|By Business Wire||
|April 2, 2014 08:01 AM EDT||
On the heels of the U.S. and EMEA focused #GenMobile study, Aruba Networks (NASDAQ:ARUN) today asks businesses across the Asia Pacific region Are you ready for #GenMobile? by releasing a report that goes beyond BYOD and explores a new breed of employee that is changing the workplace as we know it.
The report, which surveyed over 5,500 respondents in the region1, reveals characteristics of the newly dubbed #GenMobile, a group of employees defined by their preference for mobility both in terms of the significance of mobility, and their approach to work. The report also includes revealing data that shows businesses’ attitude towards the emergence of this new phenomenon, allowing those organizations to sharpen their competitive edge and take full advantage of their employees’ productivity.
The majority of #GenMobile2 employees are in the early stages of their careers, have a tendency to work non-traditional work hours, and own three or more connected devices (59%). One third of them are always online (33%), whether they are working or not. #GenMobile employees are so attached to their mobile devices that 87% of them prefer to search for information via their connected devices versus traditional channels like television or newspapers.
The report reveals that, rather than acting as an aide to the workday, #GenMobile are shaping their working lives around their connected devices. With the ability to work effectively anytime, anywhere and on any device, they expect employers to implement the necessary policies and structural changes to accommodate their preferred mode of working. According to the report, more than 94% of businesses are aware of the need to increase budget to support Wi-Fi usage, so that they can better cope with the increasing connectivity demands of both employees and customers.
Regional trends that define #GenMobile in the workplace include:
- Wi-Fi matters: Nearly 68% would prefer Wi-Fi at the expense of other connections (4G, 3G or wired), while more than half (58%) would spend at least four hours or more with their connected devices.
- The digital-savvy generation is here: Digital means are becoming the primary source of information for the members of #GenMobile. Close to 59% would first check emails/news/weather with mobile devices in the morning, followed by 28% who would also check social media networks, while only 13% would read newspaper or watch news on TV.
- Always-online: 34% are always online, while 68% check their smartphone more than once per hour.
- Money alone cannot buy their loyalty: More than two-thirds (69%) would prefer to have flexible work hours than to receive a 5% cash allowance at a rigid workplace.
- From BYOD to CYOD (Choose Your Own Device): Availability of devices is also becoming more appealing to today’s workforce than free lunches. 74% would opt for receiving a smartphone of their choice rather than free lunches from their employer.
- Evolving business models: Enterprises are become more aware of how Wi-Fi enhances communications (42%), meets the needs of the next-generation employees (41%) and improves the user experience (34%), although improving efficiency still dominates (71%).
#GenMobile employees want to stay connected all the time, no matter where they are, and they tend to be highly productive members of the workforce. The typical #GenMobile employee abides by the “anywhere, anytime” principles of flexible working, where the office location and working hours are no longer constrained to the traditional workplace and work schedule.
Aruba Networks believes that understanding and catering to #GenMobile employees’ needs can be the key to a productive workplace. Traditionally, when deploying a technology like Wi-Fi, businesses are looking to improve efficiency (71%) and reduce cost (44%). While these are still key factors, today’s businesses are beginning to understand the value brought by mobility and enhanced Wi-Fi networks, in terms of attracting and retaining #GenMobile workers.
“We’ve seen flexible working modes and BYOD gaining popularity across demographics for some time, but this report shows that they’ve now become a way of life for those in the modern workforce,” said Gary Jackson, Vice President, Asia Pacific and Japan, Aruba Networks. “To take full advantage of the potential of this new generation of workforce, today’s technology decision makers will need to start looking for solutions that ensure levels of empowerment and productivity for this new era of GenMobile employee. This modern work force will expect high-performance, mobile access as part of their work conditions, just as they do with salary and other key benefits.”
Among the businesses that were interviewed, 94% are becoming aware of the transformation and the critical role mobility plays in preparing for #GenMobile’s entrance into the workforce. While we are in the relatively early stages of the transformation, at present almost two-thirds (62%) of businesses provide laptops or desktops to employees at work, but less than 20% provide connected devices such as tablets (19%) or smartphones (18%) to employees.
On the BYOD front, more than one-third (38%) of the #GenMobile workforce use their own devices for business applications, and only 55% of their employers set security policies to manage devices brought into the workplace. This represents a security gap that businesses should not overlook when making decisions on their Wi-Fi infrastructure.
