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Wick Hill And Allot Communications Plan Increased UK Sales Through Improved VAR Relationships

New Appointment at Allot Signals More Commitment to the Channel

Woking, Surrey: 10th April 2014 - The appointment of channel veteran, Graeme Verroken, at Allot Communications has signalled renewed commitment to channel relationships in the UK. Verroken, Allot's new regional VP for sales Northern Europe, has pledged to work closely with leading UK VAD Wick Hill, to provide improved value added support for Allot's UK VARs, to further build on Wick Hill and Allot's joint successful sales growth.

Allot sells mainly to fixed and mobile operators, as well as cloud and managed IT providers, with a growing emphasis on the enterprise. Allot's solutions, based on DPI (deep packet inspection) technology, provide traffic management and optimisation, policy control and charging, security and analytics, enabling operators to develop digital lifestyle services.

Ian Kilpatrick, chairman Wick Hill Group, said: "We are very pleased with Graeme Verroken's appointment and the move to further increase channel support. Allot solutions have been very successful for us. The technology is excellent, it allows service providers to maximise their revenues, and the performance is blisteringly fast. Allot's portfolio is integrated, comprehensive and scalable, providing the opportunity for VARs to upsell and grow sales to existing customers. We have already seen a healthy increase in sales over the last year, and with this strengthened commitment to the channel, sales growth will be even stronger."

Graeme Verroken commented: "Growing UK sales can be done effectively through the channel and we are committed to increasing support for our reseller partners. Wick Hill is the ideal distributor for this, given its reputation for value-add, and we look forward to working more closely with them to expand our footprint in the UK."


Allot solutions include-

Broadband Traffic Management Devices
NetEnforcer devices are purpose-built appliances for monitoring and managing data traffic on enterprise, cloud and broadband service provider networks. With full-duplex speeds ranging from 10Mbps to 8Gbps, these devices provide essential visibility, policy enforcement, and traffic steering for a wide range of networks.

Allot NetEnforcer Series are powered by Allot'sDynamic Actionable Recognition Technology (DART) engine, which identifies more OTT applications than any other product in the market, and is kept up to date via hitless web-based updates.

Allot NetEnforcer devices are fully integrated with Allot Subscriber Management Platform as well as Allot's growing portfolio of value-added service enablers.

With Allot NetEnforcer devices you can:

  • Gain full visibility of application, subscriber, device and network topology traffic
  • Control bandwidth utilization and costs, while ensuring QoE for all network users
  • Increase ARPU through service tiering and quota management (requires Allot SMP)
  • Enhance the user experience for over-the-top applications
  • Steer traffic to added-value services

Centralized Visibility and Management of all Network Traffic
Allot NetXplorer is the scalable management system for Allot devices, platforms, and value added services. It supplies vital network intelligence that enables network operators to understand how their bandwidth resources are being consumed by applications and users on the network, and to define traffic management policies that link service and performance parameters to business goals and to user expectations.The system provides centralized visibility that is accessible to multiple clients and is designed to manage widely dispersed network infrastructure.

Enhanced Network Visibility and Powerful Policy Control
Allot NetXplorer provides unsurpassed visibility for proactive troubleshooting and traffic trend analysis to assist with capacity and service planning. Real-time and long-term reporting tools provide multi-dimensional views of application traffic, subscriber traffic, value-added service traffic, mobile traffic (cell, device, roaming) and HTTP traffic. A full set of reusable service catalogs and provisioning tools make it easy to build customized Quality of Service (QoS) policies and to define online and offline charging policies (in collaboration with Allot SMP).

With Allot NetXplorer you can:

  • Obtain an accurate picture of real-time network usage
  • Gain valuable insight into usage trends
  • Create customized QoS policies and define online and offline charging policies
  • Get immediate feedback on the effects of new enforcement and charging policy
  • Identify and resolve problems quickly, automatically
  • Manage network-wide activity with fewer personnel
  • Use one GUI to manage policy across disparate access networks

Powering Solutions to Optimize and Monetize Fixed/mobile Broadband Services
Allot Service Gateway Sigma E (SG-Sigma E) integrates network intelligence, policy enforcement and revenue-generating services in a modular, carrier-class solution.

These high-performance platforms are designed for mobile, fixed and converged broadband environments with built-in readiness for 4G and IPv6-based networks. Allot Service Gateway accurately identifies subscriber traffic in real time at speeds up to 160Gbps, and acts upon that information to enforce quality of service and to steer traffic to a variety of value-added service enablers deployed within or outside the platform. Its high throughput and flexibility allow service providers to reduce operating costs and drive new revenue while delivering the personalized service and quality of experience that subscribers expect.

