Welcome!

Machine Learning Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, AppNeta Blog, Automic Blog

News Feed Item

Kidrobot Turns to SLI Systems to Boost E-commerce Sales and Strengthen Brand Visibility

Retailer of Limited Edition Pop Art Toys and Accessories Fulfills Multiple Business Goals with SLI's Improvements to Its Search, SEO and Usability

SAN JOSE, Calif., March 18, 2014 /PRNewswire/ -- SLI Systems (SLI.NZ) today announced that collectible toy retailer Kidrobot (www.kidrobot.com) has quadrupled conversions and increased orders by 13% since implementing SLI Systems to improve the user experience on its e-commerce site. Kidrobot has also extended the life of its custom-built e-commerce platform with SLI's ability to integrate video and other social media content into the site.

SLI Systems Logo.

In November 2013, Kidrobot implemented several of SLI Systems' e-commerce acceleration solutions – including SLI Learning Search, SLI Rich Auto Complete and SLI Site Champion – to improve the relevance of search results, integrate social content and video into search and drive more traffic to its site. Now traffic is up and 87% of Kidrobot visitors find what they want in the first five results shown.

"From the capabilities of their technology to the helpfulness of their support, the whole package of working with SLI is a huge improvement from what we had before," said Kelsey Vendetti, e-commerce and digital marketing manager for Kidrobot. "Learning Search has created a better overall user experience, and when visitors use Rich Auto Complete, it opens their eyes to all that we have to offer – they're three to four times more likely to click on a search suggestion." 

By automatically presenting relevant products, images and other information in autocomplete results, SLI's Rich Auto Complete can help shoppers identify the preferred product as quickly as they can type in a name. SLI Learning Search continually increases the relevancy of search results by learning and improving based on users' site activities.

Making Collectible Toys Easier to Find and Buy
Kidrobot was established in 2002 as the premier creator and dealer of limited edition art toys, signature apparel and lifestyle accessories. The company has gained worldwide recognition for its collectible Labbits, paint-it-yourself MUNNYs, Futurama mini-figures and other designer art toys that are exclusive to the brand. In addition to its e-commerce site, the Boulder, CO-based Kidrobot has brick-and-mortar stores in New York, San Francisco, Los Angeles, Boulder and Las Vegas, and its products can be found at other leading retailers worldwide.

In recent years, as more people have become fans of the company's unique pop art toys and accessories, it became necessary for Kidrobot to greatly improve the online shopping experience. In early 2013, the company's e-commerce team identified four main goals for enhancing the online business: improving the site search function, integrating search with social content, boosting SEO and driving more traffic to the site. Its previous site search, which was part of its homegrown e-commerce platform, simply couldn't deliver the right results, nor was it capable of supporting the additional capabilities Kidrobot had identified.

"We give our products unique names, and it used to be that if you didn't get the spelling correct for an on-site search, you wouldn't find the product you were looking for," said Vendetti. "Visitors would search for something as simple as a t-shirt and get one result when in fact we offer over 20 t-shirt styles."

Vendetti's team turned to SLI Systems because its hosted site search solution uniquely met all of Kidrobot's business requirements, and then some. SLI also incorporates Kidrobot's videos, Instagram posts and other social media content into site search results pages. That is important for the brand given the high volume of activity on social media channels among its fans – for example, Kidrobot frequently sees more than 1,000 Likes on Instagram posts and more than 10,000 views of its YouTube videos. Such popular social content often cements a shopper's buying decision, resulting in more orders. Showing Vimeo and YouTube videos through its site search was something Kidrobot couldn't do before SLI, as its custom-built platform could not support it.

Kidrobot also benefits from SLI's automatically generated SEO landing pages for long tail keywords through its Site Champion offering. The landing pages rank highly in Google and Bing and provide high-quality SEO traffic to Kidrobot.com.

"Site Champion helps us by taking care of important SEO work that our small team wouldn't be able to do on its own," Vendetti said.

Click to Tweet: @Kidrobot Chooses @SLISystems Learning Search to integrate social media content and videos, and extend the life of its e-commerce platform. http://ctt.ec/ATob0

About SLI Systems
SLI Systems (SLI.NZ) provides leading SaaS solutions that help online shoppers connect to the products they are most likely to buy, directly driving increased sales and higher customer satisfaction for online retailers. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI Systems is the most chosen SaaS- based site search provider to Internet Retailer Top 1,000 retailers. The company's patented technology continuously learns from the behavior of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI Systems operates on five continents. For more information, visit: www.sli-systems.com.

FOR MORE INFORMATION:
Nancy MacGregor Hill
RealTime Communications
510-733-6228
[email protected]
www.twitter.com/nmhill / www.twitter.com/slisystems 

Logo - http://photos.prnewswire.com/prnh/20121127/MM19509LOGO

SOURCE SLI Systems

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to m...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and atten...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...