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IoT User Interface Authors: Elizabeth White, Adrian Bridgwater, Jnan Dash, Liz McMillan, Ryan Bateman

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Research and Markets: Global Mobile Cloud Services Platforms Analysis Report 2013 - The Back-End of Mobile Apps

Research and Markets ( has announced the addition of the "Global Mobile Cloud Services Platforms Analysis Report - The Back-End of Mobile Apps" report to their offering.

This report analyzes the competitive market emerging as API management platforms and mBaaS providers position themselves to support mobile developers in accessing enterprises data and cloud service. We expect this market to be both strategic and profitable as the mobile channel matures.

Specific area covered includes:

- Size of the Market Opportunity

- Analysis of market player and competitive differentiators

- Market Structure, Growth Drivers and Adoption

The explosion of mobile applications and devices has lead to an extremely crowded and fragmented market leaving mobile developers searching for new opportunities to differentiate and improve the user experience. Increasingly, successful mobile apps are supported by data feeds and services in the cloud such as databases, messaging, location, and social networking status. At the same time, enterprises are realizing the importance of the mobile channel and are moving beyond devices and applications devising new strategies to broaden their reach. Extending enterprise data and services to mobile developers via APIs is an approach enterprises are increasingly pursuing. These macro trends are driving demand for mobile cloud services platforms.

The expanding opportunity for mobile cloud services platform is attracting numerous competitors and the marketplace is quickly becoming crowded. The space has attracted significant amounts of venture capital and Fortune 500 companies, such as Facebook, Intel, and Ca are acquiring market players. Development tools vendors, enterprise software vendors, SaaS, IaaS, and start-ups will battle to influence and control the mobile channel. Vendors are competing in a number of segments of the value chain including discovery, aggregation, developer support, utilities, and API creation and management. Some areas of the value chain will generate higher revenues where others will be much more strategic.

Key Topics Covered:

1.0 Introduction

2.0 Market Structure

2.1 API Creation and Management

2.2 Service Discovery and Aggregation

2.3 Utilities and Developer Support

2.4 Adjacent Markets & Alternate Approaches

3.0 Market Opportunity

3.1 Drivers

3.2 Barriers

4.0 Marketing Strategies

4.1 Top Down or Bottom Up

4.2 Business Models

5.0 Forecasts

5.1 API Creation, Management, and Discovery

5.2 Utilities and Developer Support

6.0 Competitive Analysis

6.1 Orchestrating APIs and Versioning

6.2 Granular Analytics and Tracking

6.3 Simplicity vs. Flexibility

6.4 Developer Relationships

6.5 Partnerships and Parents

7.0 Future Outlook

7.1 The Market Will Become Increasingly Crowded

7.2 Contextual Access to Multiple Data Sources Will Become Very Important

7.3 Client Side Development Tools Refocus On Client

7.4 The Shake Out

7.5 Industry Moving Away From the Long Tail

7.6 Business Models Will be Reengineered

7.7 Opportunity for Consolidation Platform

8.0 Recommendations

8.1 Vendors Providing Simple Utilities and Back-End Services Need Partners

8.2 Vendors Targeting Enterprises Should Take a Multi-Pronged Approach

8.3 Be Flexible and Innovate

9.0 Profiles

9.1 Apigee

9.2 Intel (Mashery & Aepona)

9.3 Layer 7/ CA

9.4 Stackmob

9.5 Parse / Facebook

9.6 Software AG

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