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OMA to Deliver Pioneering Industry Concepts at Mobile World Congress 2014

OMA Demo Day Speaker Line-Up Announced With Keynote Presentations From Industry Leaders Addressing Open Specifications for Next Generation Mobile Services

SAN DIEGO, CA -- (Marketwired) -- 02/06/14 -- Mobile vendors and operators will come together to present the latest developments in the mobile industry, through insightful presentations from industry leaders and exciting demonstrations, including a life size automotive console, multiple Android devices and the widely speculated Google Glass platform. All of this and more will be taking place at the Open Mobile Alliance (OMA) demonstration day, held at the world's largest mobile industry event, the GSMA Mobile World Congress, on Wednesday February 26th, 2014.

Alongside presentations from OMA Board Chairman, Gary K. Jones and OMA Technical Plenary Chairman, Francesco Vadalà, keynote presentations will be taking place from ARM, Comverse, GS1, the Open Geospatial Consortium (OGC), Red Bend Software and Telecom Italia. Visitors will gain an exclusive preview into up and coming technologies across the entire wireless value chain, some of which are not yet commercially available.

"We are excited to once again return to Mobile World Congress and demonstrate how OMA Enablers are driving developments in the mobile industry and ultimately how this is enabling broader adoption and delivering open specifications for the Internet of Everything," said Seth Newberry, General Manager of the Open Mobile Alliance.

GS1 will be hosting their exciting Google Glass demo, which will show the power of barcodes on product packaging to receive nutritional information, recipes, coupons and the ability to share the information on social media websites. Cameron Green, B2C Director at GS1 will highlight how OMA standards are critical in enabling a vision of the connected consumer of the future whose shopping trip and product usage are augmented with trusted information and services.

"Consumers are increasingly using mobile devices to research and purchase products. GS1 and OMA standards will allow more consumers to access accurate and trusted product information to help them with their daily lives," said John Phillips, SVP Customer Supply Chain and Logistics at PepsiCo.

Roger Ordman, Director of Product Marketing for Red Bend Software, will present the challenges that the car manufacturers are encountering from the convergence of the mobile and automotive industries, specifically in managing the multitude of software elements in the car. Roger will show that using OMA Device Management (OMA-DM) and specifically the Software Component Management Object (SCOMO) Enabler will allow the complex automotive industry to manage these software elements throughout the lifecycle of the car.

M2M will be under discussion by Zach Shelby, Director of Technology for the ARM Internet of Things Business Unit. Zach was the founder of Sensinode, which was acquired by ARM in 2013 and has been an active participant in defining the OMA Lightweight M2M (LWM2M) Enabler and will give an insightful discussion into the world of M2M and the need for standardization to support the projected growth of this market.

Gil Kazes, Domain Expert - Digital & VAS Services from Comverse, will focus on interoperability among a wide variety of legacy systems, and the convergence of those systems with new IP based services and technologies. The discussion goes on to show the primary goal is to enhance user experience and the operator's ability to build comprehensive communications systems.

George Percivall, Chief Engineer of the Open Geospatial Consortium (OGC), will discuss the latest developments in Location-based Services (LBS) in an exciting presentation. George will look at how OGC and other standards developing organisations are co-operatively developing specifications that raise overall industry capabilities across differing mobile networks, platforms, and devices.

Camillo Carlini, Wireless Devices Innovation Manager at Telecom Italia, along with Luigi Carabiniere, Executive Chairman at 0infinito, will be discussing 'Are Smartphones (still) a vertical industry? Or is Standardisation progressing?' as well as looking at new initiatives for Smartphone openness and developer engagement. Telecom Italia's demonstration will support this presentation and show an innovative Smartphone development device which aims at maximizing the user's Quality of Experience (QoE) and the exploitation of next generation Wireless Networks, through the new OMA framework Generic Open Terminal API.

This unique session can be seen on Wednesday February 26, 2014 in the Theatre District, Hall 8.0, Theatre D, from 15.00-19.00. To register to attend this event, please go to www.mobileworldcongress.com/open-mobile-alliance/.

The Mobile World Congress, organized by the GSMA, is recognized as the mobile industry's must-attend event. Held annually, the Mobile World Congress attracts executives from the world's largest and most influential mobile operators, software companies, equipment providers, Internet companies and media and entertainment organizations, as well as government delegations from across the globe. It's expected that more than 75,000 professionals from 200 countries will attend the 2014 Mobile World Congress.

The Open Mobile Alliance demonstration day will also be open to a limited number of journalists to obtain previews of the demonstrations and the chance to speak to the companies attending. To register for a press pass to this event please contact Beth Dyson beth.dyson@proactive-pr.com.

About OMA

The Open Mobile Alliance (OMA) delivers open specifications for creating interoperable services that work across all geographical boundaries on any bearer network. OMA's specifications support billions of new and existing fixed and mobile terminals across a variety of mobile networks. Driven by the global demand for mobile data services, the member companies of the Open Mobile Alliance support the adoption of new and enhanced information, communication and entertainment solutions. For additional information visit www.openmobilealliance.org.

The Open Mobile Alliance (OMA) name and logo are registered trademarks of the Open Mobile Alliance Ltd. Other product and company names mentioned herein may be trademarks or trade names of their owners.

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Media Contact:
Elizabeth Rose
erose@omaorg.org

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