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Altimeter Group Launches Social Data Intelligence Roadmap

Research and Consulting Firm Empowers Companies to Turn Social Data Into Actionable Intelligence

SAN MATEO, CA -- (Marketwired) -- 03/18/14 -- Altimeter Group, a research and consulting firm that helps companies understand and act on technology disruption, today announced a new service offering, the Social Data Intelligence (SDI) Roadmap. The SDI Roadmap is designed for enterprises that use, or plan to use, social and digital data for performance optimization and business decision-making. The SDI Roadmap is built on a maturity model, authored by Altimeter Group, which is based upon detailed interviews with enterprise social data users and technology developers. The model proposes a holistic view of social data use across the enterprise and lays out a set of criteria for organizational maturity.

Altimeter Group's research shows that the typical enterprise-class company owns some 131 social media accounts, spread across as many as 13 departments. "We developed the SDI Roadmap because social data has become business-critical for the enterprise," said Susan Etlinger, Industry Analyst, Altimeter Group. "At the same time, social data lacks standards and is typically separate from other critical business data such as Customer Relationship Management (CRM) systems, Business Intelligence (BI) and market research, leading to partially informed decisions, internal discord, missed opportunities and risk."

The SDI Roadmap includes a comprehensive company-wide audit that covers 35 aspects of internal readiness for social data intelligence within six major categories, including scope, strategy, context, governance, metrics and data.

Following the audit phase of the SDI Roadmap, Altimeter Group provides clients with its findings in the form of a Social Data Intelligence scorecard -- an executive dashboard -- delivering a "health score" for each of the six categories being measured. In addition, the accompanying social data maturity map provides a view into an organization's relative level of maturity in incorporating social data across the enterprise. At the conclusion of the eight to 12-week engagement, Altimeter Group delivers a series of pragmatic recommendations, mapped to scorecard findings, which give actionable steps to identify opportunities and risk, improve business performance, and leverage social data for competitive advantage.

"Demand for social media insights is growing fast at Adobe, and as a result, our measurement initiatives have grown to match that demand," commented Maria Saltz, Senior Manager of Social Media Analytics for Adobe. "We are scaling our measurement of social media's contribution to business value across key business functions globally. This requires a clear understanding of which aspects of social measurement are most important. After working with Altimeter Group on the SDI Roadmap, Adobe has a more comprehensive view of how to prioritize social data efforts to quickly scale delivery of social insights across the organization. This knowledge has helped us create a clear roadmap for implementing social measurement governance strategy and establish management priorities that will drive our business forward."

Based on Altimeter Group's own research, the SDI Roadmap offering is available immediately. Research related to the offering, including "Social Data Intelligence: Integrating Social and Enterprise Data for Competitive Advantage," by Susan Etlinger, can be downloaded for free under Altimeter Group's open research model.

About Altimeter Group
Founded in 2008 by Charlene Li, Altimeter Group is a research and consulting firm that helps companies understand and act on digital transformation. Distinguished by a research-based approach, a holistic view, and the experience of its team, Altimeter Group shares its independent and open research via reports, webinars, speeches, and more. Altimeter Group also offers advisory services to business leaders who wish to explore the specific implications of digital transformation, and has more than 100 active clients, including leading technology solution providers and Fortune 500 companies. Named by Fast Company as one of the "Five Most Creative Small Businesses," the firm is headquartered at "The Hangar" in San Mateo, Calif., with offices on the East Coast. For more information, visit http://www.altimetergroup.com.

Jessica Groopman
Altimeter Group
Phone: 650-212-2282
press [at] altimetergroup [dot] com

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