IoT User Interface Authors: David Sprott, Elizabeth White, Liz McMillan, Don MacVittie, Lori MacVittie

News Feed Item

APAC Survey Asks ‘Are you ready for #GenMobile?’

On the heels of the U.S. and EMEA focused #GenMobile study, Aruba Networks (NASDAQ:ARUN) today asks businesses across the Asia Pacific region Are you ready for #GenMobile? by releasing a report that goes beyond BYOD and explores a new breed of employee that is changing the workplace as we know it.

The report, which surveyed over 5,500 respondents in the region1, reveals characteristics of the newly dubbed #GenMobile, a group of employees defined by their preference for mobility both in terms of the significance of mobility, and their approach to work. The report also includes revealing data that shows businesses’ attitude towards the emergence of this new phenomenon, allowing those organizations to sharpen their competitive edge and take full advantage of their employees’ productivity.

The majority of #GenMobile2 employees are in the early stages of their careers, have a tendency to work non-traditional work hours, and own three or more connected devices (59%). One third of them are always online (33%), whether they are working or not. #GenMobile employees are so attached to their mobile devices that 87% of them prefer to search for information via their connected devices versus traditional channels like television or newspapers.

The report reveals that, rather than acting as an aide to the workday, #GenMobile are shaping their working lives around their connected devices. With the ability to work effectively anytime, anywhere and on any device, they expect employers to implement the necessary policies and structural changes to accommodate their preferred mode of working. According to the report, more than 94% of businesses are aware of the need to increase budget to support Wi-Fi usage, so that they can better cope with the increasing connectivity demands of both employees and customers.

Regional trends that define #GenMobile in the workplace include:

  • Wi-Fi matters: Nearly 68% would prefer Wi-Fi at the expense of other connections (4G, 3G or wired), while more than half (58%) would spend at least four hours or more with their connected devices.
  • The digital-savvy generation is here: Digital means are becoming the primary source of information for the members of #GenMobile. Close to 59% would first check emails/news/weather with mobile devices in the morning, followed by 28% who would also check social media networks, while only 13% would read newspaper or watch news on TV.
  • Always-online: 34% are always online, while 68% check their smartphone more than once per hour.
  • Money alone cannot buy their loyalty: More than two-thirds (69%) would prefer to have flexible work hours than to receive a 5% cash allowance at a rigid workplace.
  • From BYOD to CYOD (Choose Your Own Device): Availability of devices is also becoming more appealing to today’s workforce than free lunches. 74% would opt for receiving a smartphone of their choice rather than free lunches from their employer.
  • Evolving business models: Enterprises are become more aware of how Wi-Fi enhances communications (42%), meets the needs of the next-generation employees (41%) and improves the user experience (34%), although improving efficiency still dominates (71%).

#GenMobile employees want to stay connected all the time, no matter where they are, and they tend to be highly productive members of the workforce. The typical #GenMobile employee abides by the “anywhere, anytime” principles of flexible working, where the office location and working hours are no longer constrained to the traditional workplace and work schedule.

Aruba Networks believes that understanding and catering to #GenMobile employees’ needs can be the key to a productive workplace. Traditionally, when deploying a technology like Wi-Fi, businesses are looking to improve efficiency (71%) and reduce cost (44%). While these are still key factors, today’s businesses are beginning to understand the value brought by mobility and enhanced Wi-Fi networks, in terms of attracting and retaining #GenMobile workers.

“We’ve seen flexible working modes and BYOD gaining popularity across demographics for some time, but this report shows that they’ve now become a way of life for those in the modern workforce,” said Gary Jackson, Vice President, Asia Pacific and Japan, Aruba Networks. “To take full advantage of the potential of this new generation of workforce, today’s technology decision makers will need to start looking for solutions that ensure levels of empowerment and productivity for this new era of GenMobile employee. This modern work force will expect high-performance, mobile access as part of their work conditions, just as they do with salary and other key benefits.”

Among the businesses that were interviewed, 94% are becoming aware of the transformation and the critical role mobility plays in preparing for #GenMobile’s entrance into the workforce. While we are in the relatively early stages of the transformation, at present almost two-thirds (62%) of businesses provide laptops or desktops to employees at work, but less than 20% provide connected devices such as tablets (19%) or smartphones (18%) to employees.

On the BYOD front, more than one-third (38%) of the #GenMobile workforce use their own devices for business applications, and only 55% of their employers set security policies to manage devices brought into the workplace. This represents a security gap that businesses should not overlook when making decisions on their Wi-Fi infrastructure.

