|By Tim Hinds||
|March 1, 2014 10:00 AM EST||
It's that time of the year again where millions of football fanatics (and non-fanatics) will be gathered around their TV watching the biggest match of the season, Denver Broncos vs. Seattle Seahawks. Last year the big game reached over 108 million Americans, the third most watched television event in U.S. history.
But what many people probably don't know is that the biggest football game of the season also crashed a ton of websites. That's right, websites. When interested customers went online to claim a promotion or to simply check out a product after the ad they were often welcomed by, "Website down for maintenance."
Really? You spend $4 million on a 30 second ad but you can't get your website working?
Customers weren't too happy about this and gladly expressed their frustration via social media.
In an article posted by IT-World, some reasons why the following websites failed were due to performance issues including improperly integrated social media widgets, bloated images and the use of CDNs with variable performance hits. All really hard things to detect when your website doesn't go live until game day.
We've gathered together five brands whose websites crashed last year. Will they make the same mistake twice? Read on to hear our thoughts.
In 2013, Coca-Cola decided to put the fate of their big game advertising in the hands of their customers. "The Chase" was meant to be a revolutionary interactive ad aimed to get people onto Coke's website to cast a vote. But the ad was dubbed a swing and a miss by Huffington Post, when people tried to vote Coke's website load time drastically increased causing the entire website, specially made for this advertisement, to crash.
This year Coca-Cola, might be ditching the interactive ad approach after the horrible experience last year. According to MarketingWeek, Jonathan Mildenhall, VP of global advertising and content excellence, tweeted scenes from the commercial shoot of roller skaters and tap dancers. He explains the ad will showcase the American story and Coke's role within that story.
Will Coca-Cola's website crash this year?
We're saying probably not.
Coca-Cola has clearly struggled with the interactive ad approach. What they didn't do (and should have done last year) was load test their specially designed website under geo-realistic load to stress test and discover any issues they might have had before the ad aired. This year we believe they will avoid the interactive ad approach and stick to a more traditional ad, bypassing the need for consumers on their site all at once.
Last year was Sodastream's first big game advertisement. The 30 second ad, which was not the original version that was banned by the NFL, caused enough hype about the product to crash their website.
This year they've hired Miss Scarlett Johansson to endorse their product. According to the New York Post, Sodastream released a teaser video starring Johansson on YouTube that caused a 700% increase in consumer interest toward the brand.
So, what will happen this year?
Will Sodastream's website crash this year?
Why? Scarlett Johansson.
If the teaser video is already generating a 700% jump in consumer interest then it's pretty safe to say Sodastream's website will get some major traffic on February 2nd. Sodastream, we hope you are ready.
Last year, the German car brand took to a familiar American coming of age event: prom night. The story focuses on a boy going to prom alone and how with his dad's Audi makes the night an unforgettable one (spoiler alert: he gets the girl and the car.)
The commercial landed on multiple top funniest commercial lists on YouTube, but the ad actually caused Audi a little stress. The ad significantly decreased the performance speed of their own website, not quite crashing the site entirely but enough to affect the performance of the website for people to notice.
Funny prom commercial, we blame you.
This year the car company is buying one advertising slot for a commercial premiering the Doberhuahua, an odd looking dog who will help promote the new Audi A3. For their teaser video, Sarah McLachlan makes an appearance as an advocate for the misunderstood dog.
Will Audi's website crash this year?
We're not sure on this one.
The Doberhuahua seems a little odd for a car commercial, but it might just be odd enough to drive people to the website. We know their website will definitely fail if they haven't built it right.
But Audi might be following the same trend as last year, a horrible performance crash which won't be good, seeing as people are willing to visit a competitors website instead. According to Google engineers even 400 milliseconds (the blink of an eye) is too long to keep visitors waiting. "Subconsciously, you don't like to wait," says Arvid Jain, a Google engineer. "Every millisecond matters."
Even if Audi's website is 250 milliseconds slower than a competitor, visitors will opt to spend more time on the competitors website. Something, you don't want happening on game day.
Axe went big last year and sent 25 of their fans to space. Really. The 30 second commercial was designed for interested viewers to enter for their chance to win a ride into space. Using their specially designed website, www.axeapollo.com, viewers could submit their entry but the website only had 88% uptime for the night and the company's homepage had 93% uptime.
Houston we have a problem.
This year Axe will reveal a 30 second commercial, depicting a series of soldiers and tyrants turning towards love. Talk about a powerful message.
Will Axe's website crash this year?
It seems like Axe has shifted away from the interactive ad approach, probably because of the poor lack of performance from their carefully crafted website. Well, that's what they get for not load testing their website prior to the release of their ad.
So we are saying, no the ad won't crash their website since there probably won't be a huge surge of traffic hitting their site.
