Welcome!

Machine Learning Authors: Ed Featherston, Corey Roth, Peter Silva, Yeshim Deniz, Automic Blog

News Feed Item

Kidrobot Turns to SLI Systems to Boost E-commerce Sales and Strengthen Brand Visibility

Retailer of Limited Edition Pop Art Toys and Accessories Fulfills Multiple Business Goals with SLI's Improvements to Its Search, SEO and Usability

SAN JOSE, Calif., March 18, 2014 /PRNewswire/ -- SLI Systems (SLI.NZ) today announced that collectible toy retailer Kidrobot (www.kidrobot.com) has quadrupled conversions and increased orders by 13% since implementing SLI Systems to improve the user experience on its e-commerce site. Kidrobot has also extended the life of its custom-built e-commerce platform with SLI's ability to integrate video and other social media content into the site.

SLI Systems Logo.

In November 2013, Kidrobot implemented several of SLI Systems' e-commerce acceleration solutions – including SLI Learning Search, SLI Rich Auto Complete and SLI Site Champion – to improve the relevance of search results, integrate social content and video into search and drive more traffic to its site. Now traffic is up and 87% of Kidrobot visitors find what they want in the first five results shown.

"From the capabilities of their technology to the helpfulness of their support, the whole package of working with SLI is a huge improvement from what we had before," said Kelsey Vendetti, e-commerce and digital marketing manager for Kidrobot. "Learning Search has created a better overall user experience, and when visitors use Rich Auto Complete, it opens their eyes to all that we have to offer – they're three to four times more likely to click on a search suggestion." 

By automatically presenting relevant products, images and other information in autocomplete results, SLI's Rich Auto Complete can help shoppers identify the preferred product as quickly as they can type in a name. SLI Learning Search continually increases the relevancy of search results by learning and improving based on users' site activities.

Making Collectible Toys Easier to Find and Buy
Kidrobot was established in 2002 as the premier creator and dealer of limited edition art toys, signature apparel and lifestyle accessories. The company has gained worldwide recognition for its collectible Labbits, paint-it-yourself MUNNYs, Futurama mini-figures and other designer art toys that are exclusive to the brand. In addition to its e-commerce site, the Boulder, CO-based Kidrobot has brick-and-mortar stores in New York, San Francisco, Los Angeles, Boulder and Las Vegas, and its products can be found at other leading retailers worldwide.

In recent years, as more people have become fans of the company's unique pop art toys and accessories, it became necessary for Kidrobot to greatly improve the online shopping experience. In early 2013, the company's e-commerce team identified four main goals for enhancing the online business: improving the site search function, integrating search with social content, boosting SEO and driving more traffic to the site. Its previous site search, which was part of its homegrown e-commerce platform, simply couldn't deliver the right results, nor was it capable of supporting the additional capabilities Kidrobot had identified.

"We give our products unique names, and it used to be that if you didn't get the spelling correct for an on-site search, you wouldn't find the product you were looking for," said Vendetti. "Visitors would search for something as simple as a t-shirt and get one result when in fact we offer over 20 t-shirt styles."

Vendetti's team turned to SLI Systems because its hosted site search solution uniquely met all of Kidrobot's business requirements, and then some. SLI also incorporates Kidrobot's videos, Instagram posts and other social media content into site search results pages. That is important for the brand given the high volume of activity on social media channels among its fans – for example, Kidrobot frequently sees more than 1,000 Likes on Instagram posts and more than 10,000 views of its YouTube videos. Such popular social content often cements a shopper's buying decision, resulting in more orders. Showing Vimeo and YouTube videos through its site search was something Kidrobot couldn't do before SLI, as its custom-built platform could not support it.

Kidrobot also benefits from SLI's automatically generated SEO landing pages for long tail keywords through its Site Champion offering. The landing pages rank highly in Google and Bing and provide high-quality SEO traffic to Kidrobot.com.

"Site Champion helps us by taking care of important SEO work that our small team wouldn't be able to do on its own," Vendetti said.

Click to Tweet: @Kidrobot Chooses @SLISystems Learning Search to integrate social media content and videos, and extend the life of its e-commerce platform. http://ctt.ec/ATob0

About SLI Systems
SLI Systems (SLI.NZ) provides leading SaaS solutions that help online shoppers connect to the products they are most likely to buy, directly driving increased sales and higher customer satisfaction for online retailers. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI Systems is the most chosen SaaS- based site search provider to Internet Retailer Top 1,000 retailers. The company's patented technology continuously learns from the behavior of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI Systems operates on five continents. For more information, visit: www.sli-systems.com.

FOR MORE INFORMATION:
Nancy MacGregor Hill
RealTime Communications
510-733-6228
[email protected]
www.twitter.com/nmhill / www.twitter.com/slisystems 

Logo - http://photos.prnewswire.com/prnh/20121127/MM19509LOGO

SOURCE SLI Systems

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...