Welcome!

IoT User Interface Authors: Pat Romanski, Liz McMillan, Elizabeth White, AppDynamics Blog, Yakov Fain

News Feed Item

Altimeter Group Launches Social Data Intelligence Roadmap

Research and Consulting Firm Empowers Companies to Turn Social Data Into Actionable Intelligence

SAN MATEO, CA -- (Marketwired) -- 03/18/14 -- Altimeter Group, a research and consulting firm that helps companies understand and act on technology disruption, today announced a new service offering, the Social Data Intelligence (SDI) Roadmap. The SDI Roadmap is designed for enterprises that use, or plan to use, social and digital data for performance optimization and business decision-making. The SDI Roadmap is built on a maturity model, authored by Altimeter Group, which is based upon detailed interviews with enterprise social data users and technology developers. The model proposes a holistic view of social data use across the enterprise and lays out a set of criteria for organizational maturity.

Altimeter Group's research shows that the typical enterprise-class company owns some 131 social media accounts, spread across as many as 13 departments. "We developed the SDI Roadmap because social data has become business-critical for the enterprise," said Susan Etlinger, Industry Analyst, Altimeter Group. "At the same time, social data lacks standards and is typically separate from other critical business data such as Customer Relationship Management (CRM) systems, Business Intelligence (BI) and market research, leading to partially informed decisions, internal discord, missed opportunities and risk."

The SDI Roadmap includes a comprehensive company-wide audit that covers 35 aspects of internal readiness for social data intelligence within six major categories, including scope, strategy, context, governance, metrics and data.

Following the audit phase of the SDI Roadmap, Altimeter Group provides clients with its findings in the form of a Social Data Intelligence scorecard -- an executive dashboard -- delivering a "health score" for each of the six categories being measured. In addition, the accompanying social data maturity map provides a view into an organization's relative level of maturity in incorporating social data across the enterprise. At the conclusion of the eight to 12-week engagement, Altimeter Group delivers a series of pragmatic recommendations, mapped to scorecard findings, which give actionable steps to identify opportunities and risk, improve business performance, and leverage social data for competitive advantage.

"Demand for social media insights is growing fast at Adobe, and as a result, our measurement initiatives have grown to match that demand," commented Maria Saltz, Senior Manager of Social Media Analytics for Adobe. "We are scaling our measurement of social media's contribution to business value across key business functions globally. This requires a clear understanding of which aspects of social measurement are most important. After working with Altimeter Group on the SDI Roadmap, Adobe has a more comprehensive view of how to prioritize social data efforts to quickly scale delivery of social insights across the organization. This knowledge has helped us create a clear roadmap for implementing social measurement governance strategy and establish management priorities that will drive our business forward."

Based on Altimeter Group's own research, the SDI Roadmap offering is available immediately. Research related to the offering, including "Social Data Intelligence: Integrating Social and Enterprise Data for Competitive Advantage," by Susan Etlinger, can be downloaded for free under Altimeter Group's open research model.

About Altimeter Group
Founded in 2008 by Charlene Li, Altimeter Group is a research and consulting firm that helps companies understand and act on digital transformation. Distinguished by a research-based approach, a holistic view, and the experience of its team, Altimeter Group shares its independent and open research via reports, webinars, speeches, and more. Altimeter Group also offers advisory services to business leaders who wish to explore the specific implications of digital transformation, and has more than 100 active clients, including leading technology solution providers and Fortune 500 companies. Named by Fast Company as one of the "Five Most Creative Small Businesses," the firm is headquartered at "The Hangar" in San Mateo, Calif., with offices on the East Coast. For more information, visit http://www.altimetergroup.com.

MEDIA CONTACT:
Jessica Groopman
Altimeter Group
Phone: 650-212-2282
press [at] altimetergroup [dot] com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
SaaS companies can greatly expand revenue potential by pushing beyond their own borders. The challenge is how to do this without degrading service quality. In his session at 18th Cloud Expo, Adam Rogers, Managing Director at Anexia, discussed how IaaS providers with a global presence and both virtual and dedicated infrastructure can help companies expand their service footprint with low “go-to-market” costs.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors ...
Digital Initiatives create new ways of conducting business, which drive the need for increasingly advanced security and regulatory compliance challenges with exponentially more damaging consequences. In the BMC and Forbes Insights Survey in 2016, 97% of executives said they expect a rise in data breach attempts in the next 12 months. Sixty percent said operations and security teams have only a general understanding of each other’s requirements, resulting in a “SecOps gap” leaving organizations u...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection. In his session at 18th Cloud Expo, Bradley Holt, a Developer Advocate with IBM Cloud Data Services, discussed...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
"SpeedyCloud's specialty lies in providing cloud services - we provide IaaS for Internet and enterprises companies," explained Hao Yu, CEO and co-founder of SpeedyCloud, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....