5. Calvin Klein
Oh, mister Klein. The infamous and often controversial designer put a risque ad out last year with a single male underwear model flexing his impeccable body.
And apparently enough people loved this ad to go over the Klein's website to check out more scantily dressed models. But soon after the commercial aired the website crashed, causing a lot of angry Tweets from consumers.
Will Calvin Klein's website crash this year?
There's actually no saying if the designer has bought an ad this year. But our prediction is if they have bought ad space then their website will certainly crash again. Let's be honest, people who visit the website aren't checking out the ‘product' now, are they?
We can prevent this.
The upside of this big game website crashing phenomenon is that it's completely preventable.
We are hoping this year these companies have figured out how to invest in their websites in a way that is commensurate with the investment they are making in purchasing the ad space. Sure the disconnect between business and IT can always be blamed to some extent, but once you've had a crash from a big promotion in the past, there really isn't an excuse for not at least acknowledging the work that needs to be done to ensure it doesn't happen again.
We know it isn't easy...coming up with a realistic load test that combines the process and tools to accurately incorporate considerations for infrastructure, expected traffic volumes/concurrency/click paths, user location, devices, network conditions etc. isn't usually easy...or cheap for that matter. But at $4 mill for a 30 second spot isn't it worth making sure you get the benefits of all that traffic? For those of you who don't have the time or skill, you might want to look into getting a testing service package to have consultants write and perform these tests for you. You'll likely also appreciate not having to deal with the angry mob of customers firing their complaints via Twitter too.
For more information on load-testing check out our blog post.
- Mainstream Business Applications and In-Memory Databases
- IoT: I Don't Care How Big It Is!
- In 2014 Big Data Investments Will Account for Nearly $30 Billion - Eventually Accounting for $76 Billion by 2020 End
- Apple iOS and the Enterprise - Latest Developments
- Power Panel: IoT Poineers Discuss Internet Of Things
- Rackspace Positioned in the Leaders Quadrant of Gartner's Magic Quadrant for Cloud-Enabled Managed Hosting in Both North America and Europe
- "Cloud Computing 2.0" -- I'm Serious
- AppDynamics Closes $120 Million in Growth Financing to Accelerate Platform and Sales Expansion
- Microsoft Surface Pro 3 Review
- Understanding Application Performance on the Network | Part 1
- Understanding Application Performance on the Network | Part 3
- @ThingsExpo Debuts Internet Of Things Newsletter
- Mainstream Business Applications and In-Memory Databases
- The Odd Couple: Marrying Agile and Waterfall
- Findly Enhances Recruiting Efficiency With New Single Sign-on Portal
- The Butterfly Effect Within IT
- Zuora Caps Record Breaking Subscribed 2014 with the 63rd Release of the Award Winning Z-Business Platform
- The Agile PMO
- Flexera Software Increases Commitment to Europe with Germany-based Datacenter to Host FlexNet Manager Suite Cloud for European Customers
- IoT: I Don't Care How Big It Is!
- Complete Surface Pro 3 Review - 3 days later
- CORRECTING and REPLACING Android and the Open Automotive Alliance Shift into the Next Gear
- How to Monitor Swift/iOS8 Applications for Crashes and Performance Issues
- More on OnLive: New Cloud Solution Delivers Secure Cross-Platform Deployment for Graphics Intensive Applications
- Building a Drag-and-Drop Shopping Cart with AJAX
- What Is AJAX?
- Google Maps! AJAX-Style Web Development Using ASP.NET
- Where Are RIA Technologies Headed in 2008?
- Dolphin Announces Open API With Over 50 Add-ons Including Dropbox and Wikipedia
- How and Why AJAX, Not Java, Became the Favored Technology for Rich Internet Applications
- Flashback to January 2006: Exclusive SYS-CON.TV Interviews on "OpenAjax Alliance" Announcement
- "Real-World AJAX" One-Day Seminar Arrives in Silicon Valley
- AJAXWorld Conference & Expo to Take Place October 2-4, 2006, at the Santa Clara Convention Center, California
- AJAX Sponsor Webcasts Are Now Available at AJAXWorld Website
- AJAXWorld University Announces AJAX Developer Bootcamp
- i-Technology 2008 Predictions: Where's RIAs, AJAX, SOA and Virtualization Headed in 2008?
SYS-CON Events announced today that TechXtend (formerly Programmer’s Paradise), a leading value-added provider of server and storage virtualization, and r-evolution will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TechXtend (formerly Programmer’s Paradise) is a leading value-added provider of software, systems and solutions for corporations, government organizations, and academic institutions across the United States and Canada. TechXtend is the Exclusive Reseller in the United States for r-evolution
Sep. 2, 2014 05:00 PM EDT Reads: 1,857
Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. In his session at 15th Cloud Expo, Mark Baker, Server Product Manager at Canonical/Ubuntu, will discuss how single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense.
