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IntelePeer Unveils New Channel Partner Program

Cloud Advantage Partner Program Boosts Incentives and Support for Indirect Sales Channel

SAN MATEO, CA -- (Marketwired) -- 04/03/14 -- IntelePeer, Inc., a leading provider of on-demand, cloud-based unified communications, today announced the Cloud Advantage Partner Program to boost support and incentives to the company's indirect sales channel partners. The new program reinforces marketing, sales and revenue opportunities for IntelePeer's global network of world-class business partners, technology alliance partners, and value-added resellers and systems integrators.

"We see tremendous growth taking place in the SIP trunking market as businesses work to gain the full value possible from their unified communications and collaboration systems, value that can only be unlocked by coupling their UC systems with SIP connections," said Jeremy Jones, vice president, Partner Programs, at IntelePeer. "Our Cloud Advantage Partner Program provides our channel partners with the tools, support and incentives to help them capitalize on this opportunity to increase their revenues."

The new program incorporates the following features to accelerate channel revenues:

  • A three-tiered partner structure that includes Silver, Gold and Platinum levels to reward partners as they grow with IntelePeer, delivering increased levels of benefits and support
  • Allocated market development funds for partners
  • A partner training and onboarding program coupled with additional support tools
  • A reorganized channel team structure to improve IntelePeer's ability to meet partners' support needs in regional territories
  • Customer and partner portals that are optimized as self-service tools to streamline deployments
  • Partner advocacy initiatives to encourage partner involvement among the IntelePeer organization and measure overall success of the program.

"IntelePeer service and support have been top-notch and are critical for quickly rolling out new deployments and for troubleshooting and resolving any issues," said Bill Vollerthum, president of Enabling Technologies Corp. "We see tremendous opportunity to boost our initial and recurring revenues through the Cloud Advantage Partner Program."

IntelePeer's Cloud Advantage Partner Program introduces new tools and education programs geared to provide partners with the necessary resources to lead with SIP services at the beginning of a deployment. The new partner training and onboarding program comprises live and online modules tailored to individual partners and topics at hand. In addition, IntelePeer will soon be launching Masterstream, a highly adopted quoting platform among channel partners, to enable partners with ability to self-quote and initiate the sales cycle.

"Channel partners are a key part of our sales strategy," said Michael Jerich, IntelePeer's chief commercial officer. "We are investing in the channel with headcount, resources, increased marketing spend and focus, as our executive team believes partners will be a key component to our success."

"The SIP market offers tremendous opportunities for growth as businesses see the value they can unlock by deploying IP connections," said Ian Kieninger, CEO, AVANT Communications. "IntelePeer excels at delivering SIP as a service, because its core focus is on delivering superior SIP connections, and its partner support and technical expertise is second to none."

To kick-off the new partner program, IntelePeer is offering the "xFactor" promotion through June 30, 2014, which pays out partners 1X, 2X or 3X the monthly recurring revenue based on the term of the customer agreement.

About IntelePeer
IntelePeer is a leading provider of on-demand, cloud-based communications services that deliver high-quality HD voice, HD video and unified communications for businesses and contact centers. IntelePeer enables unified communication and collaboration (UCC) solutions from every major vendor with its SIP services and Fluent Federation-as-a-Service, providing enterprises with a ubiquitous user experience and seamless transition to the clarity, reliability and unmatched quality of IP communications served from IntelePeer's Cloud platform. For more information visit: www.intelepeer.com.

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