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Mobile Commerce News Weekly – Week of March 2, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
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Also read Mobile Cyber Security News Weekly
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EBay India has launched a new initiative that seeks to further promote mobile commerce throughout India.  The new initiative is called “[email protected]” and is meant to encourage consumers to shop in the evening.  Read Original Content

Twelve months ago mobile commerce or m-commerce was a minor revenue-generating side of the business. Today it makes up nearly 30 percent of the revenues enjoyed by e-commerce companies and one that's seeing more and more investment pouring in.  Read Original Content

MasterCard has announced its MasterPass mobile payments wallet will be available for making in-app purchases as well as the already existent option for merchants to embed the transaction type into their e- and m-commerce websites.  Read Original Content

Catavolt is the most secure way to rapidly build mobile apps that work with all enterprise systems and all mobile devices. IT departments rest easy with Catavolt’s industry-leading “No Data at Rest” security platform, and a no-coding app creation approach that efficiently addresses the backlog of business requests for mobile apps. Business users receive apps that are custom-tailored to their business process, and a high-performance, native user experience that fully utilizes the devices they carry today. This newsletter is sponsored in part by Catavolt.

According to a study by e-commerce marketing solution provider Custora, the proportion of e-commerce site visits from smartphones and tablets surged from 25 percent in the 2012 holiday season to 40 percent in the same period in 2013.  Read Original Content

Results from a Fits.me mobile commerce survey showed that among the respondents, 85 percent had used a desktop or a laptop computer to complete their most recent purchase online. Eleven percent had used a tablet, while online four percent had used a smartphone, and a mere one percent used one of shop’s in-store kiosks for completing their most recent online order. Read Original Content
Many participants in a new PwC U.S. Retail & Consumer survey find mobile screens too small and retailers’ m-commerce sites too clunky. They prefer to navigate e-commerce on their own rather than put up with less than ideal offerings from their favorite stores.  Read Original Content

More people plan to conduct mobile commerce transactions this year than they did last year, finds mobile advertising company InMobi. Eighty-three percent of survey respondents worldwide, a 15 percent increase from 2013, plan to conduct mobile commerce in the next year.  Read Original Content

A survey conducted by Fits.me found that while 30 percent of clothing purchases made via safe shopping online originated from smartphones and tablets, this is actually representative of just 15 percent of the British population.  Read Original Content

OpenTable, which allows diners to reserve tables via a computer or mobile app, seats 14 million diners a month across more than 31,000 restaurants. Now the company is hoping to once again transform the restaurant industry by giving customers the ability to pay for their meals with their phones.  Read Original Content

New Media Insight Group, Inc., has introduced a mobile payment solution, CloudPay, that is revolutionizing the mobile payments industry.  CloudPay reduces merchant transaction fees by as much as 80 percent by accepting payments on any smartphone or WiFi-enabled device.  Read Original Content

Standard Bank has seen the number of payments to mobile wallets in Kenya increase by 300 percent in 2013 with both Kenya and Nigeria leading other African nations in terms of the adoption of mobile payment technology.  Read Original Content

Visa and MasterCard are trying to make mobile payments a lot more accessible as they both announce support for a new way to pay over NFC. The new process is called Host Card Emulation, and it's supported by both Android KitKat and BlackBerry 10.  Read Original Content

OTP Bank Hungary has become the first European bank to launch a digital wallet with an integrated MasterPass application programing interface, according to announcements from MasterCard and app developer Cellum.  Read Original Content

OpenX Technologies recently unveiled Native O|X, “the first global, Real-Time Bidding exchange specifically for mobile-first native ads.”  The exchange enables all app developers and publishers to apply the full power and scale of programmatic buying to native in-stream ad formats.  Read Original Content

Gemalto , the world leader in digital security, has published a new survey that reveals the willingness of respondents to engage with mobile marketing  The research shows Dubai residents are particularly receptive to targeted campaigns.  Read Original Content

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*************************************************************
Kevin Benedict
Senior Analyst, Digital Transformation Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

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