|By Business Wire||
|April 10, 2014 08:02 AM EDT||
Global electronic components distributor Digi-Key Corporation, the industry leader in electronic component selection, availability and delivery, has collaborated with Freescale® Semiconductor, a global leader in embedded processing solutions, to create the electronic component industry’s first distributor/supplier collaborative mobile application. In response to the ever-increasing adoption of mobile devices, Digi-Key designed this new app to enhance the user experience for Freescale customers by giving them access to all relevant product information and online ordering resources in an easy-to-use mobile format.
Tony Harris, Digi-Key Chief Marketing Officer (Photo: Business Wire).
A recent report by Forrester research entitled “Online and Mobile are Transforming B2B Commerce” makes the strongest case possible for B2B e-commerce. The study reveals that 52 percent of B2B customers are using smartphones and/or tablets to buy products and 62 percent are using tablets to do their research before buying. According to Forrester, both procurement and design engineers are accessing ecommerce websites via a variety of mediums, anticipating responsive design and expanded mobile device functionality.
“As we continue to reach new global audiences and make it as easy as possible for customers to buy our products, mobile has to be front and center,” said John Dixon, director of corporate marketing at Freescale. “We’re pleased to be working with a solid distribution market leader like Digi-Key to help us maintain momentum in our increasingly mobile world.”
The Freescale & Digi-Key ON-THE-GO!℠ application is available free of charge via the Apple iTunes store, and features valuable content, easy access to component availability information, and ecommerce functionality for all Freescale products available from Digi-Key. Key features of the application include:
- An Interactive and touch environment
- Detailed device and development tool information
- Links to myriad resources including block diagrams and training videos, as well as Digi-Key’s eewiki online community and 24/7 technical support
- A direct link to www.digikey.com to purchase Freescale product right from the app
“As one of the first to create a mobile app, Digi-Key is continually working to innovate within the mobile space,” said Tony Harris, Digi-Key CMO. “As customers shift toward doing more business on their mobile phones, tablets and other devices, demand for mobile apps is increasing. This new app literally breaks new ground as a distributor and supplier collaboration that seamlessly allows interested customers to research, compare, and purchase Freescale products, all in one place.”
Based on the success of the Freescale product, Digi-Key plans to consider additional opportunities for mobile application offerings developed in collaboration with other component manufacturers. The Freescale App is available today via the Apple iTunes store, or visit www.digikey.com/freescaleapp to download.
About Digi-Key Corporation
Digi-Key Corporation, based in Thief River Falls, Minn., is a global, full-service provider of both prototype/design and production quantities of electronic components, offering more than three million products from over 650 quality name-brand manufacturers. With over one million products in stock and an impressive selection of online resources, Digi-Key is committed to stocking the broadest range of electronic components in the industry and providing the best service possible to its customers. Additional information and access to Digi-Key’s broad product offering is available at www.digikey.com.
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