|By Business Wire||
|March 20, 2014 02:56 PM EDT||
Research and Markets (http://www.researchandmarkets.com/research/zz44jr/global_customer) has announced the addition of the "Global Customer Experience Management Market 2012-2016" report to their offering.
The analysts forecast the Global Customer Experience Management (CEM) market to grow at a CAGR of 20.79 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased number of customer touch points. The Global CEM market has also been witnessing a growing demand for mobile analytics. However, integration of multiple communication channels could pose a challenge to the growth of this market.
The key vendors dominating this market space include Adobe Systems Inc., Hewlett-Packard Co., IBM Corp., OpenText Corp., and Oracle Corp.
The other vendors mentioned in the report are Alcatel-Lucent, Amdocs Ltd., Attensity Group inc., Birst Inc., CA Technologies Inc., CDC Software, Chatterplug Inc., Cisco Systems Inc., ClickFox, Corsential ULC, Dax Technologies Corp., Egain communications Corp., Empathica Inc., iPerceptions Inc., Medallia Inc., Microsoft Corp., Riverstar Software Inc., and Webtrends Inc.
Commenting on the report, an analyst from the Enterprise Computing team said: As a result of the increasing penetration of smartphones and tablets in the global market, the traffic to websites through mobiles is increasing. There are various smartphone experience providers, such as Apple, Nokia, Blackberry, and Samsung through which a large number of people access the internet. The increasing amount of website traffic through mobile phones is driving the demand for mobile analytics. In addition, many marketers are now using smartphones in their campaigns to increase website traffic.
According to the report, one of the major drivers is the increase in the number of customer touch points. In the current business environment, the number of touch points between a customer and an organization has increased. Enterprises are analyzing various responses collected from customer interaction at these touch points. This helps enterprises assess their business condition and develop competitive strategies.
For more information visit http://www.researchandmarkets.com/research/zz44jr/global_customer
About Research and Markets
Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
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