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IoT User Interface Authors: Elizabeth White, Pat Romanski, Liz McMillan, Mike Raia, Dana Gardner

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Mashero integriert die IP-Geolocation-Technologie von Digital Element in seine dynamische Werbeplattform

Digital Element, der führende Anbieter von IP-Geolocation-Technologie, gab heute bekannt, dass Mashero, eine führende deutsche kreative Werbeplattform, seine hyperlokale Geolocation-Technologie NetAcuity Edge® eingeführt hat, um die Optimierung seiner Echtzeitwerbung zu verbessern.

Mashero hat die Technologie von Digital Element in seine Werbe-Softwaresuite TargAdComposer zur Erstellung und Optimierung kreativer Werbung basierend auf Echtzeit-Leistung integriert. Die Verbindung des Nutzerstandorts als Targeting-Kriterium mit Faktoren wie Geschäftsnähe und lokale Wetterverhältnisse ermöglicht es Advertisern, Werbung zu erstellen, die Verbraucher auf bedeutungsvolle Weise anspricht, um so Wirkung und Leistung zu steigern.

Guido Brand, Gründer und Geschäftsführer, Mashero, sagt dazu: „Wir setzen die führende IP-Geolocation-Technologie von Digital Element in vielen unserer Kundenkampagnen ein und sind höchst zufrieden mit den Ergebnissen. Der ausschlaggebende Faktor für unsere Entscheidung für Digital Element war die Gewährleistung hochgenauer Geo-Daten. Dieser Aspekt ist kritisch für unser Unternehmen, da wir die Daten zur Verbesserung der Werberelevanz einsetzen. Dies hat sich als erfolgreich erwiesen und zu einer signifikanten Steigerung der Klickraten der Kampagnen geführt - in einigen Fällen mehr als zehnfach.“

Das 1999 gegründete Unternehmen Digital Element ist ein Vorreiter der IP-Geolocation-Technologie, und seine NetAcuity Edge Technologie hat das Gebiet der IP-Geolocation revolutioniert. Durch eine Kombination der Routinginfrastrukturanalyse mit anonymen Erkenntnissen durch ein Netzwerk globaler Handelspartner liefert NetAcuity Edge die weltweit detailliertesten hyperlokalen Datensätze, die User-Anonymität wahren und den höchsten Datenschutzstandards für Enduser entsprechen.

„Das Einbringen von Standortdaten in das dynamische Ad-Toolkit von Mashero verleiht der Kampagnenoptimierung eine zusätzliche Dimension und gewährleistet die bestmöglichen Ergebnisse für die Werbekampagnen der Kunden“, so Kate Owen, Digital Elements Managing Director, Europe. „Die Anpassung des Werbeinhalts basierend auf der jeweiligen Umgebung des Users hat sich für Mashero und seine Advertiser als erfolgreich erwiesen.“

Mashero erweitert die Liste angesehener Kunden von Digital Element im Bereich Werbung und digitale Analyse, einschließlich AT Internet, Adobe, Webtrekk, Webtrends, Atlas, ADTECH von AOL, Collective, Infectious Media und DoubleClick.

ENDE

Über Digital Element

Seit 1999 bietet Digital Element globale Geolocation-Lösungen an, die Online-Initiativen mit Jederzeit-Überall-Relevanz und Kontext versehen ― von Desktop- bis hin zu Mobilgeräten. Die patentierte Technologie des Unternehmens wurde zertifiziert und akkreditiert, Echtzeit-Zugang zu genauer und zuverlässiger Location Intelligence ohne Verletzung der Privatsphäre des Users bereitzustellen. Seit mehr als einem Jahrzehnt vertrauen viele der weltweit größten Websites, Marken, Werbenetzen, Social Media Plattformen und Mobile Publisher auf Digital Elements Technologie in Bezug auf das Targeting ihrer Werbung, die Lokalisierung des Inhalts, Verbesserung der Analysen und Verwaltung der Inhaltsrechte sowie Erfassung und Verhinderung von Betrug. Besuchen Sie www.digitalelement.com für weitere Informationen darüber, wie Sie die Online-Welt mit der Offline-Power des Standorts bereichern können.

Mit seinen Hauptsitzen in Atlanta und London ist Digital Element eine Division der Digital Envoy Inc.

Über Mashero

Mashero ist ein junges Unternehmen mit Sitz in Berlin, das 2009 von Guido Brand, André Gräf und Daniel Pieper gegründet wurde. Sein innovatives Adserving-Webtool, TargAdComposer, ermöglicht es Advertisern und Agenturen, Anzeigen während einer Live-Kampagne zu personalisieren und zu optimieren.

Die Plattform ermöglicht es Advertisern, Banner durch Integration aller Targeting-Arten individuell für eine Zielgruppe gestalten, um so Relevanz und Klickraten zu steigern, und all das ohne Programmierkenntnisse.

Mashero hat 2008 den Gründerwettbewerb Multimedia und 2010 beim Businessplanwettbewerb Berlin-Brandenburg gewonnen. Für weitere Informationen besuchen Sie bitte: www.mashero.com.

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