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Adaptive Media Announces Nick Lynch as Vice President of Content Syndication

Experienced Digital Advertising Executive Will Focus on Native Content Syndication, Optimization and Monetization for Publishers and Content Developers

IRVINE, CA -- (Marketwired) -- 03/13/14 -- Multi-channel audience and content monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, announced today the appointment of Nick Lynch as VP of Content Syndication.

Lynch brings to Adaptive Media more than a decade of experience with cutting-edge technology in the digital advertising space. He has deep experience in ad operations, specifically around algorithmic decision making, programmatic and Real-Time Bidding (RTB) executions and native ad solutions. Prior to joining Adaptive Media, Lynch served as Senior Director of Media for Adconion Direct, VP of Platforms for engage:BDR, Senior Partner Manager for Fox Interactive Media and Senior Account Executive for Spot Runner. He has also been an Advisor for OakReach, where he helped guide native ad serving, optimization and comprehensive content initiatives.

"Nick is an individual who has experienced tremendous success in digital advertising," said Adaptive Media CEO Qayed Shareef. "His innovative thinking will help us continue to distance ourselves from the competition, and his focus on content solutions will maximize our partners' opportunities within our proprietary platform."

Lynch's relevant experiences and successes will serve him well as he builds out a native video content syndication platform for Adaptive Media. This will blend seamlessly with the company's focus on monetization through the use of machine-learned content recommendations and ad optimization.

"I couldn't be happier to join Adaptive Media at such an exciting time," said Lynch. "The company's growth trajectory, and what we are doing in the digital advertising industry right now, is very impressive. I look forward to bringing my experience to the company and working alongside the well-respected team in place."

ABOUT ADAPTIVE MEDIA

Adaptive Media is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.

Safe Harbor Statement:

This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.

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