for moving security into the DevOps lifecycle to ensure that we get fast AND ...
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing ...
Docker is becoming very popular--we are seeing every major private and public cloud vendor racing to adopt it. It promises portability and interoperability, and is quickly becoming the currency of the Cloud. In his session at DevOps Summit, Bart Copeland, CEO of ActiveState, discussed why Docker is so important to the future of the cloud, but will also take a step back and show that Docker is actually only one piece of the puzzle. Copeland will outline the bigger picture of where Docker fits a...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS soluti...
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and ex...
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize sup...
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures...
Business and IT leaders today need better application delivery capabilities to support critical new innovation. But how often do you hear objections to improving application delivery like, “I can harden it against attack, but not on this timeline”; “I can make it better, but it will cost more”; “I can deliver faster, but not with these specs”; or “I can stay strong on cost control, but quality will suffer”? In the new application economy, these tradeoffs are no longer acceptable. Customers will ...
Red Hat has launched the Red Hat Cloud Innovation Practice, a new global team of experts that will assist companies with more quickly on-ramping to the cloud. They will do this by providing solutions and services such as validated designs with reference architectures and agile methodology consulting, training, and support. The Red Hat Cloud Innovation Practice is born out of the integration of technology and engineering expertise gained through the company’s 2014 acquisitions of leading Ceph s...
The free version of KEMP Technologies' LoadMaster™ application load balancer is now available for unlimited use, making it easy for IT developers and open source technology users to benefit from all the features of a full commercial-grade product at no cost. It can be downloaded at FreeLoadBalancer.com. Load balancing, security and traffic optimization are all key enablers for application performance and functionality. Without these, application services will not perform as expected or have the...
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will disc...
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
Skytap Inc., has appointed David Frost as vice president of professional services. David joins Skytap from Deloitte Consulting where he served as Managing Director leading SAP, Cloud, and Advanced Technology Services. At Skytap, David will head the company's professional services organization, and spearhead a new consulting practice that will guide IT organizations through the adoption of DevOps best practices. David's appointment comes on the heels of Skytap's recent $35 million Series D fundin...
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, will analyze a range of cloud offerings (IaaS, PaaS, SaaS) and discuss the benefits/challenges of migrating to each of...
Platform-as-a-Service (PaaS) is a technology designed to make DevOps easier and allow developers to focus on application development. The PaaS takes care of provisioning, scaling, HA, and other cloud management aspects. Apache Stratos is a PaaS codebase developed in Apache and designed to create a highly productive developer environment while also supporting powerful deployment options. Integration with the Docker platform, CoreOS Linux distribution, and Kubernetes container management system ...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...