Welcome!

AJAX & REA Authors: Gary Kaiser, Michael Bushong, Shelly Palmer, Elizabeth White, Roger Strukhoff

News Feed Item

WPP Agrees to Acquire Majority Stake in Digital Technology Consultancy Cognifide in the UK

WPP has agreed to take a majority stake in UK digital technology consultancy Cognifide, with WPP Digital, the digital investment arm of WPP, and Wunderman, the world’s largest digital agency network, taking equal stakes.

Cognifide is a digital technology consultancy, specializing in Content Management and Digital Asset Management technology. It helps companies and brands build their capability through company-wide digital frameworks which create, manage and optimize measurable digital experiences with confidence and agility across all digital channels from web to mobile. Cognifide’s clients include Skype, Roche and Virgin Media, as well as some of the world’s leading companies from financial services, life sciences, media & entertainment, and retail. Founded in 2005, Cognifide has offices in London, Copenhagen, and Poznań, Poland.

The move bolsters WPP’s collective expertise and credentials in the marketing technology arena and affords clients of all companies the ability to more easily create, manage and deliver content over all online channels with real-time precision. Joining WPP will give Cognifide access to its global reach and full digital marketing capabilities. It will add greater value to Cognifide’s enterprise clients and provide a platform for the development of its own consulting service and technology offerings.

Among Cognifide’s many partners is Adobe. In the UK and Europe, Cognifide is Adobe’s #1 partner for its Adobe Experience Manager (AEM) platform, with more than 30% market share. Accordingly, Cognifide has an exceptional track record for on-time, on-budget sophisticated AEM platform builds to help companies create, store and distribute content online, via mobile devices and through apps. Since its founding, Cognifide has amassed an impressive number of world firsts in Adobe Marketing technology, including the:

  • First multichannel AEM-mobile implementation;
  • First integration of AEM with Test-and-Target;
  • Highest traffic global AEM implementation;
  • Integration of AEM, PhoneGap (mobile apps) and Analytics for an Adobe-centric, closed loop marketing solution

“This is great news for our clients, as it will give Cognifide genuine global reach, and hugely expanded capability through WPP’s network of digital marketing agencies in almost every territory on earth, while maintaining Cognifide’s unique service proposition. We see great opportunities for promoting and developing further our own products and IP offerings, for expanding the range and type of work we do and for taking on more complex, exciting and demanding projects that will continue to stretch and develop our people,” said Miro Walker, Cognifide CEO.

“Cognifide has unparalleled expertise in realizing the benefits of digital technology platforms in a multi-brand, multi-channel and multi-territory environment, helping to transform its enterprise clients by building their own digital capability. As a leading consulting and implementation partner for Adobe and Sitecore, Cognifide is an important strategic addition to WPP,” said Mark Read, CEO of WPP Digital.

“We look forward to working with Cognifide and delivering to our clients the benefits of our IMPACT 360 platform: personalized communications across all channels and touch-points,” said Gurval Caer, Wunderman’s chief marketing and innovation officer. “By combining Cognifide’s content management technology and expertise together with our global footprint, data assets and content production capabilities, we can equip large companies with the global platforms they need to deliver the right content to the right customer at the right time—around the world.”

Cognifide is a Sitecore Certified Solution Partner; two members of the practice have been awarded the coveted title of Sitecore Most Valuable Professional (MVP), and regularly share their expertise at Sitecore technical user groups.

About Cognifide

Cognifide is a leading digital consultancy that understands the marketer’s need for speed. We work with companies to help them execute their digital strategy with greater impact and cost-efficiency, through a combination of technology and business transformation. Founded in 2005, Cognifide has offices in the United Kingdom, Poland and Denmark with over 200 staff. Cognifide guides enterprises through transformational change to create and optimize digital experiences by putting the digital capability client-side and accelerating collaboration with external agencies.

Econsultancy ranked Cognifide at #48 on the UK’s top 100 Digital Agencies in 2013, while The Drum ranked Cognifide #1 in the Digital Census Financial Category 2013 for smaller agencies. In 2013, Cognifide was awarded “The Ace of Responsible Business” for CSR activities by the Greater Poland Chamber of Commerce and Industry.

Leading brands that choose Cognifide include: Allianz, Chivas, Direct Line Group, Euromoney, GSK, Investec, John Lewis Partnership, RBS, Shell, The Telegraph and Virgin Media. For more information: http://www.cognifide.com/

About Wunderman

Advertising Age ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel our clients’ growth. Best Buy, Citibank, Coca-Cola, Ford, Land Rover, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com.

About WPP Digital

WPP Digital is the digital arm of WPP, the global communications services company. Its remit is to act as a catalyst for change within the Group in the digital media space. Its prime goal is to champion new digital agencies and services, common technologies and new media innovations and to stimulate, support and enhance existing Group company activities in this area. Activities include identifying acquisitions/partnerships/investments, funding start-ups, establishing training programs and instigating cross-Group integration through the WPP Digital Advisory Board. For further information, please visit www.wpp.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
After a couple of false starts, cloud-based desktop solutions are picking up steam, driven by trends such as BYOD and pervasive high-speed connectivity. In his session at 15th Cloud Expo, Seth Bostock, CEO of IndependenceIT, cuts through the hype and the acronyms, and discusses the emergence of full-featured cloud workspaces that do for the desktop what cloud infrastructure did for the server. He’ll discuss VDI vs DaaS, implementation strategies and evaluation criteria.
SYS-CON Events announced today that Esri has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Esri inspires and enables people to positively impact the future through a deeper, geographic understanding of the changing world around them. For more information, visit http://www.esri.com.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
“Distrix fits into the overall cloud and IoT model around software-defined networking. There’s a broad category around software-defined networking that’s focused on data center, and we focus on the WAN,” explained Jay Friedman, President of Distrix, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
“The Internet of Things is a wave that has arrived and it’s growing really fast. The concern at Aria Systems is making sure that people understand the ramifications of their attempts to monetize whatever it is they build on the Internet of Things," explained C Brendan O’Brien, Co-founder and Chief Architect at Aria Systems, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only abo...
SYS-CON Events announced today that the Web Host Industry Review has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
SYS-CON Events announced today that Verizon has been named “Gold Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic networking and advanced communications platforms, Verizon Enterprise Solutions helps open new opportunities around the world for innovation, investment and business transformation. Visit verizonenterprise.com to learn more.
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and technology industries.