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Hipcricket Launches New Version of AD LIFE SiteBuilder to Optimize Mobile Marketing Effectiveness

Real-Time Data Insights Helps Brands & Agencies Improve Content Personalization Across Entire Mobile Ecosystem

BELLEVUE, WA -- (Marketwired) -- 03/20/14 -- Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, has released new patented features to AD LIFE® SiteBuilder, a key product within the AD LIFE platform used to create powerful mobile websites. With the new product enhancements, brands can gather and unify data sets across all mobile touch points to personalize the user experience and increase the effectiveness of a brand's mobile marketing and advertising campaigns.

According to Cisco, global mobile data traffic grew 81 percent in 2013 and the number of mobile-connected devices will exceed the world's population in 2014. With the new version of AD LIFE SiteBuilder, brands and agencies can not only build a mobile website in a matter of hours but they can also capture a whole new set of data that allows them to provide a more personalized user experienced while ensuring full compliance with U.S. and international privacy laws.

"Understanding mobile data is integral to the overall success of any marketing or advertising campaign," said David Hostetter, chief technology officer at Hipcricket. "Collecting data in silos without any way to unify it across the mobile touch points creates a fragmented, uncontrolled customer experience. AD LIFE SiteBuilder's new features turn data into real-time, actionable insights to improve ROI and accelerate time-to-market for marketing campaigns."

The AD LIFE platform supports more than 7,000 device types and screen sizes allowing brands and agencies to easily reach their audience without additional time-consuming development work, leading to better performing campaigns and increased return on investment.

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

Important Cautions Regarding Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. Our actual results, performance, or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in our annual report on Form 10-K for the year ended February 28, 2013 and other reports filed with the U.S. Securities and Exchange Commission. The Company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

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Investor Relations Contact
Matt Glover or Michael Koehler
Liolios Group, Inc.
(949) 574-3860
[email protected]

Hipcricket Media Contact
Adam Curtis
Abel Communications
(443) 869-2197 ext.142
[email protected]

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