|By Jyoti Bansal||
|April 2, 2014 10:30 AM EDT||
Data is dumb but we can't seem to get enough of it these days. An entire industry has evolved to make sense of the massive amounts of data being generated every day. Massive data collection by itself does not guarantee the context required to solve business and IT problems... If we are smart about data, however, it will lead us in the right direction.
Today's businesses are defined by the software they run on, enabling them to innovate and create new services faster. Apple re-invented the music industry through software; Netflix changed the way we consume movies through software; grocery shopping, taxi-hire, parcel-logistics, car rental, travel booking... these are all industries that have been completely disrupted by software.
As more and more organisations depend upon the software they run on, the consumer demand for superior services, faster innovation, and improved performance continues to accelerate. As a result the software required to compete in this unforgiving market only continues to increase in its complexity.
It was only a few short years ago that when I wanted to book my family vacation, we all made the trip down to the local travel agent and sat around a desk while the agent tapped away on her green-screen searching for available flights and hotels. The process of booking our hotels has obviously changed dramatically, and so have the applications that support the process.
For example, below is a screen shot of the Business Transaction flow through a global travel site when a user makes a simple search for a hotel. All the user does is select a destination, some dates and maybe one or two preferences, but the resultant transaction kicks off more than 200 service requests before the results are returned to the user they can make their selection of preferred hotel.
This rise in application complexity often means we generate increasingly more structured and unstructured data from our applications such as log files, email, alerts, infrastructure stats, network stats etc. Close to 200 billion emails will be sent in 2014, I wonder how many of those emails are false alerts from monitoring tools?
I have been helping companies build monitoring strategies for nearly a decade, and the problem I used to regularly face was dealing with organisations that just didn't have enough data. IT departments didn't have the required information to be able to quickly diagnose and remediate problems when they occurred.
As organisations continue to have a greater dependency on the software they run on and application complexity continues to increase, there is a danger we swing the other way by collecting and storing too much data to be able to make sense of it in a timely manner. My colleague Jim Hirschauer often refers to this as the "home hoarders effect" drawing parallels with people who simply never throw anything out from their homes. The bigger the piles get the harder it is to find what you need, and at some point that pile is going to topple over.
Keep what you need
There are lots of good reasons to keep data, but "just in-case we need it" is not a good reason. It is important to think about why the data is being captured and stored and how it will help solve problems in the future. By keeping the relevant data and throwing away the clutter, you become more efficient and effective in troubleshooting and resolving problems.
But data alone isn't good enough to solve your business and IT problems. Data in and of itself is one-dimensional and dumb. Data doesn't tell you when there are problems, it doesn't tell you when business is going well, it doesn't tell you anything meaningful without some help and a lot more context. Let's explore an example to illustrate my point.
Let's say we have a couple of data points about a person. The data points are...
Heart Rate = 150 bpm
Blood Pressure = 200 over 100
Now tell me, is this person performing well? With these data points we have no idea. We need more data. The table below shows a list of some possible data points we can collect.
Notice the last attribute in the table. The activity provides us with the context we need to focus on the proper data points to figure out if the person is performing well or not. Here are some more relevant data points...
Distance Run = 100 meters
Time = 9.58s
Now can we determine if the person is performing well or not? I'm not much of a track and field aficionado so I have no idea if this is a good performance or not. I need point of comparison to determine if 9.58 seconds in the 100-meter dash is good. So here is our baseline for comparison sake...
100-Meter World Record Time = 9.69s
Well it looks like the person was performing really well. They set a world record in the 100-meter dash. All of the data points individually didn't tell us anything. We required correlation (context) and analytics (comparison to baseline) in order to turn data into information. I like to refer to this concept as creating Smart Data.
Smart Data Defined
Smart Data is actionable, intelligent, information.
Smart Data is created by performing correlation and analytics on data sets. AppDynamics correlates end user business transaction details with completion status (success, error, exception), response times, and all other data points measured at any given time. It automatically analyzes the entire data set to provide information from which to draw conclusions and take the appropriate action. This information is called Smart Data.
Being smart about your monitoring data collection allows you to isolate and resolve problems much faster, and with a much lower cost of ownership and overhead.
I have recently been working with a company to replace their legacy monitoring tool with AppDynamics. The environment they are monitoring is a good size, consisting of about 1,200 servers and their main application processes approximately 300,000 transactions per minute. They invested in a monitoring tool to help manage the performance of their applications which captured and stored all the data they could "just in-case" it was needed. Unfortunately this approach required an additional 92 servers to be provisioned for the monitoring tool itself, which consumed approximately 80TB of data storage per year. The increasing investments this customer needed to make in hardware, storage, people, and maintenance was too much to manage for them and they decided to look for a different approach.
AppDynamics "smart data" approach to analytics means this particular customer now only requires two reporting servers and the storage requirements were reduced to just 1TB per year. Collecting only the data required to make smart decisions gave them both a 98% reduction in hardware costs and more effective analytics in the process.
Adding business context
Smart data is not just about resolving problems faster though. In October last year we introduced Real-time Business Metrics and described how AppDynamics customers can use Real-time Business Metrics to extract and present business metrics directly from within their applications. These business metrics provide business context enabling customers to turn smart data into actionable information. Our customers, for example, can see the exact revenue impact of performance problems, the end user experience during an app upgrade, or the real-time impact of marketing campaigns. Smart analytics not only clearly show the business benefits of making immediate improvements, they help direct where limited resources should be invested for further business and application improvement going forward.
AppDynamics is focused on delivering actionable intelligence to sell problems for IT operations and development teams as well as business owners. To learn more about Real-time Business Metrics read here.
The post A New Breed of Actionable Analytics written by Tom Levey appeared first on Application Performance Monitoring Blog from AppDynamics.
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, provided the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” used open source attack tools that are free and available for download by anybody. Attendees learned where to find and how to operate these tools for the purpose of testing their own IT infrastructure. The...
Mar. 26, 2017 03:30 AM EDT Reads: 7,272
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Mar. 26, 2017 03:30 AM EDT Reads: 3,835
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 26, 2017 03:15 AM EDT Reads: 1,022
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Mar. 26, 2017 01:45 AM EDT Reads: 3,718
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 26, 2017 12:30 AM EDT Reads: 1,893
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Mar. 26, 2017 12:00 AM EDT Reads: 4,132
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 26, 2017 12:00 AM EDT Reads: 1,737
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
Mar. 25, 2017 10:45 PM EDT Reads: 3,649
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Mar. 25, 2017 09:45 PM EDT Reads: 3,572
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 25, 2017 08:45 PM EDT Reads: 2,797
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
Mar. 25, 2017 08:45 PM EDT Reads: 6,020
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 25, 2017 05:15 PM EDT Reads: 1,962
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle.
Mar. 25, 2017 04:00 PM EDT Reads: 2,860
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Mar. 25, 2017 03:00 PM EDT Reads: 2,744
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Mar. 25, 2017 01:45 PM EDT Reads: 3,314
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 25, 2017 01:30 PM EDT Reads: 1,751
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Mar. 25, 2017 01:15 PM EDT Reads: 2,057
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 25, 2017 12:45 PM EDT Reads: 1,910
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
Mar. 25, 2017 12:45 PM EDT Reads: 3,514
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 25, 2017 12:30 PM EDT Reads: 1,206