Click here to close now.

Welcome!

AJAX & REA Authors: Peter Silva, Elizabeth White, Liz McMillan, Pat Romanski, Hovhannes Avoyan

News Feed Item

New Adobe Experience Manager Accelerates Development of Digital Experiences Across Channels

Adobe Summit, the Digital Marketing Conference — Adobe (Nasdaq:ADBE) today announced a major new release of Adobe® Experience Manager, the market leader in Web experience management, including innovations for simplification of website re-platforming, dynamic asset delivery and mobile app development.

According to a survey conducted by Adobe, Digital Roadblock: Marketers Struggle to Reinvent Themselves1, marketers agree they need to reinvent themselves to succeed, and nearly three-quarters stated the top driving force behind this need for change is the expanded number of channels and platforms to reach audiences. Adobe has responded to the need for a more expedient development process for both web and mobile app marketing, delivering new capabilities through its Adobe Experience Manager solution for:

  • Sites — Touch-enabled interface simplifies the launch of web and mobile sites, and a newly imagined template approach can help reduce project time by up to 50 percent. New dashboards give marketers greater insight into the most effective content on online properties, while support for automated translation helps reach global audiences faster. Through integrations with leading commerce engines, Experience Manager provides organizations the flexibility to build rich experiences that lead to purchase on their commerce platform of choice.
  • Assets — Dynamic, interactive media experiences, including video, can now be authored and delivered across devices. Advanced video features now include the ability to add annotations and measure engagement. New workflows help streamline tasks such as photo shoots for campaign launches. Experience Manager Assets provides deeper integration with Adobe Creative Cloud, enabling Adobe’s leading digital media tools to store, sync and share assets with Adobe Marketing Cloud. Marketers can then use assets across Adobe’s digital marketing solutions, including Adobe Target, Adobe Campaign and Adobe Social, supporting the delivery of a consistent brand experience across all channels.
  • Apps — Combined with the new PhoneGap Enterprise (see separate release), Experience Manager provides the only mobile app development platform for both developers and marketers. Developers can quickly build cross-platform apps, such as for retail and financial services. Marketers can then use Experience Manager’s drag-and-drop interface to edit and add to apps, as well as push content updates from the web to apps. Marketers can also analyze app performance in real time through new, built-in integration with Adobe Analytics.
  • Communities — As brands shift focus to building communities — and loyalty — on their own online properties, Experience Manager delivers a full set of capabilities designed to support them at scale. Organizations are now empowered to easily moderate communities and help boost engagement with sentiment analysis. New machine translation provides community members the ability to select their language of choice, and helps marketers overcome communication barriers and grow brand advocates worldwide.
  • Forms — Large volumes of forms can be created, managed and made available as part of websites, mobile sites and mobile apps, with capabilities to adapt to device types and user responses. Forms can be integrated with business processes, helping government agencies, financial services organizations and others increase efficiency and improve response times.

The capabilities of Adobe Experience Manager are built on a unified platform, offering organizations the flexibility to deploy and manage digital experiences themselves or in the cloud via Adobe’s managed services.

Quotes

Aseem Chandra, vice president, Adobe Experience Manager and Adobe Target, Adobe

  • “Digital experiences have extended well beyond the PC to tablets, mobile devices, social channels, digital glass, and even wearables. Whether searching a mobile site, diving into a favorite tablet app, or participating in an online community, consumers expect brands to provide a consistent, personal experience every time. Adobe Experience Manager, as part of the industry’s most complete set of marketing solutions, is uniquely positioned to continue defining the future and helping marketers succeed every step of the way.”

Ryan Bonifacino, vice president, Digital Strategy, Alex and Ani

  • “Alex and Ani is the world’s fastest growing multichannel retailer with an intensely loyal following of customers, so the digital marketing solutions we adopt have to be versatile and best in class. Adobe Experience Manager offers strong integration with Adobe Marketing Cloud and Creative Cloud, which empowers teams to develop and deliver insight-driven digital experiences across devices with the same personalized mindset as our products themselves. This enables companies like ours to align traditional and digital marketing strategies across sales channels to support accelerated business growth.”