“Aruba believes that businesses will invest more in their Wi-Fi infrastructure as they see the demands of GenMobile workers entering the workforce,” said Jackson. “It will be important for businesses to facilitate this shift to mobility without compromising traditional requirements such as security and cost efficiency.”
Highlights from the APAC findings
Japan (49.5%), China (42%) and Hong Kong (39%) respondents are among the users most attached to their connected devices as more than one-third of the respondents claimed to be always online, followed by Singapore (35%), Taiwan (31%) and Korea (29%). These numbers are in sync with the high network penetration in these economies. Less than one-fifth of respondents in Southeast Asian countries expressed similar responses, suggesting they are less attached to their devices (16% in Indonesia, 16% in Malaysia and 15% in Thailand).
The increasing demand for flexible work modes is clearly indicated in Southeast Asia, where more than 70% of the respondents declared that they would prefer flexible work modes than to have a more rigid workplace even with a cash allowance (78% in Indonesia, 76% in Malaysia, 75% in Singapore, 82% in Thailand, 75% in China and 72% in Japan).
More than half (68%) prefer to connect to the Internet on their devices via Wi-Fi, particularly in Japan (79%), China (77%) and Thailand (76%).
77% of the businesses observed at least a 25% increase in Wi-Fi usage in their organization. The majority of the respondents (90%) plan to increase their support resources to meet the expectations of Wi-Fi users within the year, again with the exception of Korea, which has only recorded slightly more than one-third (38%) of respondents expecting to do so.
The blending of work and personal device usage is best demonstrated in Indonesia (63%), Malaysia (61%) and Thailand (86%) with more than 60% of their respondents using their own devices for business applications more than half of the time. This indicates that businesses should consider their BYOD strategy to improve communications with employees in Asia, particularly in Southeast Asia. In Northern Asia including Korea (25%) and Japan (15%), people are less inclined to use their own devices for business applications.
Apart from the predominant factors like cost and efficiency, businesses in Japan are more aware of the benefits brought by Wi-Fi in terms of improving user experience (54%), while Malaysia is more concerned about enhancing communications (64%) and Singapore’s focus is on meeting the needs of the next-generation employees (54%), implying different priorities and approaches among enterprises across these countries in sharping their Wi-Fi user experience.
Businesses in China and Japan (82%) have higher security awareness. More than half (55%) of businesses have set security policies for connected devices in the workplace. By comparison, only two-fifths of businesses in Singapore (40%) and Taiwan (45%) did so.
- New APAC Report: Are you ready for #GenMobile? http://page.arubanetworks.com/rs/arubanetworks/images/APAC%20Are%20you%20ready%20for%20Gen-M%20Survey%20Report%20Final.pdf
- U.S. and EMEA Report: Are you ready for #GenMobile? www.arubanetworks.com/genmobile
- The All-Wireless Workplace Designed for #GenMobile: http://www.arubanetworks.com/allwireless
- Airheads Social: http://community.arubanetworks.com/
- Social Media Channels: http://www.arubanetworks.com/company/socialmedia/
About Aruba Networks, Inc.
Aruba Networks is a leading provider of next-generation network access solutions for the mobile enterprise. The company designs and delivers Mobility-Defined Networks that empower IT departments and #GenMobile, a new generation of tech-savvy users who rely on their mobile devices for every aspect of work and personal communication. To create a mobility experience that #GenMobile and IT can rely upon, Aruba Mobility-Defined Networks™ automate infrastructure-wide performance optimization and trigger security actions that used to require manual IT intervention. The results are dramatically improved productivity and lower operational costs.
Listed on the NASDAQ and Russell 2000® Index, Aruba is based in Sunnyvale, California, and has operations throughout the Americas, Europe, Middle East, Africa and Asia Pacific regions. To learn more, visit Aruba at http://www.arubanetworks.com. For real-time news updates follow Aruba on Twitter and Facebook, and for the latest technical discussions on mobility and Aruba products visit Airheads Social at http://community.arubanetworks.com.
© 2014 Aruba Networks, Inc. Aruba Networks’ trademarks include Aruba Networks®, Aruba The Mobile Edge Company® (stylized), Aruba Mobility-Defined Networks™, Aruba Mobility Management System®, People Move Networks Must Follow®, Mobile Edge Architecture®, RFProtect®, Green Island®, ETips®, ClientMatch™, Virtual Intranet Access™, ClearPass Access Management Systems™, Aruba Instant™, ArubaOS™, xSec™, ServiceEdge™, Aruba ClearPass Access Management System™, Airmesh™, AirWave™, Aruba Central™, and [email protected] All rights reserved. All other trademarks are the property of their respective owners.
