Gertzen is a professional computer programmer with over 10 years of experience in software development and architecture. His knowledge and experience range from utilizing differing programming languages, development frameworks, and architectural patterns, to troubleshooting complex architectural issues. Over the last six years, he has played a key role in building the technology infrastructure at Custom Credit Systems (http://www.customcreditsystems.com), a Dallas-based software company. His primary focus over that time has been building Web architectures that utilize DHTML and/or AJAX programming techniques. Additionally, he has been the primary architect behind building, maintaining, and enhancing the open source ThinWire AJAX Framework.

Gertzen's session, "Effective AJAX for Everyone Including the Enterprise," will discuss how, for all the great things that AJAX adds to the Web developer's toolbox, it can also add layers of complexity to a Web development stack that is already bursting at the seams.

Choosing an AJAX framework that aligns its capabilities with your needs is important in achieving both your near-term and long-term goals, Gertzen will show. He will then assist attendees with understanding the four levels of AJAX frameworks that Gartner has identified, so that you can make a better decision betrween them.

His session will outline a range of criteria you should consider in your decision as well as discuss the benefits of a Level 4 general purpose framework.

Like many AJAXWorld Conference & Expo speakers, Joshua regularly posts updates to his blog ( http://www.truecode.org )

In March 2007, at New York City's historic Roosevelt Hotel, over 1,000 developers, architects, IT managers, and software professionals of every stripe will be converging in New York City to attend the East coast AJAXWorld Conference & Expo - the most comprehensive meeting on AJAX, Rich Internet Applications, and Web 2.0.

In addition to Joshua Gertzen, delegates will be able to hear first-hand from other creators, innovators, leaders and early adopters of AJAX, and a slew of leading vendors will also be providing sneak peeks of new frameworks, tools, products and applications during the conference, which will have over 100 sessions and presentations given by 125 different speakers from a wide variety of backgrounds, including:

The co-founder of the Dojo Toolkit

The co-founder of TIBCO General Interface

The practice director for Next-Generation Internet at Optaros

The chairman, founder and CTO of Nexaweb

The lead security researcher for SPI Dynamics

The author of AJAX for Web Application Developers

The editor-in-chief of AJAXWorldMagazine

The chair of Oxford University’s Next-Generation Mobile Applications panel

The chief architect for Stream57

The co-founder of Emergence Capital Partners

The author of the "Micro Persuasion" weblog

The co-founder of Serendipity Technologies

The director of advanced technologies with IBM Information Integration Solutions

The architect at Brane Corporation

The coauthors of Real-World AJAX: Secrets of the Masters

AJAXWorld Conference & Expo 2007 East will be jump-started with our full one-day “AJAXWorld University Boot Camp,” personally led by Web 2.0 and AJAX guru Dion Hinchcliffe.

• "Semantic Mash-Ups" To Be Discussed at AJAXWorld Conference 2007 East
• "Next-Generation Internet" Specialist To Speak at AJAXWorld Conference & Expo 2007 East
• Creating AJAX-Powered Forms with the Dojo Toolkit