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AJAX & REA Authors: Matthew Lobas, RealWire News Distribution, Roger Strukhoff, Kevin Benedict, Gary Kaiser

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TouchCommerce Adds Major Enhancements to Its Mobile Engagement Solution

TouchCommerce, the innovative leader in custom online engagement solutions for market leading brands, today announced a new release of its mobile chat offering. The company also announced that Total Gym Fitness, the world’s leading privately-held supplier of functional and bodyweight training equipment, is using its technology and already starting to achieve notable results with TouchCommerce’s mobile chat solution. The TouchCommerce innovative mobile chat solution delivers exceptional user experience with state-of-the-art features that power m-commerce sites for increased conversion and associated revenue.

Minimized chat with message indicator (Photo: Business Wire)

Minimized chat with message indicator (Photo: Business Wire)

"By leveraging our patented technology and award-winning analytics, we are delivering the best dedicated user experience for mobile users landing on eCommerce sites,” said Bernard Louvat, president and CEO of TouchCommerce. “Working closely with our customers, such as Total Gym, we are able to offer unique capabilities for their mobile visitors and convert their web traffic into sales.”

With the emergence of m-commerce and the rapid adoption of mobile device usage, the TouchCommerce mobile chat solution offers a dedicated experience for mobile users. TouchCommerce’s mobile engagement stands above the rest in the industry, thriving on the proven patented technology, professional services and account support teams’ trifecta. New differentiating features of this mobile chat solution include:

  • Transparent background support, which allows the user to see the site behind the chat window. This is a key user experience benefit that makes a significant impact on customer engagement in light of the smaller screen of a mobile device.
  • Fully minimizable chat window with user tracking, which enables the user to navigate throughout the site without losing the chat.
  • Minimized chat mode with a scrolling marquee that displays the most recent agent message and an incremental message indicator that displays the number of unread agent messages.

Unlike web chat on the desktop, the mobile chat features unique capabilities customized for the mobile user. These features are now implemented at TouchCommerce clients’ sites, including Total Gym, which has been seeing early stage increases in conversion via mobile chat.

"The availability of TouchCommerce’s mobile chat solution on our Total Gym site offers our chat agents unique capabilities to assist our mobile users and increase our conversion rates,” said Joe Crowley, vice president of marketing at Total Gym Fitness, LLC. "We are impressed with TouchCommerce’s ability to continually deliver innovative technology and methodologies to drive web traffic and conversions in both desktop and mobile platforms.”

TouchCommerce has been recognized by Business Intelligence Group for its innovations in mobile chat technology leading to being awarded the 2014 BIG Innovation Awards. For more information on TouchCommerce’s mobile engagement solutions, please visit www.touchcommerce.com/mobile.

About TouchCommerce

Founded in 1999, TouchCommerce delivers results for market-leading brands with innovative online engagement solutions that enhance customer experience, increase revenue and reduce support costs while using real time customer data analytics. For more information, please visit www.touchcommerce.com.

About Total Gym®

The Total Gym® is the ultimate workout machine utilizing an individual’s own bodyweight as resistance to perform more than 80 total-body functional exercises. Total Gym uniquely incorporates the use of multiple muscle groups together in all planes of movement, the most efficient way to exercise and see results. Total Gym, rooted in the physical therapy market since 1986, entered the consumer “home fitness” market in 1996 with the airing of its first television infomercial, featuring long-time user Chuck Norris and co-host Christie Brinkley, is broadcasted to 85 countries and credited with sales of over four million units worldwide. For more information, visit www.TotalGymDirect.com or call (877) TOTAL-GYM.

Connect with TouchCommerce on Twitter (@touchcommerce) and LinkedIn.

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