Sandra Van Wormer, digital marketing director, DuPont

  • “At DuPont, we are the world's leading science company focused on solving the greatest challenges in food, energy and protection. To do this successfully we must reach our customers around the world in a way that resonates with them and addresses the challenges they face. Adobe Experience Manager helps us to fulfill our strategies by enabling digital experiences that are optimized, and that can be efficiently leveraged across languages and geographies.”

Chris Hansen, associate director of Digital Design and Development for Internet Sales, Verizon Wireless

  • “A top priority for us is offering customers the best user experience on any device. With advances in Adobe Experience Manager, new products can be delivered across more devices faster. We’re impressed by the new digital asset management capabilities, which offer greater flexibility and control, enable companies to manage and deliver assets more efficiently, as well as keep coordinated on the experiences being driven by multiple teams.”

Barbara Venneman, principal and Deloitte Digital national digital marketing leader, Deloitte Consulting LLP

  • “Converging forces in the industry continue to pressure organizations to establish an integrated marketing capability to engage with an increasingly savvy, informed, and multi-faceted customer. The product advances announced today by Adobe represent a significant step forward in helping marketers to more effectively and easily deliver personalized and consistent experiences across the customer’s channel of choice and in the customer’s preferred language.”

Bob Van Beber, senior vice president and Managing Director, SapientNitro

  • "Today's always-on and digitally-savvy consumer demands a connected and personalized user experience that cuts across channels and devices. We rely on Experience Manager to give our global marketers a robust framework and tool to bring their brand experiences to life across platforms in a very effective, efficient manner. We look forward to these enhancements to support our new capabilities and provide increased value to our customers."

Helpful Links

Availability

The new Adobe Experience Manager is expected to be available on a worldwide basis by the end of May 2014.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

1Digital Roadblock: Marketers Struggle to Reinvent Themselves” Adobe, March 2014

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at 16th Cloud Expo, Haseeb Budhani, CEO and Co-founder of Soha, will share five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the frict...
SYS-CON Media announced today that John Treadway’s blog has exceeded 475,000 page views. John Treadway, Vice President at Cloud Technology Partners, has surpassed 475,000 page views on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, Microservices Journal, and several others. His blog home page at SYS-CON can be found at JohnTreadway.SYS-CON.com.
ProfitBricks has launched its new DevOps Central and REST API, along with support for three multi-cloud libraries and a Python SDK. This, combined with its already existing SOAP API and its new RESTful API, moves ProfitBricks into a position to better serve the DevOps community and provide the ability to automate cloud infrastructure in a multi-cloud world. Following this momentum, ProfitBricks has also introduced several libraries that enable developers to use their favorite language to code ...
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
SYS-CON Events announced today that Blue Box has been named “Bronze Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Blue Box delivers Private Cloud as a Service (PCaaS) to a worldwide customer base. Built on a technology platform leveraging decades of operational expertise in cloud and distributed systems, Blue Box Cloud is a managed private cloud product available in both hosted and on-prem versions. Each Blue Box ...
SYS-CON Events announced today Sematext Group, Inc., a Brooklyn-based Performance Monitoring and Log Management solution provider, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), search analytics (S...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015 at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points...
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
SYS-CON Media announced today that Blue Box as launched a popular blog feed on Cloud Computing Journal. Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Blue Box Cloud gives you unequaled agility, without the burden of designing, deploying and managing your own infrastructure. It’s the right choice when public cloud just won’t do. Blue Box Cloud is a managed Private Cloud as a Service (...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
SYS-CON Events announced today that Stratoscale, the new data center operating system, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Based in Herzeliya, Israel, Stratoscale is redefining the data center, developing a hardware-agnostic, software platform hyper-converging compute, storage and networking across the rack or data center. The self-optimizing platform automatically distributes all physical...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ...
SYS-CON Events announced today that Emcien will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Emcien’s vision is to let anyone use data to know the future. Emcien has built an automated, predictive analysis product that improves the lives of real people. Emcien allows people to automate their data analysis so they can build a better future.
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.