Click here to close now.

Welcome!

IoT User Interface Authors: Liz McMillan, Lori MacVittie, Frank McCourt, Sematext Blog, Hovhannes Avoyan

News Feed Item

Tencent SY Lau Dialogues with Mr. Philip Kotler, the Father of Modern Marketing

China Practices Meet Western Marketing Wisdom

BEIJING, March 13, 2014 /PRNewswire/ -- Tencent, a leading provider of comprehensive Internet services in China, recently hosted the MINDSTORM forum on Managing the New Marketing in Beijing. Mr. SY Lau, president of Online Media Group and senior executive vice president of Tencent, led the discussion along with Mr. Philip Kotler, known as the father of modern marketing and a key force behind Marketing 3.0. The participants included over 100 marketing elites from local Chinese and multinational companies as well as media.

Tencent SY Lau Dialogues with Mr. Philip Kotler on Managing the New Marketing

The forum urges all marketers to be prepared for the opportunities and challenges brought by new media and technology, and re-defines marketing's value to brands in the era of the Internet. SY Lau iterated that the core of marketing is to create demand in the marketplace based on comprehensive understanding of consumer behavior, and to fulfill customers' needs by providing a superior product. Marketers in China must take the lead to build a bridge between marketing investments and business decision making. Mr. Kotler emphasized that marketing has to evolve, and the enterprise must shift toward more customer-led strategies if it is to last.

Marketing Will Never Die

"The rise of the Internet and big data makes old ways of doing marketing obsolete. Big data makes traditional research ineffective, and the rise of social media has fragmented consumer segmentation. The long-tail market has overturned the 20/80 rules," said SY Lau.

However, Mr. Kotler said the conclusion that "Marketing is dead" is overblown and that organizations need to adopt marketing strategies that match their new environment.

Mr. Kotler continued, "Consumers today are becoming increasingly empowered, and are playing a more active role in influencing consumption behavior within the community. The ignorance of consumer needs causes failure for many companies. CMOs will no longer stick to old traditions and will become more digital-savvy in the coming years."

Best Practices for Building A Marketing-Centric Organization

Being a link between consumer and media platforms, marketing is in the best position to detect business opportunities. Mr. Kotler emphasized, "In addition to its traditional role, marketers must do a good job in integrating media resources and enhancing digital marketing strategic planning. CEOs will view their marketing department as a front-end resource in allocating internal resources and understanding market trends."

SY Lau resonated Mr. Kotler's insights: "The rise of digital media further elevates the significance of marketing. The duty and mission of providing an enlightening user experience extends to everyone, from CEO to employee. Upholding the user experience is indeed the first call of duty for every Tencent employee. "

Marketing 3.0 Calls for "Shifting toward Humanism"

Mr. Lau fully agrees with Mr. Kotler that a company should take on corporate social responsibility and proliferate humanism. He encourages companies operating in China to have the courage to stand for something more in the eyes of their consumers.

Tencent, Lau said, is an Internet company that brings people together. Because of its wider range of product categories, from games, to media, to Internet finance, to eCommerce services, Tencent hopes it can inspire and empower a new generation of Chinese people to utilize the power of the Internet in a positive manner, to unleash their imagination, to unleash their productivity, and finally to realize their dreams.

Five Best Practices for Chinese Marketers

Based on shared understanding with Mr. Kotler on the tasks of the CMO (http://www.bainbridge.com.au/blog/philipkotlerdiscussesmarketing), SY Lau suggested these five best practices for Chinese enterprises to build marketing-centric organizations:

  • Look beyond the scope and duty of the marketing department
  • Measure the business value created by marketing over time
  • Consistently uncover actionable consumer insights
  • Embrace digital capabilities to unleash the power of big data in a way that results in more product innovation and escalations in business values
  • Regain consumer trust by returning to an integrity-based marketing culture.

"It was a rare opportunity to hear two marketing pioneers, Philip Kotler and SY Lau, lay forth their vision of marketing in the digital age. We in the MINDSTORM audience came away with fresh insights and ideas for making our businesses more marketing-centric, and therefore more successful," said Kaize Ma, marketing and consumer communications director, Great China Area, Nestle

Photo - http://photos.prnewswire.com/prnh/20140312/CN82636

SOURCE Tencent

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
"AgilData is the next generation of dbShards. It just adds a whole bunch more functionality to improve the developer experience," noted Dan Lynn, CEO of AgilData, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
"A lot of the enterprises that have been using our systems for many years are reaching out to the cloud - the public cloud, the private cloud and hybrid," stated Reuven Harrison, CTO and Co-Founder of Tufin, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achi...
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...