|By RealWire News Distribution||
|March 25, 2014 06:01 AM EDT||
New York and Salt Lake City - 24 March, 2014 Digital marketing software and services company, Searchmetrics, today announced it is a showcase sponsor of Adobe Summit, the Digital Marketing Conference. This year's event, focused on how digital marketers are becoming strategic leaders, will include demonstrations of a new beta integration of the Searchmetrics Suite and Adobe Experience Manager, Adobe's leading Web experience management solution.
The technology integration is aimed at bringing content together with search marketing insights to drive seamless, more effective, content marketing cycles and increased Return on Investment (ROI).
Relevant content is now critical to ranking highly in search results. Joint customers will benefit from the ability to optimize their content by using search analytics to pinpoint key topics, phrases and structure to include, measure key metrics such as social sharing and site traffic post-publication, then analyze performance to recommend improvements to content, all within the Adobe Experience Manager interface and workflow.
Existing Searchmetrics and Experience Manager customers will be able to access the integration through Adobe Marketing Cloud. It is currently being implemented by selected customers, including Ring Central and Helvetia Insurance Switzerland.
"The Searchmetrics integration with Adobe Experience Manager is one of the reasons why I love being a Searchmetrics customer. The value from these actionable insights will not only help us to measure our success early, but also further develop our content in targeting the right audience - ultimately leading to an ROI we can correlate to our hard work and efforts. The Searchmetrics and Adobe integration is changing the future of content marketing by providing valuable metrics and precise recommendations that no one else can," said Steven Ray Marshall, Director of Web Marketing at Ring Central.
"Creating impactful content is essential to the way we plan our strategies. Our goal is to optimize our search marketing efforts in order to attract more visitors to our site and turn them into loyal and happy customers. Well-known marketing principles apply to content marketing and big data - serving the right content in the right place at the right time, and having the right data for the right decision makers at the right time is more essential today than ever. With this integration, two powerful and trusted data sources are brought together, allowing us to do this," said Ralph Stamm, Search Marketing / Analyst Specialist at Helvetia Insurance Switzerland.
The beta integration will be shown on the Searchmetrics booth (#302) at the Adobe Marketing Summit 2014 - The Digital Marketing Conference, which is being held in Salt Lake City between 24-28 March 2014.
Designed for both agencies and enterprise customers and built on an extensive knowledge of Search Engine Optimization (SEO), the Searchmetrics SuiteTM is an innovative, interactive online marketing platform that offers a holistic consulting approach to helping companies and online agencies develop and execute, intelligent, long term digital marketing strategies.
"Increasingly Google is focusing on the context of search queries, so companies need to work hard and publish responsive, relevant content if they want to achieve high online rankings," said Marcus Tober, CTO and founder of Searchmetrics. "By integrating with Adobe we enable our customers to seamlessly incorporate search insights within the content marketing cycle, optimizing the process and delivering greater traffic to their sites."
The integration development continues the existing relationship between the two companies, with Searchmetrics a past winner of the Adobe Best Technology Partner, EMEA, award.
Searchmetrics is the pioneer and leading global provider of digital marketing software and services. It operates the Searchmetrics SuiteTM, an innovative, interactive online marketing and enterprise level Search Engine Optimization (SEO) platform for companies and online agencies. Searchmetrics offers a holistic consulting approach to helping companies and online agencies develop and execute, intelligent, long-term digital marketing strategies encompassing SEO, content and inbound marketing and social media.
The company's flagship Searchmetrics SuiteTM platform helps customers to define their individual business goals - such as increased ROI - and achieve them by delivering customized insights, forecasts, and recommendations. It provides detailed analysis and data in SEO, social media, content marketing and mobile to create a solid foundation for cross-channel digital marketing campaigns. The Searchmetrics SuiteTM allows users to shape their own online visibility and differentiate themselves from potential competitors. Through individually scalable traffic and revenue forecasts and simulations, customers can identify how and where they need to develop their online presence, take appropriate action and track their performance against their goals.
