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CellPoint Mobile Releases New Ancillary Revenue Shopping Platform called mRetail™ for Airlines

-- New Airline Retail Technology Designed to Help Airlines Grow Ancillary Revenues through Passengers' Mobile Devices

LONDON, April 10, 2014 /PRNewswire/ -- CellPoint Mobile, a European provider of mobile payment enablement and transaction solutions to the retail, transportation and financial services sectors that processes more than 2.5 million transactions per day, has launched its mRetail™ Ancillary Revenue Platform designed to help airlines create and increase ancillary revenue opportunities through the mobile channel.

The mRetail™ Ancillary Revenue Platform simplifies the process of selling ancillary products from multiple providers through a single technology platform, creating a seamless branded experience through the passenger's mobile device.

As airlines struggle with disruption and fragmentation of the payment eco-system, lengthy time to market of new mobile payment technology integrations and difficulty in enabling mobile transactions across multiple touchpoints, CellPoint's mRetail™ Ancillary Shopping solution can quickly integrate within an airline's existing legacy infrastructure using the company's sophisticated translation, management and security functionality engine.

"Our mRetail™ Ancillary Shopping solution helps airlines overcome current challenges on many levels: we've reduced the time to market and TCO by up to 60% for our airline clients and provide robust management tools for their customer service teams," said Kristian Gjerding, CEO of CellPoint Mobile. "We're trying to improve the user experience and simplify the "pathway to purchase" by removing current barriers to business across digital channels, including mobile."

The mRetail™ Ancillary Shopping solution combines the key touchpoints of payments, products, communications and transaction history and audit trail for consumer engagement, and can be extended to include social selling, digital payments and eWallets. Passengers' mobile devices are transformed in to an airline-branded merchandising showroom, fully supported by mPoint™, CellPoint Mobile's cross-channel payment platform. mPoint™ supports a broad range of customer-facing payment capabilities and options, including one-click payment, stored card, split tender and stored value.

The mRetail™ Ancillary Shopping solution is part of a modular technology platform that can be rapidly deployed and is supported by end-to-end transaction monitoring for customer service and operations. The modules have been designed to help airlines and travel operators streamline their mobile communications and payment systems, including:

  • mSocial™ - A social friendly interface that enables new integration points into leading social networks. This also enables airlines to deepen their consumer insights by linking brand advocates and product experts directly into their digital commerce environments.
  • mWallet™ - Passengers can now access all services within a single branded universe, covering payments, tender, shopping, vouchers, tickets, social communications and 1-2-1 marketing offers. This new product extends CellPoint Mobile's Commerce Orchestration Platform capabilities, currently powering Airlines, Railways and Retailers with innovative eWallet, payment and self-service solutions.

For case studies or to receive information about the company's success stories with retail, transportation and financial services brands, please contact [email protected]

About CellPoint Mobile
CellPoint Mobile provides mobile payment solutions and professional services to some of the world's leading retail, transportation, financial services and travel brands. The company has offices in London, Copenhagen and Miami, and processes more than 2.5 million mobile payment transactions per day. Visit for more information.

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