Welcome!

IoT User Interface Authors: Elizabeth White, Ed Featherston, Liz McMillan, William Schmarzo, James Pathman

News Feed Item

Engagement Ad Tech Startup, Jebbit, Releases 2013 Numbers, Revealing 400% Growth

Growth Fueled by Expansion of Ad Products Into Social and Native as Trio of Ad Executives Join as Advisors

BOSTON, MA -- (Marketwired) -- 02/10/14 -- Jebbit, recognized by business TV network CNBC as "one of the world's most promising companies," announced its 2013 numbers today, revealing 400% revenue growth year over year. The Boston-based venture funded company works with clients such as Coca-Cola, Uber, and Spotify to more efficiently engage and convert potential consumers into their most loyal users.

Jebbit's interactive ad technology drives consumer engagement and action by attaching questions to existing online content and rewarding consumer interaction. These questions serve to boost brand awareness, gain consumer insights, drive direct sales and customer acquisition, and enhance social media engagement. In addition, Jebbit's Cost-Per-Correct-Answer CPCA™ model provides consistently higher ROI than Cost-Per-Click (CPC) or Cost-Per-Impression (CPM) alternatives; advertisers only pay when a consumer interacts with the content, verified by a correct answer or action.

The 400% growth comes after Jebbit expanded its technical capabilities, announcing that the technology can now power post-click engagement for both the social and native advertising content. "The idea of post click engagement" as Jonathan Lacoste, Jebbit Co-Founder and COO, explains, "was created after our observation that advertisers are spending the majority of their time and budgets focusing on clicks and impressions, when true consumer value comes after the click. High bounce rates and low click through rates are preventing brands from getting the best possible ROI on their spends, and Jebbit is here to change that."

"We're finding that we've been able to take traditionally complex integrations, and create a more enjoyable post-click user experience with little tech work on the advertisers end," Jebbit CTO Chase McAleese said. "Particularly within social and native, we're getting closer to our goal where the consumer, advertiser, and publisher all win with this ad product."

Jebbit was founded on this promise of 'everyone wins' via guaranteed engagement. "At Jebbit, we believe that brands should never pay for online advertising, unless consumers truly interact with the ad," explains Jebbit CEO Tom Coburn. "As advertisers aim to achieve higher levels of ROI, positive impact on consumer awareness, and verification that advertising is delivered to the right audience, Jebbit's technology provides this level of performance on various forms of online content."

The announcement comes after a trio of prominent members of the Boston advertising ecosystem jumped aboard the Jebbit bandwagon.

Former Celtra COO, David George, joined Jebbit as a member of its Board of Directors, joining Shoebuy.com & Data Point Capital Founder, Scott Savitz, as well as Jebbit CEO Tom Coburn. "In a short amount of time, Jebbit has emerged as one of the most innovative companies in the digital marketing industry that I've seen, and I'm excited to join the Board," George shared.

In addition to David George, two other prominent members of the Boston advertising community joined Jebbit as Advisors. Robert Murray, former CEO of ad agency, iProspect, and newly named President of content marketing service, Skyword, brings world-class client and agency experience to Jebbit. "Jebbit's offering is one of the truly unique marketing offerings to come around in a long time," Murray acknowledged. "I believe this company has a bright future!"

James Friedman, Director of Advertising at the MIT Tech Review, also joined as an advisor to provide the perspective of publishers in the future of the digital space. "As MIT is synonymous with innovation, we constantly strive to provide inventive ad-tech solutions that enhance the advertiser experience for our marketing partners and for our readers -- Jebbit's engagement solution has been ideal for our platform." Friedman said.

"Robert and James have both been working with us for months, so we're excited to take this more formal step with both of them today," Jebbit COO Lacoste explained of the two gentlemen's addition.

In a time when traditional forms of online advertising have become more difficult to deliver upon productively for advertisers, Jebbit's CPCA model and approach is a truly differentiated. It has consistently shown to enhance consumer interaction that results in increased brand awareness, and achieving a level of performance that makes sense for advertisers both top line and bottom line.

About Jebbit:
Jebbit is the leading post-click engagement platform that delivers higher ROI on media and website investments.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...