|By Marketwired .||
|February 14, 2014 09:05 AM EST||
MOUNTAIN VIEW, CA -- (Marketwired) -- 02/14/14 -- Gainsight, the leading Customer Success Management solution, today revealed the results of its latest study, Measuring the ROI of Customer Success Management Solutions, which found that investments in Customer Success Management (CSM) technology has been accelerating as business leaders recognize that customer success is the primary driver of long-term business performance, reinforcing Gainsight's market lead. Gainsight also announced today an investment from salesforce.com, further propelling Gainsight's dedicated mission to increase its clients' customer lifetime value by driving retention and up-sell revenue in the $500 billion Subscription Economy. These achievements reflect the rapidly increasing demand for Gainsight's next generation Customer Success Management solution, as demonstrated by the company's 560 percent year-over-year growth in 2013 and new enterprise customers including Adobe Echosign, Apttus, Callidus Cloud and BMC.
"Customers aren't just buying a product these days -- they are buying both an experience and a business model," said R "Ray" Wang, Principal Analyst and Chairman, Constellation Research, Inc. "If organizations want to survive and thrive in the Subscription Economy, SaaS and other recurring revenue organizations must harness the power of Customer Success Management solutions to solve the mission critical problem of customer churn. Smart organizations are rapidly adopting CSM solutions and building Customer Success teams to drive revenue."
Study Shows Impressive ROI for Customer Success
In the Measuring the ROI of Customer Success Management Solutions study of Customer Success professionals from high growth recurring revenue companies, Gainsight explains in detail the value of investment in Customer Success Management and quantifies the revenue and cost savings impact as reported by companies that have adopted Gainsight's highly scalable CSM solution:
- $11 Million in Retention Revenue by Reducing Churn. Companies that have adopted CSM programs reported a significant boost in sales revenue as they retained more customers. The typical Gainsight customer saw $11 million in additional revenue from increased retention over a three-year period.
- $1.2 Million in Increased Up-Sell Revenue. In addition to retention-driven revenue benefits, the study estimated that Gainsight-enabled up-selling and cross-selling (including compliance-related sales) will add approximately $100,000 per quarter, or $1.2 million over three years for a typical Gainsight customer.
- $5 Million Savings in Operational Expenses From Scaling Customer Success Teams. Beyond revenue enhancement, companies in the study reported significant cost-cutting benefits from adopting automated CSM solutions, averaging between $1 million and $5 million per year in operational savings when compared to manual CSM programs. For example, companies that adopted Gainsight, which comes with an automated reporting engine, found that managers spent about 95 percent less time preparing reports, or nearly two hours per report, on average.
"At Apttus, our customers come first as they are the key to our company's prosperity and growth," said Sue Fellows, vice president of Global Customer Excellence at Apttus. "As Apttus is built entirely on the Salesforce1 Platform, Gainsight was a natural choice for us since it seamlessly integrates with Salesforce. With Gainsight, we'll have complete visibility into our customer base by gathering all of our customer data into a single platform with a 360-degree view of customers individually and in aggregate. Based on the impact Gainsight is making on other leading companies' bottom lines through driving retention and up-sell revenue, we're excited to experience the ROI Gainsight's CSM platform will deliver."
Company Growth Fueled by Rapid Adoption of Customer Success Management
By enabling businesses to proactively manage retention, reduce unexpected churn and identify up-sell opportunities by leveraging Big Data analytics and other sources of customer intelligence through its Customer Success Management platform, Gainsight continues to expand its dominant footprint. Key milestones include:
- Skyrocketing Revenue: Up 560% year-over-year from 2012 to 2013.
- Rapidly Expanding Enterprise Customer Base: New additions include Adobe, BMC and Apttus.
- Seasoned SaaS Veterans Join Quintupling Team. Team up from 15 to 85 in the last year with hires from SAP, Salesforce.com, Yammer and Facebook.
"Recurring revenue companies are seeking the right Customer Success solution to get ahead in the $500 billion Subscription Economy, and we're thrilled that Gainsight has risen to the top as the de facto Customer Success platform of choice," said Nick Mehta, CEO of Gainsight. "Our technology has opened up new frontiers in customer data intelligence, empowering companies to fully take control of the precise analytics that are the barometer of customer success. The findings from the Customer Success Management Solutions ROI study, investment from salesforce.com and our swell of customer wins are proof that Gainsight is truly delivering a first-class solution that is impacting our customers' bottom lines."
Designed to make Customer Success Management an integral part of how the entire enterprise operates, Gainsight delivers a 360-degree view into the health and engagement of an organization's customer base through existing data. Because Gainsight looks at all of the touch points in a customer relationship, not just individual attributes like product or feature usage or study responses, users get a complete picture of each customer across the customer lifecycle.
Join Gainsight's upcoming webinar, The ROI of Customer Success, on February 20, 2013 at 11AM PT. Sign up here: http://www.gainsight.com/events/webinar-roi-customer-success.
Download the accompanying white paper, Measuring the ROI of Customer Success Management Solutions, here: http://access.gainsight.com/customer-success-roi/.
For more information:
- Learn more about the new Gainsight platform: http://www.gainsight.com/products.
- Join Gainsight's growing team: http://www.gainsight.com/careers.
Gainsight, the first and only complete Customer Success Management solution, helps businesses reduce churn, increase up-sell and drive Customer Success. The company's SaaS suite integrates with Salesforce and uses Big Data analytics to evaluate sales data, usage logs, support tickets, surveys and other sources of customer intelligence. In this way, Gainsight provides a 360 degrees view of customers and drives retention across Customer Success, sales, marketing, executive and product management. Learn how leading companies like Angie's List, Castlight Health, Marketo and Informatica are using Gainsight to help their customers succeed at www.gainsight.com.
Bhava Communications for Gainsight
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 26, 2015 12:00 PM EST Reads: 132
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Nov. 26, 2015 11:30 AM EST Reads: 105
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
Nov. 26, 2015 11:00 AM EST Reads: 113
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 26, 2015 11:00 AM EST Reads: 438
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 26, 2015 10:00 AM EST Reads: 278
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
Nov. 26, 2015 09:45 AM EST Reads: 360
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Nov. 26, 2015 09:30 AM EST Reads: 367
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 26, 2015 09:00 AM EST Reads: 472
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 26, 2015 08:45 AM EST Reads: 261
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Nov. 26, 2015 08:30 AM EST Reads: 186
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Nov. 26, 2015 06:45 AM EST Reads: 394
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Nov. 26, 2015 06:00 AM EST Reads: 352
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 26, 2015 03:00 AM EST Reads: 305
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Nov. 26, 2015 02:00 AM EST Reads: 191
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Nov. 26, 2015 01:30 AM EST Reads: 437
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Nov. 26, 2015 01:00 AM EST Reads: 439
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company Logz.io. In the past, he was co-founder of social-trading platform Currensee, which...
Nov. 26, 2015 12:00 AM EST Reads: 160
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Nov. 26, 2015 12:00 AM EST Reads: 529
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Nov. 26, 2015 12:00 AM EST Reads: 490
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Nov. 25, 2015 10:00 PM EST Reads: 397