Sep. 2, 2014 05:00 PM EDT Reads: 1,737
The emergence of cloud computing and Big Data warrants a greater role for the PMO to successfully manage enterprise transformation driven by these powerful trends. As the adoption of cloud-based services continues to grow, a governance model is needed to orchestrate enterprise cloud implementations and harness the power of Big Data analytics. In his session at 15th Cloud Expo, Mahesh Singh, President of BigData, Inc., to discuss how the Enterprise PMO takes center stage not only in developing the appropriate governance model but also in collaborating with key stakeholders to ensure a successful transformation.
Sep. 2, 2014 04:45 PM EDT Reads: 588
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
Sep. 2, 2014 04:45 PM EDT Reads: 2,292
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every application transaction.
Sep. 2, 2014 04:30 PM EDT Reads: 722
Come learn about what you need to consider when moving your data to the cloud. In her session at 15th Cloud Expo, Skyla Loomis, a Program Director of Cloudant Development at Cloudant, will discuss the security, performance, and operational implications of keeping your data on premise, moving it to the cloud, or taking a hybrid approach. She will use real customer examples to illustrate the tradeoffs, key decision points, and how to be successful with a cloud or hybrid cloud solution.
Sep. 2, 2014 04:00 PM EDT Reads: 618
The consumption economy is here and so are cloud applications and solutions that offer more than subscription and flat fee models and at the same time are available on a pure consumption model, which not only reduces IT spend but also lowers infrastructure costs, and offers ease of use and availability. In their session at 15th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss this shifting dynamic with an example of a top European Telco provider. Find out how they are leveraging the power of acloud-based consumption model services to offer more value to the mass market and enable a new revenue model that embraces the true meaning of the Third Industrial Revolution.
Sep. 2, 2014 03:45 PM EDT Reads: 601
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Sep. 2, 2014 02:30 PM EDT Reads: 2,769
The 16th International Cloud Expo announces that its Call for Papers is now open. 16th International Cloud Expo, to be held June 9–11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Sep. 1, 2014 05:45 PM EDT Reads: 1,491
14th International Cloud Expo, held on June 10–12, 2014 at the Javits Center in New York City, featured three content-packed days with a rich array of sessions about the business and technical value of cloud computing, Internet of Things, Big Data, and DevOps led by exceptional speakers from every sector of the IT ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
Aug. 29, 2014 11:00 PM EDT Reads: 2,232
Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore’s Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g., Hadoop, OpenStack) tends to be significant capital expenses. In his session at 15th Cloud Expo, Mason Katz, CTO and co-founder of StackIQ, to discuss how infrastructure teams should be aware of the capitalization and depreciation model of these expenses to fully understand when and where automation is critical.
Aug. 27, 2014 02:30 PM EDT Reads: 1,984
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e., the largest single medical system in the United States.
Aug. 26, 2014 12:00 PM EDT Reads: 2,464
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g., OpenDaylight) and compute virtualization (Xen, KVM, LXC) and the orchestration(Apache CloudStack, OpenStack) of the three to build their own cloud services. Speaker Bio: Mark Hinkle is the Senior Director, Open Source Solutions, at Citrix Systems Inc. He joined Citrix as a result of their July 2011 acquisition of Cloud.com where he was their Vice President of Community. He is currently responsible for Citrix open source efforts around the open source cloud computing platform, Apache CloudStack and the Xen Hypervisor. Previously he was the VP of Community at Zenoss Inc., a producer of the open source application, server, and network management software, where he grew the Zenoss Core project to over 10...
Aug. 25, 2014 07:00 PM EDT Reads: 2,455
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful device is smaller than a one dollar coin, and frees up otherwise dead space on your motherboard. To meet the requirements of tomorrow’s cloud hardware, Innodisk invested internal R&D resources to develop our SATA III series of products. The SATA III SATADOM boasts 500/180MBs R/W Speeds respectively, or double R/W Speed of SATA II products.
Aug. 25, 2014 06:00 PM EDT Reads: 7,420
As more applications and services move "to the cloud" (public or on-premise) cloud environments are increasingly adopting and building out traditional enterprise features. This in turn is enabling and encouraging cloud adoption from enterprise users. In many ways the definition is blurring as features like continuous operation, geo-distribution or on-demand capacity become the norm. NuoDB is involved in both building enterprise software and using enterprise cloud capabilities. In his session at 15th Cloud Expo, Seth Proctor, CTO at NuoDB, Inc., will discuss the experiences from building, deploying and using enterprise services and suggest some ways to approach moving enterprise applications into a cloud model.
Aug. 20, 2014 06:45 PM EDT Reads: 2,461