The platforms are engineered to AdvancedTCA standards with upgradeable chassis and re-usable blades that protect your investment. Its modular architecture provides high availability with automatic failover at both system and blade level to ensure service continuity.

Allot Service Gateway is fully integrated with Allot SMP and Allot's growing portfolio of value-added service enablers, providing a powerful and flexible service enablement environment that opens up innovative ways to optimize, personalize and monetize the customer experience that you offer.

With Allot Service Gateway you can:

  • Gain full visibility of application, subscriber, device and network topology traffic
  • Control bandwidth utilization and costs, while ensuring QoE for all network users
  • Personalize your offering with tiered and quota services (requires Allot SMP)
  • Monetize OTT services through intelligent online charging (requires Allot SMP)
  • Steer traffic to value-added services provided by Allot and/or 3rd parties
  • Support millions of users and extreme volumes of traffic

Breakthrough Business Intelligence for Data Service Providers
Allot ClearSee Analytics turns big data into meaningful business intelligence for the decision-makers in your organization.

  • Network & Operations experts gain insight from visual reports and analysis of network traffic, online activity, and unusual traffic volumes and trends, along with information regarding the causes.
  • Marketing professionals gain the ability to quantify and characterize subscriber activity to assist with customer segmentation and service planning.
  • Executive Management gains from a consolidated view of their network business provided by report dashboards that summarize the key performance indicators they want to track.

Allot ClearSee Analytics helps you:

  • Identify traffic trends and the effects they will have on network performance over time
  • Explore what-if scenarios and extrapolate future network requirements
  • Pinpoint problematic areas and better plan around them
  • Track adoption and performance of newly launched services
  • Target customers most likely to respond to new services or upgrades, thereby improving response rates and increasing customer lifetime value
  • Identify at-risk customers and develop appropriate action plans to retain them
  • Examine ARPU from a variety of perspectives including usage, device, demographics and more.

About Wick Hill
Established in 1976, value added distributor Wick Hill specialises in secure IP infrastructure solutions. The company sources and delivers best-of-breed, easy-to-use solutions through its channel partners, with a portfolio that covers security, performance, access, networking, convergence, storage and hosted solutions.

Wick Hill is part of the Wick Hill Group, based in Woking, Surrey with sister offices in Hamburg. Wick Hill is particularly focused on providing a wide range of value added support for its channel partners. This includes a strong lead generation and conversion programme, technical and consultancy support for reseller partners in every stage of the sales process, and extensive training facilities. For more information about Wick Hill, please visit or

Allot Commmications Corporate Profile
Allot Communications Ltd. (NASDAQ, TASE: ALLT) is a leading global provider of intelligent broadband solutions that put mobile, fixed and enterprise networks at the center of the digital lifestyle and workstyle. Allot's DPI-based solutions identify and leverage the business intelligence in data networks, empowering operators to analyze, protect, improve and enrich the digital lifestyle services they deliver. Allot's unique blend of innovative technology, proven know-how and collaborative approach to industry standards and partnerships enables network operators worldwide to elevate their role in the digital lifestyle ecosystem and to open the door to a wealth of new business opportunities. For more information, please visit

Forward Looking Statement
This release may contain forward-looking statements, which express the current beliefs and expectations of Company management. Such statements involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to compete successfully with other companies offering competing technologies; the loss of one or more significant customers; consolidation of, and strategic alliances by, our competitors, government regulation; lower demand for key value-added services; our ability to keep pace with advances in technology and to add new features and value-added services; managing lengthy sales cycles; operational risks associated with large projects; our dependence on third party channel partners for a material portion of our revenues; and other factors discussed under the heading "Risk Factors" in the Company's annual report on Form 20-F filed with the Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are made only as of the date hereof, and the company undertakes no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise.

Trademark Notice
Allot Communications, Allot Service Gateway Tera and Allot ClearSee Analytics are trademarks of Allot Communications. All other trademarks are the property of their respective owners.

Graeme Verroken is Allot's new Regional Vice President of Sales - Northern Europe. He is responsible for all direct and channel sales across the UK, Ireland, Netherlands, Nordics and Scandinavian countries.

Graeme is a senior channel veteran who brings a great wealth of experience at a high level to his new post at Allot. He has had many successes at pioneering, developing and growing the channel at companies such as IBM, Telcordia Technologies and Cable & Wireless. His full CV is available on LinkedIn or from Annabelle Brown.


For further press information, please contact Annabelle Brown on 01326 318212, email [email protected]. For reader queries, contact Wick Hill on 01483 227600. Web Pics of Ian Kilpatrick and Graeme Verroken are available at

Source: RealWire

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