“Aruba believes that businesses will invest more in their Wi-Fi infrastructure as they see the demands of GenMobile workers entering the workforce,” said Jackson. “It will be important for businesses to facilitate this shift to mobility without compromising traditional requirements such as security and cost efficiency.”

Highlights from the APAC findings

Japan (49.5%), China (42%) and Hong Kong (39%) respondents are among the users most attached to their connected devices as more than one-third of the respondents claimed to be always online, followed by Singapore (35%), Taiwan (31%) and Korea (29%). These numbers are in sync with the high network penetration in these economies. Less than one-fifth of respondents in Southeast Asian countries expressed similar responses, suggesting they are less attached to their devices (16% in Indonesia, 16% in Malaysia and 15% in Thailand).

The increasing demand for flexible work modes is clearly indicated in Southeast Asia, where more than 70% of the respondents declared that they would prefer flexible work modes than to have a more rigid workplace even with a cash allowance (78% in Indonesia, 76% in Malaysia, 75% in Singapore, 82% in Thailand, 75% in China and 72% in Japan).

More than half (68%) prefer to connect to the Internet on their devices via Wi-Fi, particularly in Japan (79%), China (77%) and Thailand (76%).

77% of the businesses observed at least a 25% increase in Wi-Fi usage in their organization. The majority of the respondents (90%) plan to increase their support resources to meet the expectations of Wi-Fi users within the year, again with the exception of Korea, which has only recorded slightly more than one-third (38%) of respondents expecting to do so.

The blending of work and personal device usage is best demonstrated in Indonesia (63%), Malaysia (61%) and Thailand (86%) with more than 60% of their respondents using their own devices for business applications more than half of the time. This indicates that businesses should consider their BYOD strategy to improve communications with employees in Asia, particularly in Southeast Asia. In Northern Asia including Korea (25%) and Japan (15%), people are less inclined to use their own devices for business applications.

Apart from the predominant factors like cost and efficiency, businesses in Japan are more aware of the benefits brought by Wi-Fi in terms of improving user experience (54%), while Malaysia is more concerned about enhancing communications (64%) and Singapore’s focus is on meeting the needs of the next-generation employees (54%), implying different priorities and approaches among enterprises across these countries in sharping their Wi-Fi user experience.

Businesses in China and Japan (82%) have higher security awareness. More than half (55%) of businesses have set security policies for connected devices in the workplace. By comparison, only two-fifths of businesses in Singapore (40%) and Taiwan (45%) did so.

Additional Resources

About Aruba Networks, Inc.

Aruba Networks is a leading provider of next-generation network access solutions for the mobile enterprise. The company designs and delivers Mobility-Defined Networks that empower IT departments and #GenMobile, a new generation of tech-savvy users who rely on their mobile devices for every aspect of work and personal communication. To create a mobility experience that #GenMobile and IT can rely upon, Aruba Mobility-Defined Networks™ automate infrastructure-wide performance optimization and trigger security actions that used to require manual IT intervention. The results are dramatically improved productivity and lower operational costs.

Listed on the NASDAQ and Russell 2000® Index, Aruba is based in Sunnyvale, California, and has operations throughout the Americas, Europe, Middle East, Africa and Asia Pacific regions. To learn more, visit Aruba at http://www.arubanetworks.com. For real-time news updates follow Aruba on Twitter and Facebook, and for the latest technical discussions on mobility and Aruba products visit Airheads Social at http://community.arubanetworks.com.

© 2014 Aruba Networks, Inc. Aruba Networks’ trademarks include Aruba Networks®, Aruba The Mobile Edge Company® (stylized), Aruba Mobility-Defined Networks™, Aruba Mobility Management System®, People Move Networks Must Follow®, Mobile Edge Architecture®, RFProtect®, Green Island®, ETips®, ClientMatch™, Virtual Intranet Access™, ClearPass Access Management Systems™, Aruba Instant™, ArubaOS™, xSec™, ServiceEdge™, Aruba ClearPass Access Management System™, Airmesh™, AirWave™, Aruba Central™, and [email protected] All rights reserved. All other trademarks are the property of their respective owners.

1 Research conducted in China, Hong Kong, Korea, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand

2 ‘While #GenMobile is not an age group, for the purposes of this report #GenMobile has been defined via a cross-section of the survey base that showed the highest preference for mobility at home and at work. Typically these respondents were between 18-35 years of age.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining senso...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...