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UPDATE: SoftLayer, an IBM Company, Launches New Website and Streamlined Ordering Process

Intuitive Design and New Functionality Improves Complete Self-Service Customer Experience

DALLAS, TX -- (Marketwired) -- 03/26/14 -- SoftLayer, an IBM Company, unveiled a redesigned website with improved online ordering, bringing customers a more streamlined Web experience for learning about, selecting, and ordering the ideal SoftLayer infrastructure services for their cloud workloads.

With millions of visits per month, www.softlayer.com plays a significant role in the company's relationship with its customers. The website is rebuilt from the ground up, featuring improvements including an updated design, simplified organization, and new content. This transforms the online user experience from navigating the website and researching products and services to making a purchase. It makes it easier than ever to see the range of compute, storage, networking, and additional cloud services that SoftLayer offers.

The new website enables customers to easily browse bare metal servers through faceted search, configure these servers more quickly through a consolidated ordering form, save shopping carts, and review, revise, and complete their order with more control, within minutes.

"We're very excited to present this generation of our website and ordering experience," said Lance Crosby, CEO of SoftLayer. "Every day a SoftLayer customer builds something in the cloud that the world hasn't seen before. Creating the Internet's next big thing is challenging enough. Finding the cloud infrastructure you need and getting it should be easy."

Today's release also features updated names and terminology for many SoftLayer services. While the services themselves have not changed, the new language and more intuitive naming conventions will help customers better compare and contrast SoftLayer services with each other and with other services on the market. The updated naming appears on the new website, storefront, and the company's leading customer portal.

For more information on these updates, please visit www.softlayer.com.

About SoftLayer, an IBM Company
SoftLayer, an IBM Company, operates a global cloud infrastructure platform built for Internet scale. With 100,000 devices under management, 13 data centers in the United States, Asia, and Europe and a global footprint of network points of presence, SoftLayer provides Infrastructure-as-a-Service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture provides unparalleled performance and control, with a full-featured API and sophisticated automation controlling a flexible unified platform that seamlessly spans physical and virtual devices, and a worldwide network for secure, low-latency communications. For more information, please visit softlayer.com.

About IBM Cloud Computing
IBM has helped more than 30,000 clients around the world with 40,000 industry experts around cloud engagements. Today, IBM has 100+ cloud SaaS solutions, thousands of experts with deep industry knowledge helping clients transform and a network of 40 data centers worldwide. Since 2007, IBM has invested more than $7 billion in 17 acquisitions to accelerate its cloud initiatives and build a high value cloud portfolio. IBM holds 1,560 cloud patents focused on driving innovation. In fact, IBM for the 21st consecutive year topped the annual list of US patent leaders. IBM processes more the 5.5M client transactions daily through IBM's public cloud. For more information about cloud offerings from IBM, visit http://www.ibm.com/cloud.

Press Contacts:
Andre Fuochi
SoftLayer, an IBM Company
469-394-7274
Email Contact

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