Click here to close now.




















Welcome!

IoT User Interface Authors: Elizabeth White, Liz McMillan, Jim Kaskade, Pat Romanski, Dana Gardner

News Feed Item

Dailybreak Media Adds Pinterest Amplification to Social Engagement Arsenal

Proven Platform Chosen by Southwest Media Group to Power Latest Campaign

BOSTON, MA -- (Marketwired) -- 02/20/14 -- Dailybreak Media, the native engagement platform designed to drive brand participation and consumer action at scale, now offers Pinterest integration in its arsenal of social engagement solutions aimed at amplifying engagement via gamified content. Its first deployment of this latest innovation is for Southwest Media Group, which is overseeing an upcoming tourism campaign.

Dailybreak creates gamified content campaigns that are topical, relevant and socially sharable enough to go viral. The goal is engagement with a brand, providing an enjoyable and educational user experience through content optimized with gamified mechanics. Campaigns are designed to spread through sharing on social networks such as Facebook or Twitter, and now these campaigns can act as a fun, inviting, educational first step on Pinterest.

Since its launch in March 2010, Pinterest has grown into one of the top destinations online with over 70 million users and 2.5 billion views per month. Pinterest also has over 500,000 business accounts. The average length of one visit to Pinterest's site is 14.2 minutes. Dailybreak Media has already recorded significant engagement metrics including increased time spent and social shares within its ongoing beta campaigns using Pinterest, demonstrating the effectiveness of the popular network when paired with gaming mechanics.

"It's hard to dismiss the explosive popularity of Pinterest. Consumers worldwide have helped catapult it ahead of even Twitter in popularity. By integrating with Pinterest, we offer marketers yet another way of maximizing the Pinterest phenomena, adding the unmatched engagement power of gamified content as the perfect 'front door,'" said John Federman, Dailybreak Media's CEO and chairman.

Dailybreak Media recently launched its first Pinterest-integrated campaign after partnering with Southwest Media Group, which wanted to develop a highly targeted, seasonal tourism-focused promotion. The campaign -- one of the first of its kind in the U.S. -- incorporates a short video and quiz, leading users to a tableau of entertainment possibilities for younger visitors, where they are invited to collect and "pin" ideas for things to do with their children and grandchildren.

Highly visual content with a collectible quality is especially suited for Pinterest integration. Campaigns designed to go viral, utilizing the right mix of social sharing platforms, expand audience reach exponentially. Dailybreak Media's full-featured native engagement platform, combining multi-step Challenges with branded content and social sharing capabilities, is all the more robust with the added ability to leverage Pinterest as a way to help consumers engage with a brand.

Dailybreak's gamified content, known as Challenges, is now available across a variety of social platforms, including Twitter and Facebook, with Pinterest the latest addition to its catalog. In addition to being a preferred network among Dailybreak Media's user base, it is an ideal integration partner due to its uniquely long shelf-life. Pins will be accessed and re-pinned for several months, so branded content will continue to gain traction over time.

"Social networks all play different roles in creating meaningful engagement," notes Federman. "At Dailybreak Media we recognize our unique ability to apply our data-driven, gamified engagement platform as the perfect complement to what each excels at on its own."

About Dailybreak Media
Dailybreak is a native engagement platform designed to drive brand participation and consumer action at scale through digital, promotional campaigns. For brand marketers, Dailybreak offers a turnkey, pay-for-engagement solution providing all game/contest creative, legal and a network of more than 25 million consumers. Dailybreak's engaging, highly targeted content is delivered at zero risk for some of the world's leading brands including Procter & Gamble, Dunkin' Donuts, PUMA, Halls and Chevrolet. For more information, visit http://www.dailybreakmedia.com.

For more information, contact:
Jeff Lavery
SVM Public Relations for Dailybreak Media
Email Contact
(401) 490-9700

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 17th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Com...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at @DevOpsSummit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, presented a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mocku...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Learn how you can use the CoSN SEND II Decision Tree for Education Technology to make sure that your K–12 technology initiatives create a more engaging learning experience that empowers students, teachers, and administrators alike.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...