The company has offices in Berlin, London, Paris and New York and operates its SaaS software through a network of partners and an online shop. The fast-growing company currently has more than 100 employees. It is backed by the renowned venture capitalist companies Neuhaus Partners and Iris Capital. Many respected brands, such as T-Online, eBay, Siemens and TUI rely on Searchmetrics to ensure they have excellent visibility through intelligent online marketing strategies.
CloudNine PR Agency
Most companies hope for rapid growth so it's important to invest in scalable core technologies that won't demand a complete overhaul when a business goes through a growth spurt. Cloud technology enables previously difficult-to-scale solutions like phone, network infrastructure or billing systems to automatically scale based on demand. For example, with a virtual PBX service, a single-user cloud phone service can easily transition into an advanced VoIP system that supports hundreds of phones and ...
May. 22, 2015 07:00 AM EDT Reads: 2,618
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
May. 22, 2015 06:00 AM EDT Reads: 5,911
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
May. 22, 2015 06:00 AM EDT Reads: 2,151
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
May. 22, 2015 06:00 AM EDT Reads: 3,779
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use c...
May. 22, 2015 06:00 AM EDT Reads: 4,812
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
May. 22, 2015 05:45 AM EDT Reads: 6,356
“Oh, dev is dev and ops is ops, and never the twain shall meet.” With apoloies to Rudyard Kipling and all of his fans, this describes the early state of the two sides of DevOps. Yet the DevOps approach is demanded by cloud computing, as the speed, flexibility, and scalability in today's so-called “Third Platform” must not be hindered by the traditional limitations of software development and deployment. A recent report by Gartner, for example, says that 25% of Global 2000 companies will b...
May. 22, 2015 05:45 AM EDT Reads: 2,675
Big Data is amazing, it's life changing and yes it is changing how we see our world. Big Data, however, can sometimes be too big. Organizations that are not amassing massive amounts of information and feeding into their decision buckets, smaller data that feeds in from customer buying patterns, buying decisions and buying influences can be more useful when used in the right way. In their session at Big Data Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positi...
May. 22, 2015 05:30 AM EDT Reads: 2,281
JFrog on Thursday announced that it has added Docker support to Bintray, its distribution-as-a-service (DaaS) platform. When combined with JFrog’s Artifactory binary repository management system, organizations can now manage Docker images with an end-to-end solution that supports all technologies. The new version of Bintray allows organizations to create an unlimited number of private Docker repositories, and through the use of fast Akamai content delivery networks (CDNs), it decreases the dow...
May. 22, 2015 05:30 AM EDT Reads: 3,193
More organizations are embracing DevOps to realize compelling business benefits such as more frequent feature releases, increased application stability, and more productive resource utilization. However, security and compliance monitoring tools have not kept up and often represent the single largest remaining hurdle to continuous delivery. In their session at DevOps Summit, Justin Criswell, Senior Sales Engineer at Alert Logic, Ricardo Lupo, a Solution Architect with Chef, will discuss how to ...
May. 22, 2015 05:15 AM EDT Reads: 2,943
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects - scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e....
May. 22, 2015 05:00 AM EDT Reads: 3,952
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
May. 22, 2015 05:00 AM EDT Reads: 2,315
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
May. 22, 2015 05:00 AM EDT Reads: 4,258
The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for applica...
May. 22, 2015 04:30 AM EDT Reads: 2,640
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing ...
May. 22, 2015 04:30 AM EDT Reads: 3,034
The speed of product development has increased massively in the past 10 years. At the same time our formal secure development and SDL methodologies have fallen behind. This forces product developers to choose between rapid release times and security. In his session at DevOps Summit, Michael Murray, Director of Cyber Security Consulting and Assessment at GE Healthcare, examined the problems and presented some solutions for moving security into the DevOps lifecycle to ensure that we get fast AND ...
May. 22, 2015 04:15 AM EDT Reads: 4,874
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...
May. 22, 2015 04:00 AM EDT Reads: 6,242
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
May. 22, 2015 04:00 AM EDT Reads: 6,620
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
May. 22, 2015 03:45 AM EDT Reads: 6,800
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
May. 22, 2015 03:30 AM EDT Reads: 3,183