Welcome!

Machine Learning Authors: Yeshim Deniz, Zakia Bouachraoui, Pat Romanski, Elizabeth White, Liz McMillan

Blog Feed Post

Meet Smaato and IQzone at Mobile World Congress 2014

Mobile World Congress, Barcelona, Spain - February 24, 2014 - Smaato, the leading global mobile real-time bidding ad exchange (SMX) and Supply Side Platform, and IQzone, a technology company specializing in post app mobile advertising solutions will showcase their latest global mobile advertising solutions at Mobile World Congress (MCW) 2014. Partnering last year, IQzone and Smaato will be combining forces yet again to demonstrate their plug-and-play Postitial® mobile advertising offering for Android, which aims to enhance the user experience and improve monetization and eCPMs for publishers.

Mobile Real Time Bidding (RTB) and new ad formats are on the rise:
Smaato's recently published H2 2013 Mobile RTB Report demonstrates the continued growth of mobile RTB. Throughout last year, SMX saw an aggregate RTB performance increase of 466%. This rapid growth encourages the development of more innovative technology and advanced ad formats. With the shift from standard banners towards more engaging ad formats, IQzone's Postitial® is helping publishers adapt by providing them with full-page interstitials, rich media and video.

"Partnering with IQzone allows us to offer our Android publishers and developers an advanced, successful technology that enables them to more effectively monetize apps," said Georg Fiegen, Smaato's COO. "We recognize a clear market demand for innovative technology solutions and are excited to be among the first to offer our publishers this inventive solution."

"In order to increase revenue app, developers need higher eCPMs, and to achieve higher eCPMs, they need increased CTRs. However, with higher CTRs comes a higher level of users leaving their app session when they may have naturally continued to use it," said John Kuolt, co-founder of IQzone Inc. "We launched Postitial to solve this problem for publishers without impacting user experience. In fact, the adoption rate of Postitial has been phenomenal, with a 760% growth in Q4 alone."

Located in the App Planet, Hall 8.1, #8.1E61 at MWC, Smaato and IQzone will exhibit their latest global mobile advertising solutions.

About Smaato
Smaato is the leading global mobile RTB ad exchange (SMX) helping mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer and leader, Smaato operates the leading mobile RTB ad exchange and Supply Side Platform across 76,000+ mobile app developers and mobile publishers. On demand side Smaato globally connects 90+ Ad Networks and 100+ DSPs.

Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2013, 2012 & 2011) and was named a "company to watch in 2010″ by Financial Analyst Company GP Bullhound.

Smaato's global headquarters are in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. Smaato's European office is in Hamburg, Germany and the APAC office is in Singapore.

About IQzone
IQzone is a privately held mobile ad technology company, currently partnering with mobile ad networks, publishers, and exchanges to deliver the Postitial ad slot on Android phones and tablets globally. The company, headquartered in Scottsdale, AZ with offices in San Francisco and London, is proud to have its technology integrated with premier exchange partner SDKs, including Smaato, Amobee, AdMarvel, and Massive Impact. For a full list of partners click here http://iqzone.com.

Smaato Media Contact
North America
onechocolate
Angela Fife
(415) 989-9803
[email protected]

EMEA
Smaato Inc
Katharina Tadema
+49 (40) 3480 949 35
[email protected]

APAC
PRecious Communications
Lars Voedisch
Phone +65- 91702470
[email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

CloudEXPO Stories
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or personal computing needs.
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by researching target group and involving users in the designing process.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to advisory roles at startups. He has worked extensively on monetization, SAAS, IoT, ecosystems, partnerships and accelerating growth in new business initiatives.
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like "How is my application doing" but no idea how to get a proper answer.
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed by some of the world's largest financial institutions. The company develops and applies innovative machine-learning technologies to big data to predict financial, economic, and world events. The team is a group of passionate technologists, mathematicians, data scientists and programmers in Silicon Valley with over 100 patents to their names. Big Data Federation was incorporated in 2015 and is ...