1 Research conducted in China, Hong Kong, Korea, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand
2 ‘While #GenMobile is not an age group, for the purposes of this report #GenMobile has been defined via a cross-section of the survey base that showed the highest preference for mobility at home and at work. Typically these respondents were between 18-35 years of age.
So you’ve heard how click-to-call widgets can really enhance a website’s potential for customer interaction and you want to try it out for yourself. Or you’re considering offloading pieces of your VoIP infrastructure, but want to see how that would unfold first. Where can you find this technology, that’s free and available to try out? Spotting the potential in a space where customers can experiment with these types of features, Voxbone is launching The Workshop.
Jun. 29, 2016 09:15 PM EDT Reads: 313
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Jun. 29, 2016 07:15 PM EDT Reads: 410
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Jun. 29, 2016 07:00 PM EDT Reads: 386
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jun. 29, 2016 05:30 PM EDT Reads: 1,029
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jun. 29, 2016 05:30 PM EDT Reads: 337
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors ...
Jun. 29, 2016 04:30 PM EDT Reads: 1,132
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Jun. 29, 2016 04:15 PM EDT Reads: 409
"We work in the area of Big Data analytics and Big Data analytics is a very crowded space - you have Hadoop, ETL, warehousing, visualization and there's a lot of effort trying to get these tools to talk to each other," explained Mukund Deshpande, head of the Analytics practice at Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jun. 29, 2016 04:15 PM EDT Reads: 393
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
Jun. 29, 2016 04:00 PM EDT Reads: 347
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Commvault; Dave Landa, Chief Operating Officer at kintone; William Morrish, General Manager Product Sales at Interou...
Jun. 29, 2016 03:45 PM EDT Reads: 1,033
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 29, 2016 03:00 PM EDT Reads: 347
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
Jun. 29, 2016 03:00 PM EDT Reads: 597
Dialogic has announced that ZVRS chose Dialogic® PowerMedia™ XMS software media server as part of its latest video relay and translation service offering. ZVRS uses Dialogic’s PowerMedia XMS technology to provide a robust solution that supports a broad range of legacy devices and any-to-any video capabilities with its flagship Z70 videophone. ZVRS selected Dialogic’s solution to facilitate a release of Z70 that met its stringent requirements for legacy device support (H.263 and H.264) with high...
Jun. 29, 2016 02:45 PM EDT Reads: 469
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Jun. 29, 2016 02:00 PM EDT Reads: 376
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Jun. 29, 2016 02:00 PM EDT Reads: 643
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jun. 29, 2016 01:15 PM EDT Reads: 338
You are moving to the Cloud. The question is not if, it’s when. Now that your competitors are in the cloud and lapping you, your “when” better hurry up and get here. But saying and doing are two different things. In his session at @DevOpsSummit at 18th Cloud Expo, Robert Reeves, CTO of Datical, explained how DevOps can be your onramp to the cloud. By adopting simple, platform independent DevOps strategies, you can accelerate your move to the cloud. Spoiler Alert: He also makes sure you don’t...
Jun. 29, 2016 01:00 PM EDT Reads: 1,162
Edge Hosting has announced a partnership with and the availability of CloudFlare, a web application firewall, CDN and DDoS mitigation service. “This partnership enhances Edge Hosting’s world class, perimeter layer, application (layer 7) defensive mechanism,” said Mark Houpt, Edge Hosting CISO. “The goal was to enable a new layer of customer controlled defense and compliance through the application of DDoS filters and mitigations, the web application firewall (WAF) feature and the added benefit ...
Jun. 29, 2016 12:15 PM EDT Reads: 643
Digital Initiatives create new ways of conducting business, which drive the need for increasingly advanced security and regulatory compliance challenges with exponentially more damaging consequences. In the BMC and Forbes Insights Survey in 2016, 97% of executives said they expect a rise in data breach attempts in the next 12 months. Sixty percent said operations and security teams have only a general understanding of each other’s requirements, resulting in a “SecOps gap” leaving organizations u...
Jun. 29, 2016 12:00 PM EDT Reads: 1,200
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jun. 29, 2016 12:00 PM EDT Reads: 1,216