Welcome!

Machine Learning Authors: Elizabeth White, Liz McMillan, Jason Bloomberg, Pat Romanski, Rajeev Kozhikkattuthodi

News Feed Item

Elemental Demonstrates the Future of Video at NAB 2014

Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today announced its plans to demonstrate new functionality of its video processing platform at the National Association of Broadcasters (NAB) annual conference and exhibition in Las Vegas, April 7-10. The company will bring a host of software-based solutions to the show that give pay TV operators, content programmers, broadcasters and enterprise customers the ability to implement flexible and scalable video architectures for both traditional broadcast and multiscreen service offerings.

Elemental will showcase the components of its video processing platform in booth SU2724. The company will highlight new features made available in its most recent software release and will also demonstrate its integration with numerous industry partners throughout the show floor, including Adobe, Accedo, aioTV, Akamai, Brightsign, Broadcom, DivX, Dolby Laboratories, DTS, Entone, GPAC Licensing, Grass Valley, Level 3, RED, STMicroelectronics, Verimatrix, ViXS and others.

Demonstration highlights include:

  • Software Release 2.4 – This major release includes continuing advancements to HEVC adaptive bitrate profiles and full frame 4K Ultra HD HEVC encoding, enhanced support for Adobe Primetime DRM, updated presets for the latest YouTube specification, MXF Op-1a compliant outputs and expanded support for ad insertion and captioning. The release also includes optimizations to the Elemental Video Engine for improved performance, enhanced ease of use, and finer encoder control via REST-XML APIs.
  • Virtualized Video Processing An end-to-end live video processing workflow will be featured in virtual deployments running on VMware and Citrix XenServer. The demonstration will include video encoding, packaging and management with live streaming to an array of PC and mobile devices.
  • Video Processing in the Cloud Elemental Cloud will be shown with a live-to-VOD application in a broadcast workflow using HEVC as a contribution format to reduce bandwidth for content sourced remotely and delivered to the cloud for processing. Adaptive bitrate outputs will be streamed to the NAB show floor with Catch-up TV capabilities. The demonstration will also feature cloud bursting scenarios, where peaks in video processing demand are automatically absorbed using elastic resources.
  • HEVC Video Processing A variety of live and file-based 4K and HEVC streaming applications will be demonstrated, including delivery of real-time Ultra HD HEVC content over the Internet in the MPEG-DASH format. Demonstrations in conjunction with industry partners will feature encoding up to 4Kp60. Because Elemental has the power to perform full frame 4K encoding, the tearing, scene change and stream synchronization issues associated with portioning and reconstructing 4K frames during the compression process are eliminated.
  • Technology Advancements – Side-by-side technology demonstrations will feature a look at H.264 vs. HEVC encoded content, 8-bit vs. 10-bit color depth and 4Kp30 vs. 4Kp60 video processing. Elemental will also show its capability to stream content in multiple formats to an array of decoder chipsets and set-top boxes.

“Elemental’s software-defined video solutions enable customers to take an infrastructure agnostic approach to implementing flexible, scalable and easily upgradable video architectures,” said Keith Wymbs, chief marketing officer for Elemental. “This advancement to our solution set allows those with large-scale video applications to deploy software across an optimal combination of dedicated and virtualized resources in both private and public data centers.”

Other activities: Elemental will host a cocktail reception in booth SU2724 on Tuesday, April 8, from 5 to 6 pm to which all NAB attendees are welcome. Over the course of the show, visitors to the Elemental booth will also have the opportunity to win a 4K Go Pro HD camera, courtesy of Elemental. In addition, Elemental will demonstrate its technology and act as the presenting sponsor at the Technology Leadership Awards Monday, April 7 at the Las Vegas Hotel & Casino. The event begins at 6:30pm in Ballroom A. Finally, Elemental is slated to participate in two panel discussions on Monday, April 7 at Connected Media World. Engaging with the Digital Customer takes place at 12:30pm and The Changing Shape of Internet Usage will be held at 3pm. To schedule a meeting with an Elemental representative at NAB, please contact us.

About Elemental

Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Elemental solutions provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 400 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit www.elementaltechnologies.com and follow @elementaltech on Twitter.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...