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Machine Learning Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, Liz McMillan, Shelly Palmer

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Research and Markets: Multidevice Best Practice Guide with Case Studies from PayPal & IBM

Research and Markets (http://www.researchandmarkets.com/research/h84jk4/multidevice_best) has announced the addition of the "Multidevice Best Practice Guide" report to their offering.

This Multidevice Best Practice Guide is designed to help business-to-business marketers understand how mobile devices are changing the way brands' websites need to serve all types of devices to gain more exposure and conversion rates.

The explosion in mobile devices today, means many brands are not only struggling to keep up with how their websites can serve a range of interfaces, but also the varying behaviour of their audience.

This best practice guide looks at what multidevice optimisation is, how to analyse what range of devices your audience might be using, the implications for the growing number of screen sizes, and how you can capture audience engagement on multiple devices.

This guide will help B2B marketers forecast and plan the user journey, set objectives and align these with the overall business goals, understand different design approaches and select the one best suited to their needs, avoid common mistakes.

This guide will help you:

  • Enhance user experience: forecast and plan the user journey.
  • Set objectives: how to align your objectives with overall business goals.
  • Understand the difference between adaptive and responsive design: decide which approach is most suitable for your needs.

This guide covers:

  • Implementation: how to ensure your content is translated and displayed in an engaging format for visitors.
  • Common mistakes: barriers that multidevice optimisation presents for marketers, and how to overcome them.
  • Case studies: examples of multidevice optimisation in action from two leading B2B brands.

Key Topics Covered:

Section 1 - Introduction

1.1 What is multidevice optimisation?

1.2 How are customers interacting with your content today?

1.3 Adapt your value proposition

1.4 Measure, analyse and iterate

1.5 Summary

Section 2 - Strategy and objectives

2.1 Setting objectives

2.2 Choosing channels

2.3 Planning

2.4 An omni-channel world?

2.5 Budgeting

2.6 ROI and targets

2.7 Outsource or inhouse?

2.8 Summary

Section 3 - Implementation

3.1 Responsive web design

3.2 Adaptive web design

3.3 Mobile URLs

3.4 Content and layout structure

3.5 Navigation lists, calls-to-actions, information hierarchy

3.6 Creating an optimal view experience

3.7 Summary

Section 4 - Avoiding common mistakes

4.1 Content

4.2 Linking

4.3 User experience

4.4 Testing

4.5 Mobile optimisation myths

4.6 Summary

Section 5 - The future

5.1 Access device

5.2 Multidevice users

5.3 Screen size

5.4 Download speeds

5.5 The cloud

5.6 Responsive design approach

5.7 Summary

Section 6 - Case studies

6.1 Paypal - Helping Britain's online retailers go mobile

6.2 IBM 'Smart facts'

For more information visit http://www.researchandmarkets.com/research/h84jk4/multidevice_best

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