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MediaShift and Panasonic Partner to Create New In-Flight WiFi Revenue Opportunities for Airlines

MediaShift, Inc. (OTCBB: MSHF), a next-generation digital advertising technology company, today announced a partnership with Panasonic Avionics, the world’s leading supplier of in-flight entertainment and communication systems, to launch a new WiFi ad platform that generates an ancillary stream of revenue for airlines and that enables brands to reach travelers while in-flight.

Panasonic is utilizing MediaShift’s patented technology to launch AdConnect, a pioneering addition to Panasonic Avionics portfolio of OneMedia Advertising Solutions. AdConnect offers a unique opportunity for airlines to generate advertising revenue throughout the entire duration of an in-flight WiFi session, even after a passenger leaves the airline portal and begins to surf the Web.

MediaShift’s Monetization Platform (MMP) is enabling Panasonic and its airline partners to generate ad revenue by introducing a variety of ad products within a user’s internet WiFi session. Selected ad campaigns will appear within any web page a passenger visits. AdConnect will capitalize on MediaShift’s technology to deliver precise and pinpointed targeting of customer segments. MediaShift’s MMP technology is currently being deployed at over 5,000 hotels in North America and many of the largest U.S. airport WiFi networks.

Through AdConnect, brands can now target and remarket to the highly-desirable in-flight travel audience throughout the entire browsing session. Brands are seamlessly integrated into a user experience through sponsorship and native advertising opportunities. Whether on a laptop, tablet, or smartphone, the AdConnect platform opens the way for premium brands to engage captive airlines passenger audiences.

“Our decision to partner with Panasonic Avionics, the leader in delivering IFEC solutions to the in-flight market was easy. We are excited to have the opportunity to integrate our patented WiFi ad platform with world-class Panasonic solutions,” said David Grant, chief executive officer of MediaShift. “The AdConnect solution powered by MediaShift offers advertisers a tremendous opportunity to reach a highly qualified audience across any device.”

“We are committed to helping our airlines partners extract maximum value from investments they’ve made in our in-flight entertainment and communications solutions. By deploying the AdConnect service, we are able to provide a more personalized experience to passengers, and generate more revenue for our customers,” said Paul Margis, president and chief executive officer of Panasonic Avionics.

AdConnect will be available to airlines that have selected Panasonic’s Global Communications Services. The technology will be available immediately for North America with other regions of the world coming online shortly thereafter.

Initial technology integration activities are limited to the ground integration efforts within Panasonic Global Communications Services, ground network infrastructure. This reduces the complexities of deploying software within the aircraft environment, and avoids the need for Acceptance Test Procedures (ATP), and supports a faster time to market for the solution.

Brands and advertising agencies interested in more information regarding AdConnect advertising opportunities can contact MediaShift.

About MediaShift

MediaShift is a next-generation digital ad tech company that monetizes WiFi networks and web publishing sites, while offering advertisers access to one of the fastest growing audience platforms targeting on-the-go consumers. Our patented ad platform is the first in the industry to monetize WiFi networks with advertising at both sign-in and in-session. Advertisers can engage our captive on-the-go audience across multiple devices, through videos, app downloads, lead capture, and other sponsored opportunities, while leveraging our proprietary first-party data to reach highly targeted customer segments. For more information, please visit www.mediashift.com.

About Panasonic Avionics Corporation

Panasonic Avionics Corporation is the world’s leading supplier of in-flight entertainment and communication systems. The company’s best-in-class solutions, supported by professional maintenance services, fully integrate with the cabin enabling airlines to deliver the ultimate travel experiences with a rich variety of entertainment choices, resulting in improved quality communication systems and solutions, reduced time-to-market and lower overall costs.

Established in 1979, Panasonic Avionics Corporation, a U.S. corporation, is a subsidiary of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. Headquartered in Lake Forest, California, with over 3,100 employees and operations in 80 locations worldwide, it serves over 200 customers worldwide and provides IFEC systems on over 3,700 aircraft. For additional information, please visit www.panasonic.aero.

Forward-Looking Statements

This press release contains statements constituting "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Exchange Act that are intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by words such as “anticipate,” “approximately,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “outlook,” “plan,” “potential,” “predict,” “seek,” “should,” “will” and “would” or the negative version of these words or other comparable or similar words. Such statements are based on our current beliefs and assumptions and are subject to risks and uncertainties that are often difficult to predict, are beyond our control, and which may cause results to differ materially from expectations. Factors that could cause our results to differ materially from those described include, but are not limited to the Factors that could cause our results to differ materially from those described include, but are not limited to the ability to successfully launch AdConnect, the pace of adoption of our technology and the effects on our business of existing and new regulatory requirements. For a discussion of the most significant risks and uncertainties associated with the Company’s business, please review our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2012. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

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